Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
EditorsMar 27, 2014
Is your website living in the 90s?
Business Insider posted a slideshow online earlier this month that showed the websites of major companies in 1990s as compared with their domains today.
The differences were staggering, to say the least.
The 90s versions of the websites--which include McDonald’s, Home Depot and Coca Cola--are primitive, usually single-page sites with one image, blocks of text and little information.
But the simplicity of these websites was appropriate at that time, which was more or less the dawn of the World Wide Web. Like Business Insider noted, the sites were built before developers and the general public knew what a website was supposed to look like, and before developers even had the technology to create the sites we have come to expect today.
The up-to-date page for each company is significantly better, primarily in terms of content and imagery. They have sharp, interesting pictures, attention-grabbing text and an overall pleasing layout. Check out the slideshow to see the differences.
While many of these companies and other brands have updated their websites with the changing times, others have not. And that’s bad.
Websites that aren’t modern--meaning they don’t offer interaction, don’t feature photos and have no new content--will likely keep many Internet users away.
Say you visit a news outlet’s website. If you return day after day to the same old stories and no new updates, you’ll eventually stop visiting, simply because it has nothing fresh or exciting to offer.
The same goes for a jeweler’s website. If you fail to upload new product or mention sweepstakes and promotions, you’re giving visitors the message that nothing new or fun is happening with your business so there’s no reason to visit either your website or your store.
Reiterating what I mentioned in my blog on deactivating my Facebook account, business owners need to have an online presence because that’s where today’s consumers are shopping. This blog goes a step further by speaking not just to your store’s presence on social media but on the web as a whole. If your presence is fun, interactive and fresh, it can translates to even better business results.
What can jewelers do to keep their websites fun and fresh? For a few starter ideas, post images of your new inventory and promote it on the homepage.
Running a contest for consumers? They’ll never know unless you advertise it. Are you giving a discount on Mother’s Day jewelry or graduation gifts? Put it front and center.
If you know another jeweler who is particularly savvy online, visit their website.
Observe what they are doing and how they are engaging their audience.
Jennifer Gandia, who co-owns Greenwich Jewelers in downtown Manhattan, said one of the goals for the store’s website is to consistently feature what’s new and fresh.
“From seasons of the year to important shopping holidays, we always like to relate what’s going on in the world outside to the jewelry we have on our site,” she said. “This not only serves as a form of marketing, but it also keeps our clients interested and ensures they return to our site regularly. We also keep our blog updated with fashion, jewelry and designer news as well as behind-the-scenes store features. We like to think of our blog as a news source for our target clientele, and we aim to create content that will keep them coming back.”
Don’t leave your website behind in the 90s. Your customers and the Internet have moved past that time, and your business needs to as well.
Jennifer Gandia, who co-owns Greenwich Jewelers in downtown Manhattan, said one of the goals for the store’s website is to consistently feature what’s new and fresh.
“From seasons of the year to important shopping holidays, we always like to relate what’s going on in the world outside to the jewelry we have on our site,” she said. “This not only serves as a form of marketing, but it also keeps our clients interested and ensures they return to our site regularly. We also keep our blog updated with fashion, jewelry and designer news as well as behind-the-scenes store features. We like to think of our blog as a news source for our target clientele, and we aim to create content that will keep them coming back.”
Don’t leave your website behind in the 90s. Your customers and the Internet have moved past that time, and your business needs to as well.
More on Editors
The Latest
CollectionsApr 18, 2025
Piece of the Week: Dukachi’s ‘Easter Bread’ PendantThe Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.
IndependentsApr 18, 2025
Bremer Jewelry to Reveal Renovated StoreThe jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.
MajorsApr 18, 2025
Tiffany & Co. Employees Star in Mother’s Day CampaignThe “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.
Weekly QuizApr 18, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsApr 17, 2025
John Hardy, Athena Calderone Partner on Art Deco Decor-Inspired CollectionInterior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.
FinancialsApr 17, 2025
Movado Group to Increase Prices to Offset Tariffs ImpactDuring a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.
Brought to you by
The Heart of the Industry: Giving Bench Jewelers the Recognition They DeserveBench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.
Lab-GrownApr 17, 2025
NDC Launches Its Diamond Learning CenterThe free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.
Policies & IssuesApr 17, 2025
Jewelers of America Requests Tariffs Testimonials from MembersThe feedback will be used to prepare other jewelers for the challenges ahead, the organization said.
TechnologyApr 17, 2025
Technology Therapy Group Expands AI Training for Jewelry RetailersThe online sessions are designed to teach jewelers to use AI tools like ChatGPT and Claude to grow their business.
IndependentsApr 16, 2025
Catbird Expands to ChicagoThe opening marks the jewelry retailer’s first location in the Midwest.
CollectionsApr 16, 2025
Foundrae’s First Commitment Jewelry Collection Unites Through LoveThe “United in Love” collection offers tangible mementos of hearts entwined with traditional and non-traditional commitment heirlooms.
IndependentsApr 16, 2025
Indiana Jeweler to Host Black Jewelry Designer Pop-UpRobert Goodman Jewelers will hold a “Black Jewelry Designers and Makers” event on April 27.
MajorsApr 16, 2025
WJA Announces Board Members, New Chicago Chapter PresidentThe announcements follow a tumultuous start to 2025 for WJA, which saw a wave of resignations following controversial statements about DEI.
AuctionsApr 15, 2025
23-Carat ‘Golconda Blue’ Heads to AuctionThe historic fancy vivid blue diamond set to headline Christie’s Geneva sale next month could sell for up to $50 million.
FinancialsApr 15, 2025
LVMH’s Q1 Sales Slip 2 PercentLVMH CFO Cécile Cabanis also discussed the effects of tariffs so far.
CrimeApr 15, 2025
Jon Hamm Plays a Jewel Thief on Apple TV+The “Mad Men” and “The Morning Show” star steals jewelry, art, and handbags from his wealthy neighbors in “Your Friends & Neighbors.”
SourcingApr 15, 2025
Diamond Club West Coast Names 2025 BoardThe organization has reelected Kalpesh Jhaveri as president.
FinancialsApr 14, 2025
Movado to Restate Years of Financials Due to ‘Misconduct’ in Dubai An investigation found that the former managing director of Movado’s Dubai branch overstated and prematurely recorded sales.
CollectionsApr 14, 2025
Sauer Embraces Emptiness Through ‘Ma’ CollectionThe collection pays tribute to the Japanese philosophy of Ma, studying balance, stillness, and the interplay between presence and absence.
IndependentsApr 14, 2025
Illinois Jeweler Closing After 45 YearsMari Lou’s Fine Jewelry in Orland Park, a suburb of Chicago, is closing its doors.
GradingApr 14, 2025
GIA Expands Overseas Services as Tariffs Kick InGIA’s labs in Dubai and Hong Kong are now accepting larger diamonds in light of the “logistical challenges” presented by the new tariffs.
AuctionsApr 11, 2025
Piece of the Week: A Replica of Princess Grace’s Wedding EarringsThese earrings by Van Cleef & Arpels, featuring the same design as a pair worn by Princess Grace, are up for auction at Woolley & Wallis.
Recorded WebinarsApr 11, 2025
Watch: Top Tips for Saving Time With AITwo experts share how artificial intelligence tools can help retailers run a more efficient business.
SourcingApr 11, 2025
Mikimoto Names New President, CEO for U.S. DivisionKentaro Nishimura, who has been with the pearl company since 1997, has been promoted to president and CEO of Mikimoto America.
WatchesApr 11, 2025
Bulova Documentary Now on Amazon Prime“America Telling Time: 150 Years of Bulova” explores the storied history of the American watchmaker.
