MajorsJul 08, 2026
Kendra Scott Joins ‘Shark Tank’ As Permanent Investor The founder of the billion-dollar jewelry and lifestyle brand will debut as a full-time “Shark” on the upcoming season of the show.
EditorsApr 17, 2014
The new mobile experience
We know that consumers are using their mobile devices to shop at levels never seen before. Whether it’s on a tablet or smartphone, they’re using mobile to shop, review peer feedback and opinions on products and services, and get social about their experiences and interactions with brands.
With the space growing at such an increasing rate, it’s no longer an added bonus to allow your consumers to buy from you in that space--it’s a necessity.
According to IBM’s Digital Analytics Benchmark findings, mobile shopping accounted for nearly 35 percent of all online traffic during the 2013 holiday period, while mobile sales also were strong, reaching 17 percent of all online sales and increasing a total of 46 percent year-over-year.
One New York-based e-commerce startup, Chloe + Isabel, is finding a way to capitalize on this trend as well as provide extra value, launching a new mobile shopping experience that is meant to mimic a trunk show.
It creates “a virtual party that echoes the social interactions of an in-person event,” the company said, allowing merchants that sell through the site to connect with shoppers across the country at the same time.
The sellers can select the jewelry that they want to present during the trunk show on their mobile devices and then select the start time.
When the event goes live, customers can sign on through their phones or tablets to shop. The platform also allows users to chat with each other, share wish lists, purchase jewelry and invite friends to join through email, Facebook, Pinterest and Twitter, increasing the reach of the event.
“When developing the tools for the mobile event experience, it was important to look at what makes in-person parties successful. This experience mimics those interactions while updating the event model to reflect the digital savvy Millennial,” Chloe + Isabel CEO and Founder Chantel Waterbury said.
But why use the website instead of creating an application, or app, to initially host the sales?
Waterbury recently told TechCrunch that the site’s sellers wanted an HTML platform instead of an app because it would load more quickly, be easier to share through social media and not take up space on their smartphones, though the company noted that it soon will launch an app as well.
I think this is a great idea, and I was struck by not only how innovative it was, but also how a model like this can be adapted to other businesses.
It serves as a great example of how to fit in the space and provide not only a place for them to add products to their cart and check out, but to extend your customer service
and interaction in one more area. Here’s where you can set yourself apart from your competition and engage with your clients.
This topic of mobile shopping comes up a lot these days, and for good reason. It’s time to take a look at how you’re doing business in the space.
Do you have an e-commerce presence? If you do, are you finding extra ways to engage your users and be a part of the social web that exists today? Check out your competition, as well as retail giants in other consumer categories for ideas. If your shoppers are finding new ways to engage, you should be as well.
This topic of mobile shopping comes up a lot these days, and for good reason. It’s time to take a look at how you’re doing business in the space.
Do you have an e-commerce presence? If you do, are you finding extra ways to engage your users and be a part of the social web that exists today? Check out your competition, as well as retail giants in other consumer categories for ideas. If your shoppers are finding new ways to engage, you should be as well.
More on Editors
The Latest
SurveysJul 08, 2026
Signet Jewelers Falls 5 Spots on NRF’s ‘Top 100’ Retailers ListPlus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.
CrimeJul 08, 2026
Here’s What Thieves Stole From the Lalique Museum René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
MajorsJul 08, 2026
Richline Group Promotes 2 ExecsArien Gessner and Moss Makhoulian have been elevated into newly created roles.
Weekly QuizJul 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsJul 07, 2026
Peter Smith: Diamond Branding and the Origin ParadoxA podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.
Events & AwardsJul 07, 2026
JA Announces 2026 Impact Initiative RecipientsThe association selected eight recipients for the funding program, which is in its second year.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
TrendsJul 07, 2026
Amanda’s Style File: Ruby, White and Blue Whether celebrating America’s 250th birthday or the USA’s World Cup run, July birthstone jewelry can double as a patriotic accessory.
CrimeJul 07, 2026
Thieves Steal Millions in Jewels From France’s Musée LaliqueAround 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.
CollectionsJul 07, 2026
Robinson Pelham Is Partying Like It’s 1996The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.
SourcingJul 06, 2026
Gemfields CEO Sean Gilbertson Steps DownAfter eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.
IndependentsJul 06, 2026
Bachendorf’s To Open Fifth Store In DallasThe new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.
MajorsJul 06, 2026
Graff Names BTS Star Jung Kook as New AmbassadorThe pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.
CollectionsJul 06, 2026
Pandora’s New Baroque Pearl Collection Is a Whimsical ‘Wonder’One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.
SourcingJul 02, 2026
London Diamond Bourse Elects First Female PresidentCharlotte Rose said her election is “a sign that this is an industry capable of change.”
Supplier BulletinJul 02, 2026
Elevating Retail Showcases with Today's Necklace & Bracelet TrendsSponsored by Rio Grande Jewelry Supply
TrendsJul 02, 2026
Oscar Heyman’s Flag Brooch Celebrates AmericaThe American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.
IndependentsJul 02, 2026
D. Geller & Son Partners with KSU Art Students on Store MuralThe artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.
Events & AwardsJul 02, 2026
Stratus Estate Buyers Offers Jewelers Turnkey Buying EventsIts team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.
SurveysJul 01, 2026
Consumer Confidence Ticks Up in JuneFalling oil prices were a factor in the slight month-over-month improvement.
CollectionsJul 01, 2026
Rio Grande Launches First Finished Bridal CollectionThe new offering comprises more than 120 bridal and engagement ring styles with natural and lab-grown diamonds.
WatchesJul 01, 2026
Rolex Unveils Clock at Rockefeller CenterThe clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.
IndependentsJul 01, 2026
Kristen Cannon of Valobra Master Jewelers Dies at 49The public relations professional is remembered for her benevolent generosity and unwavering commitment to those around her.
WatchesJun 30, 2026
Pokémon Fans Will Want to Catch This New G-Shock WatchThe new watch commemorates Pokémon’s 30th anniversary.
MajorsJun 30, 2026
Saks Global Emerges From Bankruptcy With New NameThe luxury retailer is now called Exemplar Luxury Group.
CollectionsJun 30, 2026
Jade Ruzzo’s New Collection Embodies the Art of Being a LadyThe “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.
