PodcastsApr 15, 2026
Episode 4: The Natural Diamond DilemmaSally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.
CollectionsMar 26, 2019
From Basel: Bulova Honors Founder, Reboots the Computron
The Computron is a digital watch first introduced in the 1970s that’s been updated with dual time zone function.
Bulova brought back the Computron at Baselworld 2019, a digital LED watch first made in the 1970s. The watch looks like a piece of jewelry from the top, as the time is displayed only in a thin window on the side when the wearer pushes the crown.
Basel, Switzerland—With the reintroduction of the Computron, Bulova catapulted itself into the conversation for best vintage reboot at Baselworld 2019.
A digital watch originally introduced in the 1970s, the look of the Computron can be deceiving because it’s fashion from the top but function from the front.
Spot someone seated across the table from you with a Computron and you’ll wonder, who made that futuristic-looking bracelet she or he is wearing? But a turn of the wrist will reveal the time displayed in bright red- or blue-colored LED.
The time is displayed with a push of the crown, and the watch also has month/day/date and, new for 2019, dual time zone function.
The reboot of ‘70s star Computron is available in black with red LED display (pictured here) and stainless steel with blue LED display.
This version of the new Computron, meanwhile, comes in a gold-plated case and bracelet with red LED display. The watch is priced at $395.
National Jeweler’s editors get a handle on the gold-plated version of the Computron at Bulova’s booth at Baselworld.
The rebooted Computron is part of Bulova’s Archive Series. It is available in an all gold-plated case and bracelet version with red LED display ($395), as well as in black ion-plated with rubber strap and stainless steel with blue LED display, both $295.
Bulova, which is now owned by Citizen Watch Co., dug further into its archives for its second introduction of the Baselworld fair, releasing the Joseph Bulova Swiss Made Automatic Collection.
Priced at $995 to $1,495, the 16 watches in the collection are, as the name suggests, all automatic. They are powered by SW200 3H date automatic movement with exhibition case back and limited to 350 pieces each.
The back of each watch has an exhibition caseback window with a copy of Joseph Bulova’s signature below as well as on the strap. 1875 refers to the year he started his company.
A model from the Joseph Bulova Swiss Made Automatic Collection with a tank case and a leather strap
The Joseph Bulova watches comes in two sizes, 34 and 38 mm, and three case styles: round, tonneau and tank, inspired by the Bulova Commodore, Banker and Breton watches made between 1928 and 1935.
On the back of each watch is the Joseph Bulova signature and 1875, the year he founded and incorporated the J. Bulova Company.
Look through the slideshow above to see a few watches from the Joseph Bulova Swiss Made Automatic Collection; see below for a few more Baselworld 2019 introductions from Bulova.
Bulova also introduced its first full line of men’s jewelry at Baselworld 2019, creating pieces in stainless steel and leather with gems including lapis and tiger’s eye. Prices range from $150 to $495.
Also at Baselworld, Bulova introduced 17 new automatic models, including the first automatic Grammy and Latin Grammy watches. Pictured here is the Grammy watch outfitted with the Miyota 21-jewel movement with the circle of fifths, a concept in music theory, circling the skeletonized movement. Retail price is $850.
The Wilton Automatic Power Reserve is an addition to the Classics Collection. Wilton watches are powered by the six-hand Miyota 26-jewel movement and available in black or gray (pictured here). It retails for $895.
More on Collections
The Latest
MajorsApr 15, 2026
Spark Creations’ Randy McKenzie Dies at 72 McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.
WatchesApr 15, 2026
These Are the New Rolex Watches for 2026Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
FinancialsApr 15, 2026
Kering’s Jewelry Shines in Q1, Gucci’s Struggle ContinuesThe luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.
Weekly QuizApr 09, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingApr 15, 2026
Diamond Club West Coast Names 2026 BoardKalpesh Jhaveri was re-elected as president for a third year.
TechnologyApr 15, 2026
This Jewelry Brand’s Video Series Is Up for a Webby Award“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
SourcingApr 14, 2026
De Beers Expands ‘Desert Diamonds’ Beacon Into BridalThe campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.
FinancialsApr 14, 2026
LVMH’s Q1 Sales Sink 6% Amid Middle East ConflictPlus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.
SourcingApr 14, 2026
International Jade Summit to Return to MontereyPresented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.
Events & AwardsApr 14, 2026
CBG Releases Details for Las Vegas ShowThe group has announced its lineup of speakers and a new “Rising Stars” pavilion.
Events & AwardsApr 13, 2026
JA Accepting 2026 Impact Initiative ApplicationsThe program provides essential funding to organizations for projects that enhance the jewelry industry.
Events & AwardsApr 13, 2026
Couture Announces New Show in MiamiThe jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.
CrimeApr 13, 2026
JSA Offers Reward in Oregon Jewelry Store Armed RobberyJSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.
WatchesApr 10, 2026
These Watches Have Increased in Value the Most Since 2018, Says Chrono24The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.
ColumnistsApr 09, 2026
Jewelry Demand Isn’t Stronger, Prices Are Just Higher Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.
MajorsApr 09, 2026
Tiffany & Co. Promotes Nathalie Verdeille to SVP, Chief Artistic OfficerIn her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.
WatchesApr 09, 2026
Jacob & Co. Rolls Out Its Sequel to ‘The Godfather’ Musical Watch“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”
Events & AwardsApr 09, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerOrganizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.
SourcingApr 09, 2026
AGA To Honor ‘Quiet Leadership’ With New AwardThe Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.
WatchesApr 09, 2026
Oris Names New CEO, CFOThe Swiss watchmaker is changing up its executive leadership team as part of a restructuring.
CollectionsApr 08, 2026
Hearts On Fire Celebrates 30 Years By Asking a QuestionThe “What’s Your Signature?” campaign invites women to think about how they see themselves.
SourcingApr 08, 2026
Sale of 42-Carat Blue Diamond Gives Petra a Boost in Q3The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.
Events & AwardsApr 08, 2026
AGS Confluence Returns with AI, Sustainability SessionsRob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.
Events & AwardsApr 08, 2026
TJS to Honor 2 Longtime Former Stuller EmployeesThe Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.
TrendsApr 08, 2026
Amanda’s Style File: April’s Brilliant Birthstone With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.
