CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).
TrendsAug 15, 2016
Alex Woo wants to help the honey bees too
The designer has partnered with the Platinum Guild International to launch her first platinum design, a limited edition beehive and honey bee pendant that will help support the “Häagen-Dazs Loves Honey Bees” program.
New York--As colony collapse continues to cause serious issues for honey bees across the world, designer Alex Woo is the latest in the fine jewelry industry to try to help save the bees.
Woo collaborated with Platinum Guild International and Emmy Award-winning costume designer Lyn Paolo, who currently works on ABC’s Scandal and the Showtime series Shameless and is a PGI platinum ambassador, to design the piece.
The limited edition pendant marks the designer’s first venture into platinum. It features a honey bee and beehive made in the metal as well as fancy vivid yellow diamond accents. It is priced at $1,898 and is being sold on Woo’s website.
It is the latest addition to Woo’s Little Activist collection, created to allow consumers a new way to express who they are and what they believe in.
Proceeds from the sale of the pendant will support the “Häagen-Dazs Loves Honey Bees” program, which provides funds for honey bee research at the Harry H. Laidlaw Jr. Honey Bee Research Facility at the University of California, Davis, and to help maintain the Häagen-Dazs Honey Bee Haven, a bee-friendly demonstration garden on the UC Davis campus.
RELATED CONTENT: The baubles and the bees
“All my designs are symbolic so it was such a pleasant surprise that Lyn and I both shared the same interest in helping save the honey bees,” Woo said. “This became our inspiration for our Little Activist Beehive. My fine jewelry collection is classic, personal, and wearable every day, so it was exciting to be creating this new pendant in platinum, as it still captures the essence of all my trademark Little Icons, but in a luxurious new way.”
RELATED CONTENT: Bee-ing helpful
Woo joins companies like Gumuchian and Maison Birks in creating fine jewelry lines to support research on the plight of the honey bee--how colonies are collapsing, hives are failing and bees are dying --and what can be done about the threat to this all-important insect.
Woo collaborated with Platinum Guild International and Emmy Award-winning costume designer Lyn Paolo, who currently works on ABC’s Scandal and the Showtime series Shameless and is a PGI platinum ambassador, to design the piece.
Alex Woo’s limited edition platinum and yellow diamond pendant, priced at $1,898 and selling on the designer’s website, will support the “Häagen-Dazs Loves Honey Bees” program.
The limited edition pendant marks the designer’s first venture into platinum. It features a honey bee and beehive made in the metal as well as fancy vivid yellow diamond accents. It is priced at $1,898 and is being sold on Woo’s website.
It is the latest addition to Woo’s Little Activist collection, created to allow consumers a new way to express who they are and what they believe in.
Proceeds from the sale of the pendant will support the “Häagen-Dazs Loves Honey Bees” program, which provides funds for honey bee research at the Harry H. Laidlaw Jr. Honey Bee Research Facility at the University of California, Davis, and to help maintain the Häagen-Dazs Honey Bee Haven, a bee-friendly demonstration garden on the UC Davis campus.
RELATED CONTENT: The baubles and the bees
“All my designs are symbolic so it was such a pleasant surprise that Lyn and I both shared the same interest in helping save the honey bees,” Woo said. “This became our inspiration for our Little Activist Beehive. My fine jewelry collection is classic, personal, and wearable every day, so it was exciting to be creating this new pendant in platinum, as it still captures the essence of all my trademark Little Icons, but in a luxurious new way.”
RELATED CONTENT: Bee-ing helpful
Woo joins companies like Gumuchian and Maison Birks in creating fine jewelry lines to support research on the plight of the honey bee--how colonies are collapsing, hives are failing and bees are dying --and what can be done about the threat to this all-important insect.
Editors' Picks
Sponsored by
The Latest
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in EthiopiaThe labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.
Events & AwardsAug 31, 2026
Wisconsin Museum to Host Jewelry Exhibition“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
CollectionsAug 31, 2026
Catbird Launches First Men’s Jewelry CollectionThe “Worn Well” collection is Catbird's take on classic men's jewelry.
Weekly QuizAug 27, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.
SourcingAug 28, 2026
Gareth Penny to Give Opening Speech at CIBJO Centenary CongressThe former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
IndependentsAug 28, 2026
Day’s Jewelers Honored With 3 Workplace AwardsThe employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds General License 104B supersedes General License 104A, which was set to expire on Sept. 1.
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit JewelryThe package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.
IndependentsAug 27, 2026
Jessica McCormack to Open First West Coast StoreThe new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.
FinancialsAug 27, 2026
Movado’s Q2 Sales Up As Younger Consumers Take Interest in WatchesThe fashion watch category was once threatened by the Apple Watch, but consumers are now opting for new wearables, said Movado’s CEO.
SurveysAug 26, 2026
5 Jewelry Insights From The RealReal’s Resale ReportThe report delves into trending styles, the most popular jewelry brands by city, and why Belle Époque jewelry could be the next big thing.
Lab-GrownAug 26, 2026
AGTA Now Requiring Members to Call Lab-Grown Gems ‘Synthetic’The association added the requirement to its revised "Code of Ethics" and released the 17th edition of its “Gemstone Information Manual.”
SurveysAug 26, 2026
Consumer Confidence Dips in August Amid Anticipatory Anxieties Respondents were concerned about the future of the labor market and their income as well as the rising prices of gas and groceries.
Events & AwardsAug 26, 2026
Harry Winston Exhibition to Open in ShanghaiIt will explore the life of “The King of Diamonds” and showcase more than 165 creations from the brand.
CrimeAug 25, 2026
Florida Woman Scammed Out of $1.5M in Jewelry, Precious MetalsTwo suspects have been arrested in connection with the complex phone scam.
ColumnistsAug 25, 2026
Proof Before Purchase: The Gen Z Way to BuyIn her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.
Events & AwardsAug 25, 2026
SSEF Opens 2026 Applications for Gemology Education ScholarshipsThe annual awards cover tuition for an on-site educational course at the Swiss lab, as well as flights and lodging.
EditorsAug 24, 2026
Q&A: Reeds Jewelers VP Genna Zimmer on 80 Years in BusinessThe third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.
Events & AwardsAug 24, 2026
Rio Grande, MetalWerx Host Argentium Silver WorkshopThe class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.
Events & AwardsAug 24, 2026
JIS Miami Opens Fall 2026 RegistrationThe show is slated for Oct. 16-19 at the Miami Beach Convention Center.
CollectionsAug 24, 2026
Francesca Villa Honors Napoleon, His Empresses In New CapsuleThe “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.
SurveysAug 21, 2026
These Are 2026’s Hottest Retailers, Says NRFThe retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.
WatchesAug 21, 2026
Bremont Names Former Vacheron Constantin Exec CMODaniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.
