MajorsJan 09, 2026
Kendra Scott Taps Activewear Exec as CEO Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.
SourcingAug 30, 2019
Alrosa Set to Show Its ‘True Colors’ Again
The mining company is putting more than 200 natural colored diamonds up for auction at the Hong Kong jewelry trade show next month.
One of the more than 200 natural colored diamonds in Alrosa’s second “True Colors” auction, which will take place next month during the jewelry trade show in Hong Kong
Moscow—Alrosa will show its “True Colors” again next month in Hong Kong.
The diamond miner is set to host its second annual auction of natural colored diamonds from Sept. 16-20, with the stones available for viewing at the Hong Kong Jewellery & Gem Fair, Asia World Expo, Room 203.
When asked about the political unrest in the region, which had some in the industry calling upon show organizers to postpone, Alrosa said it is “optimistic” about the jewelry trade show.
“It is hard to imagine the major market players would change their plans, though we are prepared to face the challenges [created] by the current situation,” a company spokeswoman told National Jeweler via email. “The show management team has confirmed extra security measures will be taken, so we will continue to carry out our activities as usual.”
Bidding will take place online and last until Sept. 23. Alrosa will announce the results the following day.
This “True Colors” collection consists of more than 200 natural colored diamonds in various shapes, all mined in Russia and mostly graded by the Gemological Institute of America.
Standouts include an 18.07-carat pear-cut intense yellow, a 6.78-carat emerald-cut vivid yellow and a pair of pear-shaped vivid purplish-pink diamonds weighing 0.54 and 0.55 carats.
RELATED CONTENT: In Vegas, Alrosa Announces Its Approach to TraceabilityAccompanying all the stones is an extended digital “passport,” which contains information about where and when it was mined, its characteristics and who cut the diamond. A customized video is also available for any purchasers who want to provide the end consumer with more information, Alrosa said.
This is the second year in a row that Alrosa is auctioning natural colored diamonds in Hong Kong. Its first True Colors auction took place at the Hong Kong jewelry trade show last September.
Alrosa also has a collection of larger natural colored diamonds called “The Spectacle.”
It consists of the 14.83-carat fancy vivid purple-pink “Spirit of the Rose” and the 20.69-carat fancy vivid yellow “Firebird,” as well as a third stone about which the miner has yet to announce details.
Alrosa said it plans to share specifics about when and where these stones will be sold in September.
More on Sourcing
The Latest
SurveysJan 09, 2026
U.S. Holiday Retail Sales Up 4%, Visa, Mastercard SayThe credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.
AuctionsJan 09, 2026
Christie’s Names New Global Managing Director for LuxuryKimberly Miller has been promoted to the role.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
CollectionsJan 09, 2026
Piece of the Week: Lionheart’s ‘Serenity’ Opal CharmThe “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.
Weekly QuizJan 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJan 08, 2026
Pandora’s New ‘Bridgerton’ Jewels Celebrate Bees, Bows, and Blooms“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.
Events & AwardsJan 08, 2026
Ana Khouri To Receive 2026 Gem Award for High Jewelry ExcellenceFounded by jeweler and sculptor Ana Khouri, the brand is “expanding the boundaries of what high jewelry can be.”
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
TrendsJan 08, 2026
Stuller’s Color of the Year Is a Stark Contrast to Pantone’s WhiteThe jewelry manufacturer and supplier is going with a fiery shade it says symbolizes power and transformation.
CollectionsJan 08, 2026
Gracie Abrams To Front New Chanel Jewelry CampaignThe singer-songwriter will make her debut as the French luxury brand’s new ambassador in a campaign for its “Coco Crush” jewelry line.
MajorsJan 08, 2026
Diamond Council of America Names New Board DirectorsThe nonprofit’s new president and CEO, Annie Doresca, also began her role this month.
ColumnistsJan 07, 2026
Peter Smith: Physical Retail—The Beginning or the End?As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.
Events & AwardsJan 07, 2026
Melee Adds 13 New Designers to NYC ShowThe trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.
TrendsJan 07, 2026
Amanda’s Style File: Go for GarnetJanuary’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.
CrimeJan 06, 2026
2 Jewelers Arrested After TraxNYC Diamond District BrawlFootage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.
MajorsJan 06, 2026
Rio Grande Says These Are the Top Personalization Tools for 2026The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.
MajorsJan 06, 2026
Zales Tests Out A New LookThe Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”
MajorsJan 06, 2026
LeachGarner Appoints New Director of SalesLinda Coutu is rejoining the precious metals provider as its director of sales.
TrendsJan 05, 2026
Amanda’s Style File: New Year’s EditionSparkle with festive diamond jewelry as we celebrate the beginning of 2026.
IndependentsJan 05, 2026
Jeweler Ben Nighthorse Campbell Dies at 92The master jeweler, Olympian, former senator, and Korean War veteran founded the brand Nighthorse Jewelry.
TrendsJan 05, 2026
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
MajorsJan 02, 2026
Marc Metrick Out as CEO of Saks Global Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.
Events & AwardsJan 02, 2026
Jan Mohr, Couture’s ‘North Star,’ Dies at 71Mohr had just retired in June after more than two decades as Couture’s retailer liaison.
SourcingJan 02, 2026
IDCA Elects New President, Board of DirectorsShekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.
CollectionsJan 02, 2026
Lalaounis’ 2026 Good Luck Charm Speaks to ResilienceThis year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.
EditorsDec 31, 2025
The Top 5 Stories of 2025Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.
MajorsDec 30, 2025
Becka Johnson Kibby to Lead Edge Retail AcademyAs part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.
