IndependentsSep 29, 2026
Christy Bromberg, Longtime Gift Buyer for Underwood Jewelers, Dies at 68She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.
TrendsAug 15, 2016
Alex Woo wants to help the honey bees too
The designer has partnered with the Platinum Guild International to launch her first platinum design, a limited edition beehive and honey bee pendant that will help support the “Häagen-Dazs Loves Honey Bees” program.
New York--As colony collapse continues to cause serious issues for honey bees across the world, designer Alex Woo is the latest in the fine jewelry industry to try to help save the bees.
Woo collaborated with Platinum Guild International and Emmy Award-winning costume designer Lyn Paolo, who currently works on ABC’s Scandal and the Showtime series Shameless and is a PGI platinum ambassador, to design the piece.
The limited edition pendant marks the designer’s first venture into platinum. It features a honey bee and beehive made in the metal as well as fancy vivid yellow diamond accents. It is priced at $1,898 and is being sold on Woo’s website.
It is the latest addition to Woo’s Little Activist collection, created to allow consumers a new way to express who they are and what they believe in.
Proceeds from the sale of the pendant will support the “Häagen-Dazs Loves Honey Bees” program, which provides funds for honey bee research at the Harry H. Laidlaw Jr. Honey Bee Research Facility at the University of California, Davis, and to help maintain the Häagen-Dazs Honey Bee Haven, a bee-friendly demonstration garden on the UC Davis campus.
RELATED CONTENT: The baubles and the bees
“All my designs are symbolic so it was such a pleasant surprise that Lyn and I both shared the same interest in helping save the honey bees,” Woo said. “This became our inspiration for our Little Activist Beehive. My fine jewelry collection is classic, personal, and wearable every day, so it was exciting to be creating this new pendant in platinum, as it still captures the essence of all my trademark Little Icons, but in a luxurious new way.”
RELATED CONTENT: Bee-ing helpful
Woo joins companies like Gumuchian and Maison Birks in creating fine jewelry lines to support research on the plight of the honey bee--how colonies are collapsing, hives are failing and bees are dying --and what can be done about the threat to this all-important insect.
Woo collaborated with Platinum Guild International and Emmy Award-winning costume designer Lyn Paolo, who currently works on ABC’s Scandal and the Showtime series Shameless and is a PGI platinum ambassador, to design the piece.
Alex Woo’s limited edition platinum and yellow diamond pendant, priced at $1,898 and selling on the designer’s website, will support the “Häagen-Dazs Loves Honey Bees” program.
The limited edition pendant marks the designer’s first venture into platinum. It features a honey bee and beehive made in the metal as well as fancy vivid yellow diamond accents. It is priced at $1,898 and is being sold on Woo’s website.
It is the latest addition to Woo’s Little Activist collection, created to allow consumers a new way to express who they are and what they believe in.
Proceeds from the sale of the pendant will support the “Häagen-Dazs Loves Honey Bees” program, which provides funds for honey bee research at the Harry H. Laidlaw Jr. Honey Bee Research Facility at the University of California, Davis, and to help maintain the Häagen-Dazs Honey Bee Haven, a bee-friendly demonstration garden on the UC Davis campus.
RELATED CONTENT: The baubles and the bees
“All my designs are symbolic so it was such a pleasant surprise that Lyn and I both shared the same interest in helping save the honey bees,” Woo said. “This became our inspiration for our Little Activist Beehive. My fine jewelry collection is classic, personal, and wearable every day, so it was exciting to be creating this new pendant in platinum, as it still captures the essence of all my trademark Little Icons, but in a luxurious new way.”
RELATED CONTENT: Bee-ing helpful
Woo joins companies like Gumuchian and Maison Birks in creating fine jewelry lines to support research on the plight of the honey bee--how colonies are collapsing, hives are failing and bees are dying --and what can be done about the threat to this all-important insect.
Editors' Picks
Sponsored by
More on Trends
The Latest
AuctionsSep 29, 2026
Dionne Warwick’s Jewelry Goes Up for AuctionOnline bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.
Events & AwardsSep 29, 2026
Matt Stuller to Receive 2027 Gem Award for Lifetime AchievementThe founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
ColumnistsSep 29, 2026
Your Holiday Marketing Has a Bridal Blind SpotDecember is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.
Weekly QuizSep 25, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsSep 29, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s collection of cat jewelry and other objects is going up for auction Wednesday.
CollectionsSep 28, 2026
De Beers London Drops Water-Inspired High Jewelry Collection“Vibrations” features several firsts for De Beers’ high jewelry, including the use of chalcedony and diamonds sourced from artisanal miners.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
CollectionsSep 28, 2026
Jessica McCormack Turns to Classic Motif for New CollectionThe “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.
Events & AwardsSep 28, 2026
Guy Borenstein, Troy Underwood Among the Professionals Honored at AGS Conclave 2026The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.
FinancialsSep 28, 2026
Instappraise, Jewelers Mutual Look to Simplify Jewelry InsuranceThrough a new system integration, customers can now receive instant personal jewelry insurance quotes at the time of appraisal.
WatchesSep 25, 2026
Smaller Rolex Watches Showing Strength on Secondary Market, Data ShowsFive of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.
MajorsSep 25, 2026
Sherwood Family Buys Back Daniel’s Jewelers from Private EquityThe Sherwood family and AJS Creations CEO Tejas Shah purchased the jewelry chain back from Palladium Equity Partners.
Lab-GrownSep 25, 2026
Brilliant Earth Collabs with Elizabeth Taylor Estate on Jewelry Collection“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.
CrimeSep 24, 2026
From Conclave: Security Measures Jewelers Should Be TakingJSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.
AuctionsSep 24, 2026
8-Carat Blue Diamond Heads to UK Jewelry AuctionThe fancy light blue diamond is estimated to fetch up to $2.6 million at Elmwood’s next week.
Lab-GrownSep 24, 2026
Kira Jewels Opens B2B E-Commerce Portal for Lab-Grown Diamond Jewelry KIRAJewels.one gives retailers access to more than 500 SKUs of lab-grown diamond rings, earrings, necklaces, and bracelets.
TrendsSep 23, 2026
Holiday Diamond Jewelry Trends: Layered Looks, PersonalizationThis holiday season, look to pieces that will help to fill out customers’ everyday diamond jewelry wardrobe, experts say.
SourcingSep 23, 2026
Organization That Promotes Natural Diamond Rebrands for Third Time The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.
IndependentsSep 23, 2026
This Milwaukee-Area Jeweler Is Serving the 7CsPaul’s Jewelers sells coffee, chocolate, and cookies from a custom gold-wrapped trailer parked outside the store starting at 7 a.m.
MajorsSep 23, 2026
Kay Jewelers’ New Campaign Goes ‘All In’ on LovePart of its brand relaunch, the marketing around the campaign includes a contest involving a jacket set with 550 diamonds.
Events & AwardsSep 23, 2026
Tiffany & Co. Exhibition Opening at Arkansas Museum The curation, opening soon at the Crystal Bridges Museum of American Art, honors the jeweler’s heritage through a distinctly American lens.
CollectionsSep 23, 2026
Pucker Up for Pandora’s New Pat McGrath Jewelry CollabThe jewelry giant has partnered with the famed makeup artist to create a colorful new collection of charms and rings.
IndependentsSep 23, 2026
Texas Jewelers Association to Celebrate 120th AnniversaryThe association will mark the milestone at its convention next month.
IndependentsSep 23, 2026
Sissy’s Log Cabin’s ‘Back to School and Bling’ Event ReturnsThe jeweler donated school supplies to Memphis, Tennessee, students during the event combining basketball and mentorship.
MajorsSep 22, 2026
Foundrae’s Lawsuit Against Pandora Can Continue, Court RulesA federal judge denied Pandora’s motion to dismiss Foundrae’s claim for copyright infringement of its medallions.
