The California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
GIA Will Start Using Artificial Intelligence for Diamond Clarity Grading
The system is currently being tested in New York and Carlsbad, with an industry-wide rollout expected next year.

New York—The Gemological Institute of America is boldly going where it has never gone before—into the realm of automated clarity grading for diamonds.
GIA announced last week that it is partnering with IBM to develop an artificial intelligence system for diamond clarity grading.
The lab is currently testing the system internally at its New York and Carlsbad, California facilities on stones that are 4 carats and under, with plans to expand it and start sending out stones that were clarity-graded using AI in 2021.
Pritesh Patel, GIA’s senior vice president and chief operating officer, said AI clarity grading works by feeding data sets—GIA has thousands of stones in its reference collection that are used as standards for the 4Cs—into the program, which then is used to train algorithms on how to grade diamonds for clarity.
It, essentially, learns how to look for certain types of inclusions, feathers, crystals, needles, etc., and what clarity grade those inclusions, or combinations of inclusions, equate to in a diamond.
Once the training is complete, the AI program will continue to follow that training, and GIA can feed it more data over a period of time so the system’s intelligence will continue to grow.
GIA Executive Vice President and Chief Laboratory and Research Officer Tom Moses said at this point, the AI clarity grading is still in the development stage, so the lab has its human graders checking its work.
In the future, though, the system will function on its own most of the time, with a goal of making grading faster, accurate and consistent, and expanding the technology to more diamond shapes, sizes and qualities.
“Ultimately, we believe in the vast majority of cases [human involvement] will not be necessary,” Moses said, though he notes there still will be “a set of eyes” on larger, more important diamonds.
Automated grading is not new for GIA.
Moses said it’s been part of GIA since the beginning, as lab founder Robert Shipley Sr.’s son, Robert Jr., helped the lab develop an instrument to support visual color grading in the 1940s.
Clarity grading, in fact, is the final one of the four Cs for which GIA is introducing an automated process; in an interview with JCKonline.com, Moses described it as “the last frontier” of automated diamond grading because of its complexities.
While grading clean stones, like VVS or VS diamonds, is fairly simple, clarity grading gets more complicated
The system has to be able to identify multiple different inclusions and determine how much of an impact they have on the diamond’s grade.
He said so far, GIA is testing AI clarity grading on natural diamonds only but likely will use it for lab-grown diamonds as well.
As with any technology designed to do a job once performed by a human being, AI clarity grading brings with it the question of job cuts.
Moses said while the lab did have to lay off “some staff” due to COVID-19—GIA declined to release specific figures—overall, it’s not looking to use AI to reduce the number of trained people it has.
Instead, GIA wants to handle and process more diamonds, he said, and use technology to free up human capital to work on projects that are more intricate and involved, like treatment identification and lab-grown diamond research.
“How can we use some of this talent that’s unique to GIA to be more creative, to add more value?” Moses said. “What can we do to help increase consumer confidence?”
Patel called the lab’s trained staff a “critical part of the assets GIA has,” and said staff worldwide see the AI clarity grading system as a valuable tool.
He also noted the lab could start using IBM’s AI technology for future projects, including the connecting of physical assets to digital information.
“Innovation is going to continue to happen, and it’s going to accelerate at a much faster pace,” Patel said. “GIA is going to play a significant role in that innovation, in the grading space and around it.”
The Latest

A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.

The deadline to apply is Nov. 13.

Submit your pieces for a chance to win in this year's competition.

The auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.


Zaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.

Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.

The “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.

Nelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.

Cat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.

Arnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.

The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.

The stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.

Engagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.

Former Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.

The veteran luxury packaging executive was appointed to help the company grow its North American business.

Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).

“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.

The “Worn Well” collection is Catbird's take on classic men's jewelry.

This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.

The former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.

The employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.

The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.

General License 104B supersedes General License 104A, which was set to expire on Sept. 1.

The package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.






















