Sponsored by American Gem Trade Association
Pantone adds 210 colors to its palette
The color authority said that the hues influencing design today have evolved to reflect shifting societal views, innovations in technology and a truly global outlook.

Pantone’s color system is geared toward the fashion, textiles, home and interior design industries, and the addition of these 210 colors brings the system’s total selection to 2,310 shades.
The range was expanded to include “hot and radiant” tones, Pantone said, as well as “spicy, deeper and more golden oranges,” noting that the orange family has seen growing complexity and versatility.
There’s also new, intensified blacks, including the shades “Onyx” and “Black Beauty,” which have been used across the fashion, home and interiors industries as a hue of luxury.
Blues have become more nuanced, leading to the incorporation of varying degrees of watery, vibrant aquamarine blues, along with chambray blues, new takes on the classic navy blue and shades that evoke feelings of calmness.
There’s also been an increasing interest in pink, so the new colors include a variety of pinks that range from soft, rosier shades to those that are more vibrant, among them “Pink Peacock.”
The new reds are both “sultry and elegant at once,” Pantone said, and the yellow palette was enhanced to include more true yellow and orange-yellows, along with pungent yellows “to express an exotic vibe.” The added brown shades reflect earth-driven and organic movements, as well as rich shades influenced by trends in luxury.
RELATED CONTENT: Jewelry in hues that will be hot when the temperature cools down
When it comes to greens, Pantone has introduced a wide array, from natural to synthetic, and as purple has continued to rise in popularity, the new colors in this hue include vibrant red-based purples, softer mid-tones and “mystical shades representing the multi-dimensional aspects of the color.”
Finally, neutrals and whites both were expanded in warm and cool tones.
“The colors that are influencing design today have evolved to reflect shifting societal views, new technological innovations and a truly global outlook,” said Pantone Executive Director Leatrice Eiseman.
The Latest

In its holiday report, PwC said the season will be more like jazz—improvisational and less predictable—than an easy-to-follow melody.

The jewelry giant will relocate its existing facility to a larger space in Anne Arundel.

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

The designer, who is the creative force behind her namesake brand, has now started a new mini line focusing on chains for fathers and sons.


The awards include tuition for a course at the Swiss lab, economy flights, and hotel accommodation.

The 21-day program was designed to help jewelry retailers identify opportunities and eliminate inefficiencies with AI.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

A set of four Patek Philippe “Star Caliber 2000” pocket watches is part of Sotheby’s upcoming auction in Abu Dhabi.

The Submariner Ref. 1680 with a Tiffany & Co. dial came from the original owner, who won it as a prize on the game show in the 1970s.

The new integration allows users to manage shipments directly from the Shopify dashboard.

At Converge 2025, Editor-in-Chief Michelle Graff attended sessions on DEI, tariffs, security, and more. Here are her top takeaways.

Six people were shot last week at an Oakland cash-for-gold shop as employees exchanged gunfire with individuals trying to rob the store.

The jeweler has expanded its high jewelry offering, which launched last year, with new pieces featuring its cube motif that debuted in 1999.

Ben Bridge Jeweler and Lux Bond & Green were a part of the pilot program.

Associate Editor Natalie Francisco shares eight of her favorite jewelry looks from the 77th annual Primetime Emmy Awards, held Sunday night.

It’s predicting a rise in retail sales this holiday season despite economic uncertainty and elevated inflation.

It included the sale of the 11,685-carat “Imboo” emerald that was recently discovered at Kagem.

The newly elected directors will officially take office in February 2026 and will be introduced at the organization’s membership meeting.

Associate Editor Lauren McLemore headed out West for a visit to Potentate Mining’s operation hosted by gemstone wholesaler Parlé Gems.

Gilbertson has worked as a researcher, jeweler, lapidary artist, appraiser, and business owner throughout his decades in the industry.

A decision likely won’t come until January 2026 at the earliest, and the tariffs remain in effect until then.

Located in the revamped jewelry hall at the retailer’s New York City flagship, this opening is Tabayer’s first shop-in-shop.

The new, free app offers accessible educational content, like games and podcasts, for U.S. retailers.

As the gold price rises, the manufacturer is offering a 100 percent payout through Sept. 30 for gold clean scrap.

Jacob & Co. partnered with the German technology company on two pairs of headphones, one set with diamonds and the other with sapphires.

Guillermo del Toro’s 2025 “Frankenstein” will feature 27 jewels and objects from the storied brand, including pieces from its archives.