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Four women of various ages, ethnicities and passions don AnaKatarina jewelry to celebrate those who are defying media norms of the ideal woman.
In her “Iconic Women” campaign, designer Ana-Katarina Vinkler-Petrovic aims to highlight women who defy norms and “continue to express their feminine power no matter their age.”
New York--Ana-Katarina Vinkler-Petrovic is all about girl power.
The designer behind the AnaKatarina jewelry line has launched her “Iconic Women” campaign, showcasing a range of women wearing her jewelry and honoring the diversity of women’s ethnicities, body types and ages.
The campaign comes in response to the way the advertising industry regularly uses young models, equating youth to beauty, to represent the “ideal” woman. It acknowledges women who defy those norms and “continue to express their feminine power no matter their age,” Vinkler-Petrovic said on her website.
“In the belief that all women have the capability to be ‘iconic,’ I’m thrilled to share the personal and inspirational stories of each of these women.”
Appropriately, the campaign was photographed by Heather Hazzan, a former model who now works to spread body positivity. It was styled by Calvy Click.
“Iconic Women” focuses on four women ranging in age from their 30s to their 80s, who are extraordinary not only for their physical beauty but also for their creativity and passion.
For example, Daniele Pollitz is an artist inspired by her multicultural upbringing, which included being born in Morocco and raised in Paris. She interprets the human body and abstract forms in bronze clay and resin, and currently works in metal cuttings and leather.
In 1998, The G&P Foundation for Cancer Research commissioned Pollitz to sculpt the “Angel of Hope” award, presented to President Bill Clinton.
The campaign also features Meredith Beardmore, a New York City-based psychotherapist who believes in the exploration of self--in the safety of therapy--as a way to change and grow. Her professional interests include women’s issues and empowerment, trauma, family of origin issues, grief and loss, and substance abuse.
Daniele Pollitz, artist, was commissioned in 1998 to sculpt the “Angel of Hope” award, presented to President Bill Clinton.
“Creativity goes with the process of life,” she is quoted as saying in the campaign.
Meredith Beardmore is a psychotherapist whose professional interests include women’s issues, empowerment, trauma, and grief and loss.
“I strongly believe that embracing vulnerability, being attuned to what’s deep inside oneself, will lead to a more evolved human being, and world, by inspiring others to do the same.”
Frances Shavers is a yoga teacher and health and wellness enthusiast who found her courage and inspiration in a diagnosis of trigeminal neuralgia and multiple sclerosis in 2011.
“It’s a part of me. Do I want to be healed? Of course. Do I need to be healed to live a fulfilling life? No.”
Linda Belkebir is a French Algerian, New York-based costume designer inspired by her multicultural upbringing.
“Though often overwhelming, I love being a mother, having my career, following my passions and being creative in all parts of my life.”
Frances Shavers is a yoga teacher and health and wellness enthusiast.
Shavers used to be an university administrator; she was serving the chief of staff to the president at the University of Notre Dame in 2011 when she became sick and later was diagnosed with trigeminal neuralgia and multiple sclerosis.
She underwent five brain surgeries that year, and her journey has helped inspire her to support others in their health and healing goals.
The fourth woman in the campaign is Linda Belkebir. She grew up in the south of France and, inspired by the style of those around her, started creating her own clothes by the age of 13.
She traveled extensively before settling
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down and beginning to style and consult for bands, artists, fashion magazines and celebrities and also has served as costume designer on several movie and TV projects.
She also was the creator of a concept store called Le Sous Sol, which helped propel a number of Belgian designers in the fashion world.
She also was the creator of a concept store called Le Sous Sol, which helped propel a number of Belgian designers in the fashion world.
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