SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF SaysNRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.
EditorsMar 27, 2014
Is your website living in the 90s?
Business Insider posted a slideshow online earlier this month that showed the websites of major companies in 1990s as compared with their domains today.
The differences were staggering, to say the least.
The 90s versions of the websites--which include McDonald’s, Home Depot and Coca Cola--are primitive, usually single-page sites with one image, blocks of text and little information.
But the simplicity of these websites was appropriate at that time, which was more or less the dawn of the World Wide Web. Like Business Insider noted, the sites were built before developers and the general public knew what a website was supposed to look like, and before developers even had the technology to create the sites we have come to expect today.
The up-to-date page for each company is significantly better, primarily in terms of content and imagery. They have sharp, interesting pictures, attention-grabbing text and an overall pleasing layout. Check out the slideshow to see the differences.
While many of these companies and other brands have updated their websites with the changing times, others have not. And that’s bad.
Websites that aren’t modern--meaning they don’t offer interaction, don’t feature photos and have no new content--will likely keep many Internet users away.
Say you visit a news outlet’s website. If you return day after day to the same old stories and no new updates, you’ll eventually stop visiting, simply because it has nothing fresh or exciting to offer.
The same goes for a jeweler’s website. If you fail to upload new product or mention sweepstakes and promotions, you’re giving visitors the message that nothing new or fun is happening with your business so there’s no reason to visit either your website or your store.
Reiterating what I mentioned in my blog on deactivating my Facebook account, business owners need to have an online presence because that’s where today’s consumers are shopping. This blog goes a step further by speaking not just to your store’s presence on social media but on the web as a whole. If your presence is fun, interactive and fresh, it can translates to even better business results.
What can jewelers do to keep their websites fun and fresh? For a few starter ideas, post images of your new inventory and promote it on the homepage.
Running a contest for consumers? They’ll never know unless you advertise it. Are you giving a discount on Mother’s Day jewelry or graduation gifts? Put it front and center.
If you know another jeweler who is particularly savvy online, visit their website.
Editors' Picks
Sponsored by
Observe what they are doing and how they are engaging their audience.
Jennifer Gandia, who co-owns Greenwich Jewelers in downtown Manhattan, said one of the goals for the store’s website is to consistently feature what’s new and fresh.
“From seasons of the year to important shopping holidays, we always like to relate what’s going on in the world outside to the jewelry we have on our site,” she said. “This not only serves as a form of marketing, but it also keeps our clients interested and ensures they return to our site regularly. We also keep our blog updated with fashion, jewelry and designer news as well as behind-the-scenes store features. We like to think of our blog as a news source for our target clientele, and we aim to create content that will keep them coming back.”
Don’t leave your website behind in the 90s. Your customers and the Internet have moved past that time, and your business needs to as well.
Jennifer Gandia, who co-owns Greenwich Jewelers in downtown Manhattan, said one of the goals for the store’s website is to consistently feature what’s new and fresh.
“From seasons of the year to important shopping holidays, we always like to relate what’s going on in the world outside to the jewelry we have on our site,” she said. “This not only serves as a form of marketing, but it also keeps our clients interested and ensures they return to our site regularly. We also keep our blog updated with fashion, jewelry and designer news as well as behind-the-scenes store features. We like to think of our blog as a news source for our target clientele, and we aim to create content that will keep them coming back.”
Don’t leave your website behind in the 90s. Your customers and the Internet have moved past that time, and your business needs to as well.
More on Editors
The Latest
TechnologyApr 24, 2026
TwentyFour’s Digital-Age Locket Is a Virtual VaultThe “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Weekly QuizApr 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5MThe proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1MThe Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.
CollectionsApr 23, 2026
Adam Neeley’s High Jewelry Collection Steps Into Salvador Dalí’s GardenThe “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.
IndependentsApr 23, 2026
Windsor Jewelers Names New Buying DirectorNatalie Feanny has been appointed to the role.
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American JewelryThe pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for AuctionJulien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.
CollectionsApr 22, 2026
British Museum Curator Pens Book on ‘The Tudor Heart’Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.
Events & AwardsApr 22, 2026
Here’s What Sy Kessler Has on Tap for Las Vegas The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch CollectionGabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ ClassThe annual list honors rising professionals on the retail and supply sides of the jewelry industry.
CrimeApr 21, 2026
Customs Nabs 1,500 Pieces of Counterfeit Jewelry Bound for NYCSeized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.
CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop OwnerRodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.
TrendsApr 20, 2026
Beth Bernstein, Sonia Esther Soltani Pen New Jewelry Book“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the RoadThe AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.
MajorsApr 20, 2026
Kendra Scott Names New CFO, Chief Business OfficerThe jewelry retailer plans to open 20 new stores this year and expand into new product categories.
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.
MajorsApr 17, 2026
QVC Group Files for Chapter 11 BankruptcyThe retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your ShoulderThe “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of GoldThe alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.
WatchesApr 16, 2026
Cartier Brings Back the RoadsterThe “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.
