“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.
Alex and Ani channels positivity for fall
The brand has introduced two new collections, Unexpected Miracles and Hand of Fatima, which offer charm designs that can be worn as bangles, rings, necklaces and earrings.
The first is the brand’s new Unexpected Miracles line, which incorporates charms featuring an oak tree inside an acorn.
Symbolizing the acorn’s potential to become a strong oak tree, the new charms Alex and Ani emphasize that “sometimes, the biggest blessings come in smallest packages,” and encourages the wearer to recognize their own gifts.
The brand also has rolled out its Hand of Fatima collection.
Originating from the Hebrew word “Hamesh,” which means five, the Hand of Fatima is an ancient talisman that symbolizes feminine power. It’s worn as a defense against negative energy as it deflects the gaze of the evil eye from the wearer.
In both new lines, the charms can be worn on the brand’s necklaces, bangles, rings or stud earrings in the brand’s signature “Rafaelian gold” and “Rafaelian silver” finishes (Rafaelian is the last name of the brand’s founder, Carolyn Rafaelian), or in some cases sterling silver and 14-karat plated gold.
The pieces range in retail from $28 to $48.
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