EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
CollectionsMar 26, 2019
From Basel: Bulova Honors Founder, Reboots the Computron
The Computron is a digital watch first introduced in the 1970s that’s been updated with dual time zone function.
Bulova brought back the Computron at Baselworld 2019, a digital LED watch first made in the 1970s. The watch looks like a piece of jewelry from the top, as the time is displayed only in a thin window on the side when the wearer pushes the crown.
Basel, Switzerland—With the reintroduction of the Computron, Bulova catapulted itself into the conversation for best vintage reboot at Baselworld 2019.
A digital watch originally introduced in the 1970s, the look of the Computron can be deceiving because it’s fashion from the top but function from the front.
Spot someone seated across the table from you with a Computron and you’ll wonder, who made that futuristic-looking bracelet she or he is wearing? But a turn of the wrist will reveal the time displayed in bright red- or blue-colored LED.
The time is displayed with a push of the crown, and the watch also has month/day/date and, new for 2019, dual time zone function.
The reboot of ‘70s star Computron is available in black with red LED display (pictured here) and stainless steel with blue LED display.
This version of the new Computron, meanwhile, comes in a gold-plated case and bracelet with red LED display. The watch is priced at $395.
National Jeweler’s editors get a handle on the gold-plated version of the Computron at Bulova’s booth at Baselworld.
The rebooted Computron is part of Bulova’s Archive Series. It is available in an all gold-plated case and bracelet version with red LED display ($395), as well as in black ion-plated with rubber strap and stainless steel with blue LED display, both $295.
Bulova, which is now owned by Citizen Watch Co., dug further into its archives for its second introduction of the Baselworld fair, releasing the Joseph Bulova Swiss Made Automatic Collection.
Priced at $995 to $1,495, the 16 watches in the collection are, as the name suggests, all automatic. They are powered by SW200 3H date automatic movement with exhibition case back and limited to 350 pieces each.
The back of each watch has an exhibition caseback window with a copy of Joseph Bulova’s signature below as well as on the strap. 1875 refers to the year he started his company.
A model from the Joseph Bulova Swiss Made Automatic Collection with a tank case and a leather strap
The Joseph Bulova watches comes in two sizes, 34 and 38 mm, and three case styles: round, tonneau and tank, inspired by the Bulova Commodore, Banker and Breton watches made between 1928 and 1935.
On the back of each watch is the Joseph Bulova signature and 1875, the year he founded and incorporated the J. Bulova Company.
Look through the slideshow above to see a few watches from the Joseph Bulova Swiss Made Automatic Collection; see below for a few more Baselworld 2019 introductions from Bulova.
Bulova also introduced its first full line of men’s jewelry at Baselworld 2019, creating pieces in stainless steel and leather with gems including lapis and tiger’s eye. Prices range from $150 to $495.
Also at Baselworld, Bulova introduced 17 new automatic models, including the first automatic Grammy and Latin Grammy watches. Pictured here is the Grammy watch outfitted with the Miyota 21-jewel movement with the circle of fifths, a concept in music theory, circling the skeletonized movement. Retail price is $850.
The Wilton Automatic Power Reserve is an addition to the Classics Collection. Wilton watches are powered by the six-hand Miyota 26-jewel movement and available in black or gray (pictured here). It retails for $895.
More on Collections
The Latest
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand AmbassadorThe British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi SchemeNelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.
Weekly QuizSep 03, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.
MajorsSep 02, 2026
Messika Names Former Omega Exec as New President, CEO of AmericasArnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry BoxThe stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal ProblemEngagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.
MajorsSep 01, 2026
Kering Names New Pomellato, DoDo CEOsFormer Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.
MajorsSep 01, 2026
Anne Marie Shulman Joins GPA GlobalThe veteran luxury packaging executive was appointed to help the company grow its North American business.
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in EthiopiaThe labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.
Events & AwardsAug 31, 2026
Wisconsin Museum to Host Jewelry Exhibition“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.
SourcingAug 28, 2026
Gareth Penny to Give Opening Speech at CIBJO Centenary CongressThe former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.
IndependentsAug 28, 2026
Day’s Jewelers Honored With 3 Workplace AwardsThe employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds General License 104B supersedes General License 104A, which was set to expire on Sept. 1.
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit JewelryThe package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.
IndependentsAug 27, 2026
Jessica McCormack to Open First West Coast StoreThe new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.
FinancialsAug 27, 2026
Movado’s Q2 Sales Up As Younger Consumers Take Interest in WatchesThe fashion watch category was once threatened by the Apple Watch, but consumers are now opting for new wearables, said Movado’s CEO.
SurveysAug 26, 2026
5 Jewelry Insights From The RealReal’s Resale ReportThe report delves into trending styles, the most popular jewelry brands by city, and why Belle Époque jewelry could be the next big thing.
Lab-GrownAug 26, 2026
AGTA Now Requiring Members to Call Lab-Grown Gems ‘Synthetic’The association added the requirement to its revised "Code of Ethics" and released the 17th edition of its “Gemstone Information Manual.”
SurveysAug 26, 2026
Consumer Confidence Dips in August Amid Anticipatory Anxieties Respondents were concerned about the future of the labor market and their income as well as the rising prices of gas and groceries.
