The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.
Belle Étoile Releases Sea Turtle Collection
In time for Earth Day, Belle Étoile has debuted a collection of jewelry to benefit Florida’s Sea Turtle Conservancy.

Emeryville, Calif.--Just in time for Earth Day this Saturday, Belle Étoile has announced a partnership with Florida-based nonprofit Sea Turtle Conservancy.
The silver jewelry brand has created a range of sterling silver pieces inspired by the endangered species, decorated with underwater scenes featuring swimming sea turtles, all hand-painted with Italian enamel.
“Turtles have been longstanding symbols of wisdom, fertility, good health and life. This underwater paradise reminds us of the preciousness of these spiritual creatures and how imperative it is for us to care for them and their habitats,” said Belle Étoile Executive Vice President Carolyn Thamkul.
She continued, “We are extremely excited to partner with the Sea Turtle Conservancy. At Belle Étoile, we are constantly inspired by the magnificence of nature and are committed to helping preserve this beauty for generations to come.”
Headquartered in Florida, the Sea Turtle Conservancy aids sea turtles all over the world, through scientific research, education, advocacy and protection of natural habitats.
The nonprofit organization has been in existence since 1959, and says it is the oldest sea turtle research and conservation program.
The Belle Étoile sea turtle collection is being sold on the Sea Turtle Conservancy’s website. If purchased there, all profits will go to the conservancy.
Belle Étoile is also offering the collection through their retailers, and told National Jeweler that it will make a donation to the conservancy based upon those sales.
The Belle Étoile Sea Turtle collection retails between $225 and $575.
The Latest

This year’s inductees include second-, third-, and fourth-generation jewelers.

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.


Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

The updated catalog has a newly dedicated section for gift wrapping.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

























