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TrendsApr 29, 2016
Tacori, blogger to reveal collaborative design
Tacori and fashion blogger Wendy Nguyen have teamed up to create a jewelry design, which will be revealed on Nguyen’s YouTube channel Nov. 4.
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Tacori began its partnership with Nguyen (pictured right), creator of the fashion blog Wendy’s Lookbook, in May when they named her as a brand ambassador. She is the first blogger to serve as a face for the brand.
Nguyen since has been working with the Tacori design team to create original content and design, to be unveiled on the Wendy’s Lookbook YouTube channel, which has nearly half a million subscribers.
Also on Nov. 4, Tacori will reveal a custom content page with behind-the-scenes details and other insights regarding the collaboration.
Although a “top secret” development, the collaboration has been dubbed “Promise,” which will carry over on social media platforms, such as Twitter, as “#Promise,” for the weeks leading up to the reveal.
Tacori said limited quantities of the collaborative design have been produced to be available to consumers before the holidays.
“Although Wendy is a top influencer and style expert with impeccable taste, she also has a compelling storytelling capability, and brings an emotional connection with our Tacori community. We feel like we’ve created a timeless piece that transcends fashion,” said Michelle Adorjan Chila, senior vice president of marketing and public relations for Tacori.
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