Editors

Rocky talk with Imogen Belfield

EditorsMay 12, 2014

Rocky talk with Imogen Belfield

English designer Imogen Belfield and her chunky, gold nugget-esque designs were one of the standouts for me in Las Vegas last year, and I have been thinking about her Rock Cluster necklace since then.

Why didn’t I just get one when I was there?

But, no matter now; I’ll have a chance to redeem myself in a couple of weeks when the British designer returns to Las Vegas, exhibiting again in Stephen Webster’s Rock Vault at Couture.

Prior to the show madness, Belfield took the time to chat with me via Skype about her favorite gemstones, refining her collection for her second Couture show, other designers she admires and why she finds Las Vegas to be an otherworldly place.

Q: The word I would use to describe your jewelry is organic.
Imogen Belfield: It’s absolutely organic. That’s the core of the collection. Even in terms of the development … the process involved in creating the collection is organic.

Q: Can you tell me more about what goes into making your jewelry?
IB: Everything is made in house, in London. All the materials are sourced locally. It’s very much about utilizing local craftsmen in terms of the processes. I do a lot of mold-making, carving, sculpting in alginate--it’s actually what dentists make to use molds--and wax as well. A lot of carving techniques go into these metals.

I do lots of casting, soldering, annealing, interesting takes on stone setting. I might take a gemstone that might be anything from black diamond to topaz and I'll set it in a not conventional way--a weird or precarious angle, upside down, back to front–in a way that has a synthesis with the very organic nature of my jewelry.

 

[caption id="attachment_2287" align="alignleft" width="391"]

An Imogen Belfield necklace[/caption]

Q: Please tell me more about your background as a sculptor.
IB: From the age of about 13, that’s when I specialized in art. Everything I created was big, big sculptures cast in plaster or made using paper-mâché and big steel frame structures. I went to art school for a year when I was 18 in Cornwall, in southwest England. (Sculptors) Henry Moore, Barbara Hepforth, they were based there during their careers. As an area it’s got an amazing kind of artistic heritage. For me it was an amazing place to be and that’s where my sculpting took a turn into metal work. From the large metal work forms, (I saw) how that could connect to fashion and jewelry.

(After that) I trained for three years in London, did my BA in jewelry design.

Q: Have you

personally always been a lover and wearer of jewelry?
IB: I absolutely was lucky enough to be sort of influenced by beautiful objects from my grandparents and handed down pieces, when they were still alive and since they passed as well. For me I was never able to wear a piece (just as it was given to me). If I was given a brooch I wanted to string it onto a gritty, chunky chain. I have this real love of dressing up whether it’s in clothes or jewelry. I was always looking at different ways in which you could take something so traditional and turn it into something new.

I also was very influenced by my dad. He’s got a big passion for antique silver. It’s that appreciation for something that can last so many generations [from] an era when things were less disposable than they are now.

Q: Is that why you like jewelry, because of its permanent nature?
IB: I think that’s also why I chose jewelry over fashion. There’s something about something that’s made out of molten metal. It will last ages, it will last years. If you look even back to Pompeii these are these beautiful brass coins and beautiful jewelry that survived; knowing it (jewelry) will still exist. It won’t be easily destroyed.

Q: Who are the jewelry designers you admire?
IB: I am a big fan of Shaun Leane. I love his work. Kara Ross, I love her collection, love her use of the big gemstones, and also Alexis Bittar. He’s been really, really clever with his use of gemstones but there’s still an element of fashion jewelry about him because of the scale and because of his use of resin and color. He’s got some work … in London. I love checking him out and seeing his latest work.

[caption id="attachment_2289" align="alignright" width="377"]
One of Belfield's rings[/caption]

Q: What materials you are working in now?
IB: I love working in palladium. I also work a lot in 22-karat gold because it’s got a lovely softness and I much prefer the color, (plus) silver, rose gold and then I’ve done some sort of big sculptural fashion pieces, one of which I am going to bring to the (Couture) show. It’s made in bronze and copper chain, 22-karat gold but the vast majority is all hand-sculpted bronze. It’s going to be half the weight of my entire luggage.

I am also working in precious stones as well--black diamonds and smoky quartz. I love the smoky kind of brown, gold-colored tones. They set off my jewelry well. They also retain that rich, organic, nuggety look.

Q: Last year was your first trip to Las Vegas. What did you think?
IB: It’s wild. It certainly left an impression. It’s like being transported to another planet because you are surrounded by desert you feel like you are in this fantasy-land bubble and you just have to immerse yourself and just go with it and embrace it.

Q: What will be new from you at the Couture show this year?
IB: It’s still going to be what I call the English Rock Garden in Vegas. It's still going to have the organic look but with more use of gemstones, like the smoky quartz and the black diamonds. It’s going to be (more gemstone intense).

I guess that’s something I learned from last year. The press really took to the jewelry because it’s so photogenic and it’s so bold. Buyers loved it also, but they wanted to see something like that but perhaps a little finer for their market. It’s still going to have the same style but with the introduction of more precious stones and slightly finer.

Q: By slightly finer do you more delicate or incorporating more precious materials?
IB: More delicate but also with the introduction of more gemstones. It’s still going be rock-esque but more delicate bracelets with sort of finer nuggets and drop earrings and maybe a few … chain headpieces as well.

Q: What will be the retail price points at this year’s show?
IB: My main line will be the same, retail starts at around $150 up to around $3,000. The fine collection will be the next tier above that, $300 entry point up to around $5,000. I don’t want to lose my customers, even though I know it’s important to find a new audience as well. I don’t know want to alienate them.

[caption id="attachment_2288" align="aligncenter" width="345"]
These earrings are among the new pieces Belfield will bring to Couture this year.[/caption]

Q: How many doors are in you in the United States right now?
IB: I’ve got two main stockers, Flat 128 in New York. The other stockist is Reinhold Jewelers in Puerto Rico.

Q: Do you have a goal for the show?
IB: Definitely. I really feel like last year, it was the introduction. I feel like it’s so important to show your brand for a second year. It shows you’re serious, you’re not going anywhere. For me it’s meeting with my existing stockists and hopefully following up on all the amazing contacts I made last year. I have my wish list, I have stockists in my mind I would love to work with.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Bulgari’s expanded factory in Valenza, Italy
MajorsApr 23, 2025
Bulgari Doubles Size of Jewelry Factory in Italy

Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.

Jason McNary accepting FGI Fine Jewelry Rising Star award for Paola Sasplugas
Events & AwardsApr 23, 2025
PDPaola Creative Director Wins FGI’s ‘Rising Star’ Award

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

1999 Cosmograph Daytona, Ref.16516
AuctionsApr 23, 2025
Rare Custom Rolex Daytona Heads to Auction

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

gia1d100 btyb.jpg
Brought to you by
Protect Your Customers and Your Business

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

Carmelo Anthony and Jaylen Brown David Yurman campaign
MajorsApr 23, 2025
David Yurman’s New Campaign Stars Carmelo Anthony, Jaylen Brown

The basketball stars wear men’s jewelry from the “Curb Chain” collection.

Weekly QuizApr 18, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Woman wearing Zales jewelry
MajorsApr 22, 2025
Zales’ Rebrand Takes Playful Approach to Fine Jewelry

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

JAR Apricot Blossom bracelet
AuctionsApr 22, 2025
Christie’s to Auction JAR Jewelry Collection

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

gia-topimage 0325.jpg
Brought to you by
A Brilliant Future Is Here

Get online education from GIA experts.

National Jeweler columnist Lilian Raji
ColumnistsApr 22, 2025
The PR Adviser: Building Buzz Through Word of Mouth

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

Avi Levy
GradingApr 22, 2025
Avi Levy Is GCAL By Sarine’s New Chief Growth Officer

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

Scottsdale Fine Jewelers store exterior
IndependentsApr 22, 2025
Brinker’s Jewelers Acquires Fellow Independent

The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.

Cartier Exhibition Installation at Victoria & Albert Museum
Events & AwardsApr 21, 2025
An Exhibition Exploring the History of Cartier Is Now on Display

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Bill and Birdie Levine of Van Cott Jewelers
IndependentsApr 21, 2025
New York Jeweler to Close After 111 Years

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

IJO Director Samantha Larson
IndependentsApr 21, 2025
IJO Names New Director of Vendor Relations, Merchandise Strategy

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.

Events & AwardsApr 21, 2025
Jewelers of Louisiana, Mississippi Jewelers Association to Co-Host Convention

The two organizations will hold the educational event together this fall in Mississippi.

Daymond John
Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las Vegas

The entrepreneur and “Shark Tank” star will share his top tips for success.

Dukachi Easter Bread Pendant
CollectionsApr 18, 2025
Piece of the Week: Dukachi’s ‘Easter Bread’ Pendant

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

Bremer Jewelry
IndependentsApr 18, 2025
Bremer Jewelry to Reveal Renovated Store

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

Tiffany & Co. Strong Like Mom campaign
MajorsApr 18, 2025
Tiffany & Co. Employees Star in Mother’s Day Campaign

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.

Athena Calderone x John Hardy Collection
CollectionsApr 17, 2025
John Hardy, Athena Calderone Partner on Art Deco Decor-Inspired Collection

Interior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.

Movado Connect 2.0 watches
FinancialsApr 17, 2025
Movado Group to Increase Prices to Offset Tariffs Impact

During a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.

Natural Diamond Council Diamond Learning Center Graphic
Lab-GrownApr 17, 2025
NDC Launches Its Diamond Learning Center

The free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.

Jewelers of America logo
Policies & IssuesApr 17, 2025
Jewelers of America Requests Tariffs Testimonials from Members

The feedback will be used to prepare other jewelers for the challenges ahead, the organization said.

Technology Therapy Group logo
TechnologyApr 17, 2025
Technology Therapy Group Expands AI Training for Jewelry Retailers

The online sessions are designed to teach jewelers to use AI tools like ChatGPT and Claude to grow their business.

Catbird Chicago
IndependentsApr 16, 2025
Catbird Expands to Chicago

The opening marks the jewelry retailer’s first location in the Midwest.

Foundrae United in Love Campaign
CollectionsApr 16, 2025
Foundrae’s First Commitment Jewelry Collection Unites Through Love

The “United in Love” collection offers tangible mementos of hearts entwined with traditional and non-traditional commitment heirlooms.

Robert and Rose-Marie Goodman outside Robert Goodman Jewelers
IndependentsApr 16, 2025
Indiana Jeweler to Host Black Jewelry Designer Pop-Up

Robert Goodman Jewelers will hold a “Black Jewelry Designers and Makers” event on April 27.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy