CollectionsApr 06, 2026
Fope’s New Jewelry Debuts Are Golden“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.
SourcingFeb 19, 2016
Signet’s Plan for Tracing its Diamond Sourcing
The world’s largest retailer of diamond jewelry has launched an ambitious initiative that, over time, aims to assure that the millions of diamonds it buys every year come from identified sources.
Signet’s David Bouffard (left) and Erik Jens, global head of diamond and jewelry clients for ABN Amro bank, at the press conference held Tuesday afternoon announcing Signet’s new sourcing protocol for diamonds. (Photo credit: David Stewart Brown)
New York--Signet Jewelers Ltd. has launched an ambitious initiative that, over time, aims to assure that the millions of diamonds it buys every year come from identified sources.
Announced at press conference held Tuesday at Jewelers of America’s headquarters in New York, the Signet Responsible Sourcing Protocol for Diamonds builds on existing diamond industry standards including the Kimberley Process, the U.N. Guiding Principles on Business and Human Rights, and the OECD’s Due Diligence Guidance for Responsible Supply Chains to have the retailer’s diamond suppliers map their supply chains more thoroughly than ever.
It’s an initiative that, at its root, addresses the U.S. government’s desire to ensure that consumer goods sold here aren’t tied to human rights abuses, the banking sector’s concerns with transparency in the diamond industry and the younger generations’ desire to know the origin of the products they buy.
“Today’s millennial expectations are very high,” David Bouffard, Signet’s vice president of corporate affairs, said in opening the press conference. “They want to know where the products came from, they want to know who’s made them, they want to understand the journey that the product’s taken as they make a considered purchase like a diamond engagement ring or any piece of diamond jewelry.”
In the protocol’s first year, 2016, the retailer is asking its diamond suppliers to work toward compliance by demonstrating that they are examining their supply chain and determining what proportion of their supply comes from “responsible sources,” Bouffard said.
Signet also expects all its diamond suppliers to join the Responsible Jewellery Council “at the earliest opportunity.”
This initial due diligence will, in turn, tell Signet what percentage of its diamond supply currently is traceable back to the industry’s known diamond producers, De Beers, Alrosa, Rio Tinto and Dominion Diamond, providing it a baseline from which it can map its progress.
By September of this year, Signet expects its suppliers to start classifying all the diamonds they provide to the retailer into one of four categories.
1) Single stone tracking. Individual diamonds supplied by or sourced from “identified and verified” diamond producers such as De Beers, Alrosa, Rio Tinto or Dominion, which mines diamonds in Canada.
2) Parcel tracking. Parcels of diamonds from sources such as those listed above that were not individually tracked but verified to have derived from these producers.
3) Mixed sources. This category allows for the mixing of diamonds deriving from a number
of different sources, with some percentage of the diamonds deriving from identified and verified sources. This category would include melee.
4) Other identified and verified sources. This category applies to diamonds that derive from a producer country or particular mine, originally sourced from companies other than De Beers, Alrosa, Rio Tinto or Dominion. This category includes diamonds mined by artisans.
In 2017, the second year of the protocol, supply chain audits likely will begin.
Bouffard said during the press conference that because Signet is conscious of potential “audit fatigue” among suppliers, it harmonized its audits with those already required by the RJC and De Beers’s Best Practice Principles, or BPP, so they all can be done at the same time.
Tuesday’s announcement raised a number of questions about the implementation of such a system; chief among them were the feasibility of sources reliably reporting the origin of their diamonds and the potential impact the protocol could have on smaller suppliers, particularly in a market where the midstream players already are struggling to remain profitable.
The one manufacturer present at the press conference, Michael Steinmetz of Leo Schachter Diamonds, said while he doesn’t dispute that the fact that there are going to be extra costs involved in implementing the protocol, they haven’t turned out to be significant for his company, although he added that he “can’t speak for those small manufacturers who can’t tell you where their goods are from.”
The speakers at Tuesday’s press conference also reiterated several times that the protocol is a work in progress.
“We don’t pretend that this is the perfect approach,” said John Hall, who worked as a consultant for Signet on the project. “We know it can be improved.”
This is the third sourcing protocol established by Signet.
The other two--for gold and for the “three Ts,” tin, tantalum and tungsten--were established after the federal government passed the Dodd Frank Act and its so-called conflict minerals provision in 2010.
The provision required that all publicly traded companies essentially map their gold supply chains and report to the Securities and Exchange Commission if any of the minerals they use originated in the Democratic Republic of the Congo or one of nine neighboring countries.
Bouffard said Signet did not lose a single supplier in implementing its sourcing protocol for gold.
When asked if he expects the same for diamonds, he said, “We intend to do everything we can (to keep them all) but we’ve got to understand the supply chain better.”
Signet’s entire Responsible Sourcing Protocol for Diamonds is available on SignetJewelers.com. The retailer said all companies involved in the diamond industry are free to adopt the protocol and apply it to their supply chains.
4) Other identified and verified sources. This category applies to diamonds that derive from a producer country or particular mine, originally sourced from companies other than De Beers, Alrosa, Rio Tinto or Dominion. This category includes diamonds mined by artisans.
In 2017, the second year of the protocol, supply chain audits likely will begin.
Bouffard said during the press conference that because Signet is conscious of potential “audit fatigue” among suppliers, it harmonized its audits with those already required by the RJC and De Beers’s Best Practice Principles, or BPP, so they all can be done at the same time.
Tuesday’s announcement raised a number of questions about the implementation of such a system; chief among them were the feasibility of sources reliably reporting the origin of their diamonds and the potential impact the protocol could have on smaller suppliers, particularly in a market where the midstream players already are struggling to remain profitable.
The one manufacturer present at the press conference, Michael Steinmetz of Leo Schachter Diamonds, said while he doesn’t dispute that the fact that there are going to be extra costs involved in implementing the protocol, they haven’t turned out to be significant for his company, although he added that he “can’t speak for those small manufacturers who can’t tell you where their goods are from.”
The speakers at Tuesday’s press conference also reiterated several times that the protocol is a work in progress.
“We don’t pretend that this is the perfect approach,” said John Hall, who worked as a consultant for Signet on the project. “We know it can be improved.”
This is the third sourcing protocol established by Signet.
The other two--for gold and for the “three Ts,” tin, tantalum and tungsten--were established after the federal government passed the Dodd Frank Act and its so-called conflict minerals provision in 2010.
The provision required that all publicly traded companies essentially map their gold supply chains and report to the Securities and Exchange Commission if any of the minerals they use originated in the Democratic Republic of the Congo or one of nine neighboring countries.
Bouffard said Signet did not lose a single supplier in implementing its sourcing protocol for gold.
When asked if he expects the same for diamonds, he said, “We intend to do everything we can (to keep them all) but we’ve got to understand the supply chain better.”
Signet’s entire Responsible Sourcing Protocol for Diamonds is available on SignetJewelers.com. The retailer said all companies involved in the diamond industry are free to adopt the protocol and apply it to their supply chains.
More on Sourcing
The Latest
MajorsApr 06, 2026
Kecia Caffie, Corinne Bentzen No Longer With Signet JewelersSignet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.
CollectionsApr 06, 2026
Historian Tanzy Ward Pens Book on Black Victorians’ JewelryThe antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
CollectionsApr 03, 2026
Taylor Swift’s ‘Elizabeth Taylor’ Video Puts Jewelry Front and CenterIconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.
Weekly QuizApr 02, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsApr 03, 2026
Saks Global Says It Will Emerge From Bankruptcy This SummerThe luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.
Events & AwardsApr 03, 2026
JCK Luxury, NouvelleBox Partner on New Designer BallroomThe NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
CollectionsApr 03, 2026
Buddha Mama Brings Its ‘Moon’ Locket To DallasThe one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.
MajorsApr 02, 2026
Pandora Opens New Canadian Distribution Center Amid Tariff ConcernsThe new facility was also designed to better serve its growing customer base in Canada.
TrendsApr 02, 2026
Michelle Yeoh Fronts New Mikimoto Campaign The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.
GradingApr 02, 2026
GIA Debuts New Campus in TaiwanIt is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.
MajorsApr 02, 2026
DCA Launches ‘Second Spark’ Workforce InitiativeThe initiative connects veterans and parents returning to the workforce with careers in jewelry retail.
MajorsApr 02, 2026
Hoover & Strong Names New National Sales RepresentativeThe wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.
MajorsApr 01, 2026
Foundrae Sues Pandora for Allegedly Copying Its Medallion DesignsFoundrae also accused the jewelry giant of copying its mood board style of marketing.
AuctionsApr 01, 2026
John Jacob Astor IV’s Titanic Pocket Watch Heads to AuctionA Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.
SurveysApr 01, 2026
Consumers’ Outlook Improves Again in MarchThe Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.
IndependentsApr 01, 2026
Zachary’s Jewelers’ Constance Polamalu to Release Children’s BookThe retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.
Events & AwardsApr 01, 2026
AGA Opens 2026 Gemological Scholarship, Research Grant ApplicationsApplications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.
ColumnistsMar 31, 2026
Q1 Clues That Reveal Where Your Jewelry Store’s Sales Are Heading These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.
CollectionsMar 31, 2026
Mejuri Adds Silver to ‘Puzzle’ CollectionMejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.
CollectionsMar 31, 2026
Buddha Mama, Ashley Longshore to Host Pop-Up in DallasThe Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.
SourcingMar 31, 2026
GIA VP Jillian Wolk to Take Over at Tracr Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.
EditorsMar 30, 2026
Tom Moses Looks Back on His Decades at GIA Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.
TrendsMar 30, 2026
Oscar Heyman Debuts First Spring CatalogThe new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.
SourcingMar 30, 2026
Rio Tinto Hauls Last Load from DiavikProduction has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.
MajorsMar 30, 2026
Tanishq Opens First New England LocationThe store opening marks the 10th United States location for the India-based jewelry retailer.
