The diamond miner and marketer warned last week that it expected to be in the red after significantly cutting prices in Q2.
New Year, New Focus
Editor-in-Chief Michelle Graff dishes on the three New Year’s resolutions the National Jeweler team made to improve the website in 2016.
The advent of a new year is, perhaps, the most popular point in the calendar for making, or at least vowing to make, changes in both your professional and personal life.
What will you try to do differently in the coming 365 days? Exercise more and eat healthier? Read more books and spend less time staring mindlessly at your smartphone screen while your life slips away? Finally get that Instagram/Vine/Snapchat account up and running for the store? Figure out what Vine and Snapchat are exactly?
We’re no different. The team at National Jeweler, with the help of our magnanimous new owners at Jewelers of America, spent the last few months of 2015 outlining a plan for 2016.
Here’s what we decided we will do in the new year.
1. Streamline our newsletters to make them better. For years, National Jeweler had been distributing seven newsletters a week—the Daily five days a week in the morning, the Diamonds newsletter on Wednesday afternoon and the Majors newsletter on Thursdays.
We also had a monthly newsletter with a theme that had evolved over the years but, most recently, was Metals & Gems Monthly.
This year, we are cutting back to five newsletters a week—just the Daily—plus our quarterly digital magazine. The next issue of the digital magazine is set for publication on Wednesday, Feb. 24.
The idea of generating less “content” in an age where there is relentless pressure to produce seems counterintuitive, but I firmly believe that our resources here will be better spent generating less while making what we do produce more in-depth and helpful to readers.
2. Focus on original content that helps jewelers improve their businesses. National Jeweler has been in the business of helping jewelers run their businesses since 1906 and we are renewing that focus in 2016.
Many of you may recall our popular Product Panel. We are resurrecting this survey of jewelers regarding product sales in a specific categories (e.g., bridal, silver, watches), and we are retaining another much-loved National Jeweler feature, About Retail. About Retail highlights a retailer involved in an interesting promotion or venture, such as J.R. Dunn Jewelers’ partnership with the Humane Society that we wrote about back in October.
We also are launching One to Watch, which highlights an up-and-coming jewelry designer, and How To, an instructional article for jewelers. The first “How To” will run in February and the
3. Update our look. In early 2016, a new NationalJeweler.com will go live. The site will be a more streamlined version of what we have now and will include larger photos and a comments section, among other new and improved features.
After the new site is up and running, we will overhaul our newsletters, which are in the need of a bit of a facelift, to put it nicely.
We hope all our readers have a prosperous and happy 2016.
If there’s anything else you’d like to see National Jeweler cover in the coming year, please don’t hesitate to note it below or email me at michelle.graff@nationaljeweler.com.
The Latest

Jewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.

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As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.


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Its opening marks the completion of the retailer’s new 11,000-square-foot store in the Texas capital.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Respondents shared concerns about tariffs and commentary on the “Big Beautiful Bill.”

“Making a Killing in Diamonds” tells the story of Mimi Rosen, the disappearance of a scientist, and the murder of lab-grown diamond CEO.

The first-time exhibitors, set to debut at the New York City show, share a devotion to craftsmanship, storytelling, and material integrity.

The online auction house’s September sale will feature rough Brazilian emeralds of various qualities.

She’ll lead an executive committee consisting of President-Elect Bryan Moeller, Mitchell Clark, Bill Farmer, and Larry Rickert.

Announced Sunday, the deal will set the tax on goods imported into the United States from the European Union at 15 percent.

A new edition of the Italian brand’s “Ipanema” collection has debuted with gemstones that evoke Brazil’s breathtaking views.

The retailer will refer its customers to WonderCare, founded by venture capitalist and watch collector Kevin O’Leary.

The jeweler’s largest store yet is set to open in Little Rock next fall.

Anne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”

Jewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.

Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.

Mark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.

While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.

The “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.

The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.

JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.

The “Kashmir” collection features centuries-old craft techniques made in collaboration with the region’s master papier-mâché artisans.

Creative Director Erica Bianchini shared why the jeweler is looking to expand into the U.S. and how it’s putting Canadian craftsmanship on the map.