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Omate partners with fashion house for smart ring
Wearable technology company Omate is introducing a new smart ring created in collaboration with French fashion house Emanuel Ungaro.
Mountain View, Calif.--In a move that will enhance its fashion tech product portfolio, Omate is introducing a new smart ring created in collaboration with French fashion house Emanuel Ungaro. 
With a design that draws from the “Diva” perfume, which was introduced by Emanuel Ungaro in 1983, the Ungaro ring aims to “empower modern women by connecting them to what matters the most--their inner circle,” Omate said in a statement. The ring will help them wade through the needless notifications today’s consumers get on their smartphones to bring them the most important.
The Omate iOS application allows users to select one “VIP” contact. When that contact calls or sends a text message to the wearer, the ring vibrates slightly to notify the wearer. There are no light notifications and no visual effects.
The Omate x Ungaro ring will be 18-karat gold plated and set with opaline, sapphire or onyx. A higher-end model will feature a ruby in 24-karat gold plating, according to an Omate spokesperson.
The Ungaro rings will be manufactured by Richline Group, which just announced its deal to distribute Omate products earlier this year, at their Arezzo, Italy factory. The collection will be available beginning in November through Richline, priced between $500 and $2,000 retail.
The move comes as the fashion house celebrates its 50th anniversary.
Omate CEO Laurent Le Pen said, “We are delighted to share our wearable tech expertise and platform with such a renowned French fashion house. The result of this collaboration from design to engineering highlights Omate’s motto that technology is what we carry, but fashion is what we wear.”
Based in Mountain View, Calif. and Shenzhen, China, Omate focuses exclusively on creating wearables, operating as a vertically integrated design house.
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