The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.
GIA Will Start Using Artificial Intelligence for Diamond Clarity Grading
The system is currently being tested in New York and Carlsbad, with an industry-wide rollout expected next year.

New York—The Gemological Institute of America is boldly going where it has never gone before—into the realm of automated clarity grading for diamonds.
GIA announced last week that it is partnering with IBM to develop an artificial intelligence system for diamond clarity grading.
The lab is currently testing the system internally at its New York and Carlsbad, California facilities on stones that are 4 carats and under, with plans to expand it and start sending out stones that were clarity-graded using AI in 2021.
Pritesh Patel, GIA’s senior vice president and chief operating officer, said AI clarity grading works by feeding data sets—GIA has thousands of stones in its reference collection that are used as standards for the 4Cs—into the program, which then is used to train algorithms on how to grade diamonds for clarity.
It, essentially, learns how to look for certain types of inclusions, feathers, crystals, needles, etc., and what clarity grade those inclusions, or combinations of inclusions, equate to in a diamond.
Once the training is complete, the AI program will continue to follow that training, and GIA can feed it more data over a period of time so the system’s intelligence will continue to grow.
GIA Executive Vice President and Chief Laboratory and Research Officer Tom Moses said at this point, the AI clarity grading is still in the development stage, so the lab has its human graders checking its work.
In the future, though, the system will function on its own most of the time, with a goal of making grading faster, accurate and consistent, and expanding the technology to more diamond shapes, sizes and qualities.
“Ultimately, we believe in the vast majority of cases [human involvement] will not be necessary,” Moses said, though he notes there still will be “a set of eyes” on larger, more important diamonds.
Automated grading is not new for GIA.
Moses said it’s been part of GIA since the beginning, as lab founder Robert Shipley Sr.’s son, Robert Jr., helped the lab develop an instrument to support visual color grading in the 1940s.
Clarity grading, in fact, is the final one of the four Cs for which GIA is introducing an automated process; in an interview with JCKonline.com, Moses described it as “the last frontier” of automated diamond grading because of its complexities.
While grading clean stones, like VVS or VS diamonds, is fairly simple, clarity grading gets more complicated
The system has to be able to identify multiple different inclusions and determine how much of an impact they have on the diamond’s grade.
He said so far, GIA is testing AI clarity grading on natural diamonds only but likely will use it for lab-grown diamonds as well.
As with any technology designed to do a job once performed by a human being, AI clarity grading brings with it the question of job cuts.
Moses said while the lab did have to lay off “some staff” due to COVID-19—GIA declined to release specific figures—overall, it’s not looking to use AI to reduce the number of trained people it has.
Instead, GIA wants to handle and process more diamonds, he said, and use technology to free up human capital to work on projects that are more intricate and involved, like treatment identification and lab-grown diamond research.
“How can we use some of this talent that’s unique to GIA to be more creative, to add more value?” Moses said. “What can we do to help increase consumer confidence?”
Patel called the lab’s trained staff a “critical part of the assets GIA has,” and said staff worldwide see the AI clarity grading system as a valuable tool.
He also noted the lab could start using IBM’s AI technology for future projects, including the connecting of physical assets to digital information.
“Innovation is going to continue to happen, and it’s going to accelerate at a much faster pace,” Patel said. “GIA is going to play a significant role in that innovation, in the grading space and around it.”
The Latest

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

The updated catalog has a newly dedicated section for gift wrapping.


Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

This is what the nine recipients plan to do with the funds.

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.

Sponsored by A Diamond Is Forever























