The new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
10 pieces from Alex Soldier’s new men’s line
Soldier is the latest in the line of jewelry designers to create a collection specifically geared toward men.
“The demand for men’s jewelry has grown substantially just within the past few years,” said Maria Soldier, executive director at Alex Soldier. “Men nowadays seem to be more comfortable with jewelry versus previous generations due to rapid globalization of fashion, art, pop culture and social media.”
Soldier said the brand now gets several requests for men’s jewelry at every trunk show, versus the one or two requests they would get per season a few years ago.
The new line is called Homme: Origins, and its inspired by sculptural masculinity combined with Alex’s signature metalwork, which is “reminiscent of different surfaces, like satin fabric, floating lava, tree bark or an illusion of a diamond inlay,” Soldier said, adding that “men definitely are looking for more options and styles in jewelry.”
JA New York Summer, which kicks off Sunday, is Alex Soldier’s first trade show in five years.
“We usually see everyone directly in our showroom (in New York.) This summer we’ve received a lot of show appointment requests from boutique-style stores and a decision was made to make a comeback with a show that we made our debut with back in 1996,” Soldier said. “It was a perfect timing for a debut of our men’s collection as well … to attract more stores that are currently looking for unusual men’s pieces to fill their cases with for the fall season.”
In bringing this new men’s collection to market, Soldier joins a number of designers and retailers expanding their offerings for men, including Tacori, Penny Preville and Zales.
The Latest

The manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.

The man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.


Sponsored by De Beers Group

The classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.

The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.

The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.

Black Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.

The historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.

The retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.

The eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.

Vivek Gadodia and Juan Kemp, who’ve been serving as interim co-CEOs since February, will continue to lead the diamond mining company.

In addition, a slate of new officers and trustees were appointed to the board.

Witt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.

Laurs is the editor-in-chief of Gem-A’s The Journal of Gemmology and an expert on the formation of colored gemstone deposits.

The man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.

The single-owner collection includes one of the largest offerings of Verdura jewels ever to appear at auction, said Christie’s.

Michael Helfer has taken the reins, bringing together two historic Chicago jewelry names.

The guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.

During its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.

Rosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.

The “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.

Luxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.




















