TrendsNov 06, 2026
Pat Pruitt’s DragonFly Earrings Take Flight on Election NightGroundbreaking New Mexico Governor-elect Deb Haaland wore the earrings, our Piece of the Week, when she declared victory on Tuesday.
EditorsFeb 27, 2014
“Going dark” on Facebook
I recently made the decision to deactivate my Facebook account, nearly 10 years after I first signed up and created a profile on the social media platform.
I’ve been very Facebook-oriented since the website’s inception. The service, after all, has always catered to me.
Facebook was founded on February 4, 2004, in Cambridge, Mass. by a group of Harvard University students, most notably Internet entrepreneur Mark Zuckerberg.
In September 2004, I began my freshman year of college at the University of Rhode Island. Facebook at the time was only available to students with an “.edu” email address, so anyone found on the website was presumably young, in college, and looking to connect with others like them.
The networking website has since evolved greatly. It’s open to nearly anyone who wants to sign up for it, has specially designed pages for businesses, musicians and places, and even offers advertising opportunities.
As Facebook changed, so did my personal life and thus my Facebook account.
As of late, I found I wasn’t enjoying what my “friends” were sharing--it was a barrage of wedding ideas, baby pictures, political rants and the like. I was habitually logging on multiple times a day to find out things about people I haven’t physically seen or spoken to in years, it finally dawned on me that Facebook no longer caters to me, personally.
The only problem is with deactivating my personal Facebook account, I’ve lost access to the National Jeweler Facebook page.
Our publication’s Facebook page has grown in the past three years. We went from 4,279 fans in 2011 to 9,614 fans today, close to our goal of 10,000. People like, comment and share jewelry images and National Jeweler stories we post, and interact with other Facebook users and the National Jeweler team.
Thankfully, my fellow editors have been picking up the slack in my recent Facebook absence while I figure out how to regain access to our website’s page without having a personal account (business accounts on Facebook must be linked to personal accounts.)
What I believe I need to do is create a “shell,” or essentially blank, profile that I can just use to link to National Jeweler--a mission for later today. While I may have lost interest in the musings of my “friends” I still want--and need--to be active on the National Jeweler Facebook page. The platform has proved to be conducive in connecting and conversing with our audience, the jewelry industry as a whole and people who just love fine jewelry.
It’s important for business owners,
Editors' Picks
Sponsored by
jewelers included, to do the same, regardless of liking the service or wanting a personal presence.
I think, at least among my peers, I am a rarity in abandoning my personal Facebook page. I see now more than ever more and more of my friends sharing links, images and ideas, many of them wedding related, which translates to an interest in engagement rings and wedding jewelry trends.
For retailers in the jewelry industry, that’s where their target audience, the Millennials, is. They’re getting married and they’re sharing information, and one main place they’re sharing it is on Facebook.
I think, at least among my peers, I am a rarity in abandoning my personal Facebook page. I see now more than ever more and more of my friends sharing links, images and ideas, many of them wedding related, which translates to an interest in engagement rings and wedding jewelry trends.
For retailers in the jewelry industry, that’s where their target audience, the Millennials, is. They’re getting married and they’re sharing information, and one main place they’re sharing it is on Facebook.
More on Editors
The Latest
MajorsNov 06, 2026
SNL’s Colin Jost Finds the Perfect Gift in Kay Jewelers’ Holiday AdJost goes on an epic journey, traversing rough seas and encountering a cyclops, to discover the perfect holiday gift.
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the CounterSponsored by GCAL by Sarine
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This YearFrom shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.
Weekly QuizNov 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New CollaborationThe designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
MajorsNov 05, 2026
Ariana Grande Stars In Swarovski’s Holiday Campaign“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.
GradingNov 05, 2026
GIA to Offer Next-Day Holiday ServicesThe lab will bring back its complimentary next-day service for some reports starting next week.
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia AirportA Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on DesignNew collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition YetThe citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.
MajorsNov 04, 2026
Bergdorf Goodman Names New PresidentLanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for AuctionA replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet GiveawayTo enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 ApplicationsThe grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship WinnersThe winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s GenevaThe rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet WatchesIt is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ CollectionThe jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum AwardsSpectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising OfficerAlexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington StateThe Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.
