The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
December Birthstone Baubles
The last month of the year is lucky enough to have three birthstones--turquoise, tanzanite and zircon. Here are 10 pieces of jewelry that show off this month’s star stones.
December is a great month for anyone who is fond of a nice blue gemstone. The birthstones are turquoise, tanzanite and, according to a few jewelry trade organizations, zircon, which comes in a number of different colors including a stunning blue.
Turquoise can come in a variety of shades, from greenish-blue to robin’s egg and on to a sky-blue hue. The stone is, generally, plentiful and available in all shapes and sizes, making it well suited to its birthstone status--not to mention it’s believed to bring serenity, peace and inner calm to its wearer.
Tanzanite also ranges in hues from blue to purple, but it’s those with the slightly violet-blue hue and vivid saturation that are most valuable. Coming from only one place on Earth, Tanzania, the stone is rare. The beautiful gem is thought to help unite the heart and mind, providing balance in one’s life.
Zircon, meanwhile, can be found in a wide range of colors such as yellow, orange, brown, green and more, though it seems to be the stunning blues which are most popular right now. In addition to relieving pain and bringing a peaceful sleep, zircon is believed to help harmonize a person’s goals and dreams with real life.
Here are 10 jewels featuring December’s birthstones.
Wwake’s 14-karat yellow gold two-step bar earrings featuring tanzanite and opals ($350)
Stuller’s tanzanite and diamond earrings in 14-karat white gold ($513)
This is Vivaan’s carved tanzanite and diamond necklace in 18-karat yellow gold ($2,450).
This 18-karat white gold ring from Leibish & Co. features an oval tanzanite and triangle-cut diamonds. ($7,650)
Bernd Wolf’s sterling silver and turquoise Florini bracelet ($239)
Ariel Gordon’s turquoise “Triad” studs in 14-karat gold ($425)
The Galaxy Carina pendant from Arya Esha, featuring turquoise and diamonds set in recycled 18-karat yellow gold ($2,650)
Jane Taylor’s hinged cuff with turquoise cabochons set in 14-karat rose gold ($3,080)
This is Yael Design’s 18-karat white gold, blue zircon, and diamond ring ($9,218).
An 18-karat white gold, blue zircon and diamond pendant from Spark Creations ($8,633)
The Latest

Founder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.

The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.

Submit your pieces for a chance to win in this year's competition.

The five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.


Steven Lerche is now beginning his term as the youngest member to become president of The Plumb Club’s elected executive committee.

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.

Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.

The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Sponsored by American Gem Trade Association

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.

Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.

The expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.

The lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.






















