Supplier BulletinJul 03, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
CollectionsOct 15, 2020
Movado Launches Collection with Vegan Straps, Recycled Packaging
It’s part of the watchmaker’s first artist collaboration in a decade.
This is one of four new watches from the Alexi x Movado limited edition series, in which photographer Alexi Lubomirski’s imagery is featured on a “Museum” timepiece dial.
New York—For the first time in a decade, Movado is collaborating with an artist.
The watchmaker is kicking off its “Artists’ Series” with fashion and celebrity photographer Alexi Lubomirski, who notably was the official photographer for the 2020 Golden Globes and for Prince Harry and Meghan Markle’s famous 2017 engagement portrait session, in which the world got a first look at the now-Duchess’s engagement ring.
Lubomirski is also a philanthropist, vegan and activist, who uses his talents to promote causes and ideals he cares about.
He’s the founder of an initiative dubbed Creatives4Change, which encourages the fashion industry to stop using fur, feathers and exotic skins. He’s also the author and photographer behind art book “Diverse Beauty,” his response to the homogeny of models’ races and ethnicities in fashion.
Alexi x Movado encompasses two collections, the first available now and the second launching next spring.
The former features four of Lubomirski’s photographs on the classic Movado “Museum” dial. Each is the artist’s interpretation of time through the conceptual lenses of light, water, illumination and city scenes.
Movado and Lubomirski will share these images on their respective social media channels throughout the month.
Notably, the collaboration watches feature vegan straps—in dark gray, yellow and navy blue—come in a reusable vegan pouch, and are packaged in recycled materials, all a first for the watchmaker.
“This project is extremely dear to my heart,” Lubomirski said. “With the world at a crossroads and the incredible new technological tools readily available we are the first generation to have the immense fortune, but also the obligation to leave this industry and the world, in a better place than we found it.
“We are taking a first step in this collaboration with Movado by enacting this change on a larger scale, giving the opportunity to Movado's customers, to join us by choosing a product that is new and forward thinking. I am extremely proud and humbled to have been chosen to accompany them in this journey.”
The collection is available now on Movado.com and for Chinese consumers on tmall.com.
The styles are unisex, with a 40 mm stainless steel case and priced at $595, with $50 from each purchase benefitting the photographer’s chosen charities, Concern Worldwide, which helps communities in extreme distress from poverty or natural disasters, and the Humane Society of America.
The spring 2021 collection will represent what Lubomirski’s calls his “four doorways into veganism.”
“Learning about Alexi and his vision was the catalyst to include him in the latest Movado Artists’ Series,” Movado Group Chairman and CEO Efraim Grinberg said. “Art comes in many forms and is meant to inspire, make us think and evolve. I was drawn to Alexi as an artist and specifically by the way he uses his talent and recognition to ignite change in our industry and world—he implements change without judgement.
“Alexi’s mantra is that small change leads to larger shifts. I felt now was the time for Movado, with its rich Swiss history and pursuit of constantly improving, to offer vegan straps along with packaging made out of recyclable materials. We believe all companies need to do their part as responsible corporate citizens.”
Movado’s first Artists’ Series collaboration was with Andy Warhol in 1988, in which the artist’s photography was featured on Movado “Times 5” dials.
Other artists featured have included James Rosenquist, Arman, Romero Britto and Kenny Scharf.
“Learning about Alexi and his vision was the catalyst to include him in the latest Movado Artists’ Series,” Movado Group Chairman and CEO Efraim Grinberg said. “Art comes in many forms and is meant to inspire, make us think and evolve. I was drawn to Alexi as an artist and specifically by the way he uses his talent and recognition to ignite change in our industry and world—he implements change without judgement.
“Alexi’s mantra is that small change leads to larger shifts. I felt now was the time for Movado, with its rich Swiss history and pursuit of constantly improving, to offer vegan straps along with packaging made out of recyclable materials. We believe all companies need to do their part as responsible corporate citizens.”
Movado’s first Artists’ Series collaboration was with Andy Warhol in 1988, in which the artist’s photography was featured on Movado “Times 5” dials.
Other artists featured have included James Rosenquist, Arman, Romero Britto and Kenny Scharf.
More on Collections
The Latest
MajorsJul 03, 2025
Brilliant Earth Names Tennis Star Madison Keys as Its New AmbassadorThe 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.
MajorsJul 03, 2025
Muse Sets Up Shop in Nordstrom’s New Jewelry HallThe West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
SourcingJul 03, 2025
SRK Announces Its Natural Diamonds Are Now Carbon-NegativeThis past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.
Weekly QuizJul 02, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeJul 03, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in BurglariesJSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.
MajorsJul 02, 2025
Boucheron Looks to LA for First West Coast FlagshipLocated on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
MajorsJul 02, 2025
Marco Bicego Opens Milan FlagshipThe new location continues the brand’s celebration of its 25th anniversary.
WatchesJul 02, 2025
Chrono24 Revamps Brand, Launches New CampaignThe online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.
SourcingJul 02, 2025
Bernadette Mack Joins Gem Legacy as Executive DirectorShe will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.
CrimeJul 02, 2025
Pandora, Amazon Partner to Uncover Counterfeit Jewelry NetworkWorking with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.
MajorsJul 01, 2025
Cast Closes Business, Plans for RelaunchThe jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.
Events & AwardsJul 01, 2025
William Goldberg Diamonds, FIT Partner for Apprenticeship ProgramThe company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.
IndependentsJul 01, 2025
Elie Hannoush, Founder of Hannoush Jewelers, Dies at 73He is remembered for his successful entrepreneurship, generosity, and dedication to his family.
MajorsJul 01, 2025
Claire’s Is Looking for a Buyer, Report SaysThe jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.
TrendsJul 01, 2025
Amanda’s Style File: Red Hot RubiesWelcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.
ColumnistsJun 30, 2025
The Smart Lab: Why Q3 Is the Secret Weapon For Holiday Jewelry SalesThe best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.
Events & AwardsJun 30, 2025
AGA Names Recipient of 2025 Gemological Education ScholarshipThis year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.
IndependentsJun 30, 2025
Melanie Grant’s New Book Explores 200 Years of Jewelry“The Jewelry Book” comes out this September.
TechnologyJun 27, 2025
Gemist Raises $6M in Funding to Scale Jewelry Tech PlatformThe company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
IndependentsJun 27, 2025
David Webb Announces New Hires, PromotionsFollowing its recent acquisition, the storied brand has updated its leadership team and regional managers.
Events & AwardsJun 27, 2025
AGS, GIA Announce Beatrice Shipley Scholarship Winner AGS also named the recipient of its “Women in Leadership” scholarship.
CollectionsJun 27, 2025
Piece of the Week: Buddha Mama’s ‘Monstera’ Wrap RingThe 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.
MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers DownsizesRocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.
IndependentsJun 26, 2025
Penny Ruston Dies at 80 The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.
SurveysJun 26, 2025
After Recovering in May, Consumer Confidence Dips in June The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.
