MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship TrophyThe New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.
EditorsFeb 08, 2016
February Birthstone Baubles
This month celebrates the purple stone that once was considered just as valuable as rubies, emeralds and sapphires and was set in crowns for ages. Here are 7 pieces of jewelry centered on amethyst.
I love amethyst. In its purest forms it embodies the color purple, not to mention the fact that amethyst geodes can grow to be as large as a person. (I’ve been trying to figure out how to get a “me-sized” geode back to New York from Tucson since my first trip to the gem shows.)
Amethyst is sought after now for jewelry because it’s so affordable and can be found in such large sizes. But, before large quantities were discovered, amethyst was considered to be equal in value to rubies, emeralds and sapphires. For ages, the finest stones were set in religious jewels and royal crown jewels, according to the GIA’s Gem Encyclopedia.
The encyclopedia also mentioned something else that I thought was interesting—because of amethyst’s wine-like color, Greeks associated the stone with Bacchus, the god of wine, and thereby thought wearing amethyst prevented drunkenness.
According to other lore, amethyst was believed to keep its wearer clear-headed and quick-witted.
Whether or not people find any of this to be true, I’m glad we can celebrate the purple stone all month.
Here are seven pieces of amethyst jewelry for our February babies.
Anzie’s Boheme Dew Drop bracelet features round amethyst beads strung together with a sterling silver Dew Drop charm on a stretchy cord ($150).
The “Island” bracelet from Ed Levin Jewelry features a faceted amethyst set in sterling silver and 14-karat yellow gold ($528).
These are Jane Taylor’s single-drop hanging earrings with custom-cut lavender amethyst baguettes in 14-karat rose gold ($935).
The Mini Ring from Arya Esha’s Galaxy collection, featuring amethyst and diamonds set in recycled 18-karat gold ($1,050)
This is the “Jennifer Yamina” necklace from Dana Rebecca Designs, featuring amethyst and diamond accents set in 14-karat rose gold ($1,100).
This necklace from Meira T features rough amethyst and diamond on a chain with pave diamond discs and white gold diamond bezels, made in 14-karat gold ($1,450).
Stuller’s 14-karat yellow gold checkerboard amethyst and diamond earrings ($1,677)
Dilamani’s ring features a 5.40-carat marquise-shaped amethyst, 0.29 carats of amethyst accent stones and 0.49 carats of diamond accents set in 14-karat rose gold ($3,000).
Editors' Picks
Sponsored by
More on Editors
The Latest
MajorsJun 16, 2026
Sasha Primak Hires New Design DirectorThe manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.
TrendsJun 16, 2026
Post-Vegas Jewelry Trend Report: Big Beads, Western Flair, White MetalsAssociate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
SourcingJun 16, 2026
GemGuide Updates Ruby PricesIts app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.
Weekly QuizJun 11, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsJun 15, 2026
DeBoulle Diamond & Jewelry to Renovate Dallas FlagshipThe revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.
WatchesJun 15, 2026
G-Shock, Coca-Cola Partner on Bottle-Inspired WatchThe special-edition piece marks the 140th anniversary of the iconic beverage brand.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
TrendsJun 15, 2026
Amanda’s Style File: Tiny Charms Are TrendingHere are 13 small charms to inspire your layered looks this summer.
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in LondonFound by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.
CollectionsJun 12, 2026
Chouette Designs To Launch Collection Celebrating All Types of LoveOur Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix ShowThe group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat RoughThe big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.
MajorsJun 11, 2026
Former Cartier Creative Director To Head Chanel’s Jewelry Creation StudioMarie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good BoardIlana McCabe is Signet’s vice president of public relations and brand communications.
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’sIt was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.
MajorsJun 10, 2026
Saks Global Receives Bankruptcy Court Approval for ReorganizationThe approval means the retailer is on track to exit bankruptcy proceedings this summer.
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store RobberyThe men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.
CollectionsJun 10, 2026
Sylvie Debuts ‘Elevated’ Bridal Collection Inspired By Designer’s RingThe bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.
MajorsJun 09, 2026
Wilkerson's Russ Whitehouse RetiresThe industry veteran is bringing his 56-year run in the fine jewelry sector to an end.
Events & AwardsJun 09, 2026
Pride Month Panel to Highlight LGBTQ+ Jewelry VoicesThe panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.
CollectionsJun 09, 2026
Marie Lichtenberg’s New Capsule Collection Is a Smash, LiterallyInspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.
MajorsJun 09, 2026
Frederick Goldman Names Director of Sales for SoutheastThe company has promoted Katherine Whitacre to the role.
MajorsJun 08, 2026
Stuller Expands Selection of Lab-Grown Diamonds, Demi-Fine JewelryThe jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.
SourcingJun 08, 2026
Sally Morrison to Depart De Beers This Summer Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”
TrendsJun 08, 2026
Amanda’s Style File: June’s Birthstone TrioThose born in June can celebrate with pearl, alexandrite, and moonstone jewelry.
