MajorsJul 26, 2024
Diamonds Direct Opens Store in AtlantaIt’s the Signet-owned banner’s first location in Georgia.
CollectionsOct 15, 2020
Movado Launches Collection with Vegan Straps, Recycled Packaging
It’s part of the watchmaker’s first artist collaboration in a decade.
This is one of four new watches from the Alexi x Movado limited edition series, in which photographer Alexi Lubomirski’s imagery is featured on a “Museum” timepiece dial.
New York—For the first time in a decade, Movado is collaborating with an artist.
The watchmaker is kicking off its “Artists’ Series” with fashion and celebrity photographer Alexi Lubomirski, who notably was the official photographer for the 2020 Golden Globes and for Prince Harry and Meghan Markle’s famous 2017 engagement portrait session, in which the world got a first look at the now-Duchess’s engagement ring.
Lubomirski is also a philanthropist, vegan and activist, who uses his talents to promote causes and ideals he cares about.
He’s the founder of an initiative dubbed Creatives4Change, which encourages the fashion industry to stop using fur, feathers and exotic skins. He’s also the author and photographer behind art book “Diverse Beauty,” his response to the homogeny of models’ races and ethnicities in fashion.
Alexi x Movado encompasses two collections, the first available now and the second launching next spring.
The former features four of Lubomirski’s photographs on the classic Movado “Museum” dial. Each is the artist’s interpretation of time through the conceptual lenses of light, water, illumination and city scenes.
Movado and Lubomirski will share these images on their respective social media channels throughout the month.
Notably, the collaboration watches feature vegan straps—in dark gray, yellow and navy blue—come in a reusable vegan pouch, and are packaged in recycled materials, all a first for the watchmaker.
“This project is extremely dear to my heart,” Lubomirski said. “With the world at a crossroads and the incredible new technological tools readily available we are the first generation to have the immense fortune, but also the obligation to leave this industry and the world, in a better place than we found it.
“We are taking a first step in this collaboration with Movado by enacting this change on a larger scale, giving the opportunity to Movado's customers, to join us by choosing a product that is new and forward thinking. I am extremely proud and humbled to have been chosen to accompany them in this journey.”
The collection is available now on Movado.com and for Chinese consumers on tmall.com.
The styles are unisex, with a 40 mm stainless steel case and priced at $595, with $50 from each purchase benefitting the photographer’s chosen charities, Concern Worldwide, which helps communities in extreme distress from poverty or natural disasters, and the Humane Society of America.
The spring 2021 collection will represent what Lubomirski’s calls his “four doorways into veganism.”
“Learning about Alexi and his vision was the catalyst to include him in the latest Movado Artists’ Series,” Movado Group Chairman and CEO Efraim Grinberg said. “Art comes in many forms and is meant to inspire, make us think and evolve. I was drawn to Alexi as an artist and specifically by the way he uses his talent and recognition to ignite change in our industry and world—he implements change without judgement.
“Alexi’s mantra is that small change leads to larger shifts. I felt now was the time for Movado, with its rich Swiss history and pursuit of constantly improving, to offer vegan straps along with packaging made out of recyclable materials. We believe all companies need to do their part as responsible corporate citizens.”
Movado’s first Artists’ Series collaboration was with Andy Warhol in 1988, in which the artist’s photography was featured on Movado “Times 5” dials.
Other artists featured have included James Rosenquist, Arman, Romero Britto and Kenny Scharf.
“Learning about Alexi and his vision was the catalyst to include him in the latest Movado Artists’ Series,” Movado Group Chairman and CEO Efraim Grinberg said. “Art comes in many forms and is meant to inspire, make us think and evolve. I was drawn to Alexi as an artist and specifically by the way he uses his talent and recognition to ignite change in our industry and world—he implements change without judgement.
“Alexi’s mantra is that small change leads to larger shifts. I felt now was the time for Movado, with its rich Swiss history and pursuit of constantly improving, to offer vegan straps along with packaging made out of recyclable materials. We believe all companies need to do their part as responsible corporate citizens.”
Movado’s first Artists’ Series collaboration was with Andy Warhol in 1988, in which the artist’s photography was featured on Movado “Times 5” dials.
Other artists featured have included James Rosenquist, Arman, Romero Britto and Kenny Scharf.
More on Collections
The Latest
TrendsJul 26, 2024
Piece of the Week: Bea Bongiasca’s ‘Double Loop’ EarringsCommemorate “brat summer” with these green hoops.
EditorsJul 26, 2024
Out & About: A Dispatch from the Nation’s Smallest StateEditor-in-Chief Michelle Graff returns from Rhode Island with thoughts about in-store shopping and a trends report.
Brought to you by
The End of an Era? Lab-Grown Diamonds' Journey Towards Price StabilityAs the demand for lab-grown diamond jewelry may still be increasing, the most notable change we are likely to see is price stabilization.
Supplier BulletinJul 25, 2024
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionSponsored by Gemological Institute of America
Weekly QuizJul 25, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TechnologyJul 25, 2024
Amazon, BBB Sue Website Allegedly Peddling Fake Reviews They claim ReviewServiceUSA.com was selling both positive and negative reviews of products and businesses.
SourcingJul 25, 2024
De Beers’ H1 Revenue Falls 21% in ‘Weak’ MarketLab-grown diamond sales in the United States and ongoing economic challenges in China are impacting natural diamond demand.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionGIA®’s most advanced microscope has new features to optimize greater precision and comfort.
IndependentsJul 25, 2024
Store Designer Ruth Mellergaard DiesA longtime member of IJO, she’s remembered for her passion for design, learning, and environmentalism.
FinancialsJul 25, 2024
Boucheron, Pomellato Post Double-Digit Growth in Q2 The gains come amid a tough time for parent company Kering, which saw sales slide 11 percent in the first half of the year.
MajorsJul 25, 2024
Shane Co. Partners With Kids In Need Foundation to Donate 7,200 BackpacksThe fine jewelry retailer filled backpacks with back-to-school essentials for students in 13 states.
FinancialsJul 24, 2024
LVMH’s First-Half Jewelry, Watch Sales Dip 5%Tiffany & Co. is focusing on its “iconic” collections while the company has made changes at the top at TAG Heuer and Hublot.
MajorsJul 24, 2024
See Chaumet’s Paris Olympic Medals Inspired by its High JewelryThe Parisian brand is the first jewelry company in the history of the Olympic and Paralympic Games to design the medals.
MajorsJul 24, 2024
Jewelers Mutual Acquires Pawnbroker Insurance ProviderUnion Life & Casualty will join JM Insurance Agency Partners, expanding the provider’s pawnbroker coverage.
MajorsJul 24, 2024
Ben Bridge Announces 2024 Lonia Tate Scholarship WinnerLos Angeles-based Bradlei Smith was selected for this year’s award.
ColumnistsJul 23, 2024
Peter Smith: The Case for Optimism in Sales In his latest column, Smith shares multiple reasons why people who look at the glass as being hall full often make better salespeople.
SourcingJul 23, 2024
De Beers’ Production Drops 15% in Q2The company also reported the $150 million sale of an iron ore royalty right, part of its ongoing effort to divest “non-core” assets.
IndependentsJul 23, 2024
Long’s Jewelers Is Giving Away a Luxury Cape Cod VacationThe giveaway is part of the New England jeweler’s summer bridal event.
Policies & IssuesJul 23, 2024
Diamonds Do Good Announces Its 2024 Entrepreneurship Grant WinnersThe grant provided a total of $100,000 to support 13 entrepreneurs from diamond communities in Africa and India.
CrimeJul 22, 2024
Florida Jeweler Shot, Killed Following Argument With CustomerGhazi Michel Osta, or “Gus,” was killed Friday by an 83-year-old man said to be a frequent customer at his store, Volusia Gold & Diamond.
Policies & IssuesJul 22, 2024
JVC’s Elyssa Jenkins-Pérez Joins RJCThe organization also announced Effie Marinos as its new specialist advisor for technical standards, as well as four other appointments.
SourcingJul 22, 2024
AWDC Names Karen Rentmeesters as CEORentmeesters has served as interim CEO since April following former CEO Ari Epstein’s resignation.
IndependentsJul 19, 2024
Longtime D.C. Jeweler Brian Mann Dies at 70Mann, whose family’s jewelry store was located inside the Pentagon, is remembered for being a thoughtful champion of the industry.
IndependentsJul 19, 2024
The 1916 Company Opens New Tudor BoutiqueThe 500-square-foot boutique is located in Denver’s Cherry Creek Shopping Center.
WatchesJul 18, 2024
TAG Heuer, Hublot Will Have New CEOs Luxury giant LVMH is reshuffling the leadership in its watches division.
MajorsJul 18, 2024
New Etsy Campaign Prioritizes Creators Amid BacklashSellers and shoppers have spoken out against a rise in mass-produced merchandise on the platform meant to highlight handmade goods.
MajorsJul 18, 2024
Swarovski Names Ariana Grande as Its New Brand AmbassadorThe celebrity will star in Swarovski’s holiday campaign.
