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TrendsAug 28, 2014
JA now offering TrendVision reports, books
Members of Jewelers of America now will receive monthly jewelry trends reports and a discount on books that outline and forecast jewelry trends, thanks to the organization’s new partnership with TrendVision Jewellery + Forecasting.
New York--Members of Jewelers of America now will receive monthly jewelry trends reports and a discount on books that outline and forecast jewelry trends, thanks to the organization’s new partnership with TrendVision Jewellery + Forecasting.
TrendVision is a publication based in Italy that analyzes international jewelry, diamond and watchmaking trends. It is the independent trend observatory and research department of Fiera di Vicenza, the organization that owns and operates the Vicenzaoro trade shows in Vicenza, Italy.
As part of its offerings, TrendVision publishes “Trend Books,” which reveal “megatrends destined to influence contemporary jewelry design with an 18-month advance on production and retail opportunities and other tools, such as consumer profiles and product direction,” JA said.
Through the partnership, JA will offer its members free, monthly jewelry trend reports via email, as well as a discount on TrendVision’s Trend Books, of which the 2014 and 2015 editions are currently available.
The books also are available to non-JA members at full price (Prices range for all books, pocket books and CDs).
“This agreement is an important opportunity to expand into the United States, a market with a strategic international role for the jewelry trade and a dynamic nature, which makes it the ideal place to propose future trends in the industry and to observe the highly developed dynamics of the market itself,” Fiera di Vicenza Managing Director Corrado Facco said.
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