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TrendsMay 24, 2017
Just Jules, Martin Flyer Partner on Bridal Collection
Bohème, a “non-traditional” line inspired by the elements, will officially launch in Las Vegas.
The Bohème “Lava” stackers in 18-karat yellow, pink and white gold and diamonds ($1199 for white gold, $999 for pink and yellow gold; all sold separately)
New York--Designer Julie Romanenko of Just Jules and Martin Flyer CEO Joshua Kaufman have teamed up for the launch of a new, “non-traditional” bridal line inspired by the elements.
In the new collection, Bohème, each design focuses on the textures of its precious metals, all of which are recycled, the two companies said, and employs a sense of motion and energy.
Bohème includes refined and detailed engagement rings as well as wedding and commitment bands for both men and women.
The engagement rings will feature high dome rose-cut diamonds as well as traditional round brilliant diamonds ranging in size from 0.50 carats to 2 carats and will be available in white, rose and yellow gold.
The wedding bands, meanwhile, will be offered as either a complement to the engagement rings or as stackers to enhance what consumers may already own.
The collection ranges from $999 up to $8,999 at retail.
Martin Flyer has experience with bridal jewelry through its FlyerFit brand, designed so the pieces in a bridal set fit together perfectly. The success of the collection helped lead Kaufman to create an organic version based on Romanenko’s designs for Just Jules.
Bohème reflects the aesthetic of both, such as with the “Unity” collection of wedding and commitment bands with different textures for both men and women. The line uses the concept of “becoming one” as each pair was created from one ring and then separated, and also can be worn independently of the other.
Bohème officially will launch during Las Vegas market week, and can be viewed at Martin Flyer’s JCK Las Vegas booth (1311), Continental Buying Group show booth (703) or at Just Jules’ booth at Couture (813).
Editor’s Note: This story was updated on May 25 to reflect a correction in the retail price range of the line.
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