From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
Chopard shines in Diana
I fell in love with the late Princess Diana last Tuesday night--well, fell in love with her love story.
Chopard invited National Jeweler’s Editor-in-Chief Michelle Graff and I to a screening of the new movie Diana at Neuehouse in New York City last Tuesday, an event we nearly missed due to some unforeseen subway train traffic, something New Yorkers are pretty accustomed to.
Fortunately, we made it, which was great for a few reasons: the movie was touching, the Chopard jewelry was spectacular, and the Neuehouse provided us with complimentary wine and popcorn.
The film, which stars Naomi Watts as Diana, focuses on the passionate-yet-strained relationship between the princess and Pakistani heart surgeon Hasnat Khan.
The movie picks up after Diana’s separation from Prince Charles, while she is living in her apartment at Kensington Palace, wrangling with the media inquiries about her marital status and her husband’s affair. She soon meets Dr. Khan, and their relationship commences.
Watts wears gorgeous jewelry from Chopard in the film, expertly paired with the stunning outfits the princess dons for various events. From peacock feather earrings to cocktail rings, the pieces feature large and vibrant gemstones, and plenty of diamonds.
After the screening, we were treated to an in-person viewing of the jewels, also at Neuehouse.
Chopard’s stunning watch, earring and necklace suite from the film
A gold, pearl and diamond Chopard suite
An emerald and diamond Chopard suite
If you’re in the mood for a historical love story check out Diana, if not for the story than at least for the jewelry.
The Latest

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”


The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.























