This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.
My time in ‘the tents’
Last week I went on my first official business trip, to the gem shows at Tucson and what a trip it was.
My first blog when I started at National Jeweler last fall was about going to see the American Gem Trade Association’s Spectrum award pieces and how it was a great first experience to expose myself to gems.
I still stand by that but, in terms of exposure to colored stones, this trip was incomparable.
I spent a lot of time while I was in Tucson at the AGTA’s GemFair, attending seminars, walking the show floor and taking a look at the booths. Most were offering loose stones, and exhibitors were more than happy to talk to me and answer my questions about their selections. There were also a few finished jewelry collections showcasing and I went to visit some of the brands.
But slowly throughout my three days there, I began venturing further and further outside the convention center, ready to explore the tents. I had no idea what to expect, but I was not disappointed.
Right across the street was the Gem & Jewelry Exchange (GJX) show. There were gems for days. My eyes were glazing over as I looked through booth after booth of gems. I had the opportunity to see pretty much any gem or stone I could think of there, including many I hadn’t seen in person before like Australian boulder opals and tourmaline (quickly becoming one of my favorite gems) in various colors I didn’t yet know about.
On left, an inside shot of the booths under the tent of the GJX show. I also saw this Paraiba tourmaline, pictured right, inside GJX and couldn’t walk away without snapping a photo.
Eventually, I roamed even further down the road, to a few more tents and on to the Pueblo gem show, which was inside a hotel. They had managed to set up some tents in an inner courtyard, while some had set up their wares inside the hotel rooms and left their doors wide open.
I was able get some quartz crystals and aragonite for my own collection there (I knew if I came back to my roommate empty-handed, I’d be in trouble.)
And I actually did get lost inside--someone else I knew that was there at the same time asked me where I was, and I couldn’t give an answer.
It became apparent as I circled the same booths
Crystals, crystals and more crystals … I found these during one of many circles through the show inside the hotel. The right shot is what the Pueblo show looked like in the courtyard of the hotel.
It wasn’t until my last full day in Tucson that I managed to get my hands on a map of all the gem shows in the area, which confirmed my suspicions that I hadn’t even come close to scratching the surface of all that the city had to offer.
Now that I better know what a trip to Tucson includes, I’ll be able to form a solid plan for next year. All in all, though, I think it was a pretty successful trip-- I learned a lot about gemstones, met some wonderful people and had a great time seeing the city and the shows.
I went to this one, another part of the Pueblo show, in search of geodes.
Who else was there this year? I want to hear your experiences and recommendations as well.
Thanks for a great time, Tucson. Until next year...
The Latest

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.


The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Bring a cool tone to your summer jewelry with these white metal pieces.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

The updated catalog has a newly dedicated section for gift wrapping.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.


























