The peachy hue also marks the program’s 25th anniversary.
CNBC Show Explores the Diamond District
The new “Streets of Dreams with Marcus Lemonis” series shines a spotlight on 47th Street and some familiar industry faces.

New York—New York City’s Diamond District was once again in the spotlight.
This time, 47th Street starred in the premiere episode of CNBC’s new series “Streets of Dreams with Marcus Lemonis” Tuesday night.
The CEO of Camping World and the host of CNBC’s reality show “The Profit” met up with several familiar industry faces as he explored the district and learned more about how diamonds are priced, polished, and purchased.
This street alone is responsible for around $24 billion in sales, Lemonis said, making diamonds the No. 1 export of New York State in terms of dollar value.
Lemonis visited the International Gem Tower to head upstairs to the Diamond Dealers Club of New York and meet with then-president Reuven Kaufman.
Kaufman talked about the changing face of the wholesale business as Indian dealers are welcomed into the once majority Jewish community and how the business is based on trust.
“In this industry, you have to trust the person [you’re buying from],” explained Kaufman.
After haggling, Lemonis left with a $26,000 diamond tennis bracelet to bring back to one of his retail stores.
Lemonis sat down with diamond dealer Fishel Beigel, who has been in the business since the 1970s, as well as third-generation jeweler-to-the-stars Richie Nektalov, also known as Richie Rich, the founders of Shiffon Co., and ALTR Created Diamonds President Amish Shah.
“It is a matter of pride and a great opportunity for ALTR Created Diamonds to showcase the burgeoning lab-grown diamonds market and our place as its pioneer,” Shah said in a press release about the company’s appearance.
Lemonis also met up with Rapaport Group Chairman Martin Rapaport to discuss the history of the price list and the changing industry.
The show will also visit Nashville’s Music Row, Denver’s Green Mile, and other notable streets throughout the series.
The Latest

The 21 pieces up for auction, including Tiffany & Co. jewels and a Cartier watch, garnered more than $430,000 across two sales.

Centered on a sunny heliodor, the “Links” pin was designed by Ukrainian jewelry artist Inesa Kovalova.

Without the ability to instill confidence within the industry and directly to the consumer, a diamond holds very little value.

The wedding band company is also accusing its former customer of removing watermarks from Lashbrook images for its own use.


It provides a timeline for the implementation of new restrictions, but no details.

The organization has elected 12 new additions.

With holiday proposals right around the corner, encourage your customers to go for platinum when making the big purchase.

Sherry Smith breaks down the numbers on jewelry sales in November and reveals the category that “emerged as a standout.”

Additional lots will be offered in the Fine Jewels online sale through Dec. 7.

By mixing creative and practical skills, the new course hopes to fill the industry’s bench jeweler gap.

Several other colored gemstones joined the pieces in the top 10 list.

The retailer is still expecting a strong holiday season with improving demand for natural diamonds.

Peter Damian Arguello, the owner of Peter Damian Fine Jewelry & Antiques, was shot and killed in an apparent robbery last week.

The Indian jewelry giant has opened locations in Houston and Frisco, Texas.

The watch seller’s new index tracks sales data from 14 brands, including Rolex and Patek Philippe.

The industry veteran will step down from both roles in April 2024.

Tanzanite, turquoise, and zircon are all options for December babies, who sometimes “get the birthday shaft,” Amanda Gizzi writes.

The lab-grown diamond brand also collaborated with the website The Future Rocks on a collection launching today.

The company said it is facing a “challenging retail environment” but is prepared for the holiday season.

It’s the hero piece of the newest "Green Jewel" collection, a collaborative offering from the two mines.

The 15.48-carat fancy intense “Pink Supreme” topped Christie’s fall jewelry auction in Asia, while a Patek Philippe led the watch sale.

Chris Cramer, who also spent time at Gen Z intimates brand Parade, will take on the dual role.

The stone headlining the upcoming sale could fetch up to $5 million.

The retail offering lets customers track their diamond’s journey.

The Luele mine is expected to eventually make the country the world’s third-largest diamond producer.

From Thanksgiving through Cyber Monday, 200.4 million consumers shopped online and in stores.