The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
Gemfields Closes NY Sales, Marketing Office
It comes as part of Pallinghurst’s global restructuring of the colored gemstone mining company.
New York--Following its takeover of Gemfields, Pallinghurst has started a global restructuring of the colored gemstone miner designed, it says, to streamline activities and improve operations.
As part of the restructuring, Gemfields is closing its marketing, sales and public relations office for cut and polished gemstones in New York and moving those functions to its headquarters in London.
The move was effective Sept. 1.
Six people’s positions were made redundant a result of the restructure, the company confirmed.
Among those leaving the company is Sally Morrison, who joined Gemfields as marketing director in May 2016. Gemfields said that moving forward there will not be a marketing director for the U.S., with marketing and PR strategy now being managed by the team in London.
“Sally Morrison has been a tremendous asset to the Gemfields team and we are hugely grateful for the contribution she made to the company through her role as Marketing Director, U.S.,” a company spokesperson said.
One person from the U.S. has been offered a role in London, but Gemfields could not provide any further information as the process is ongoing.
They also told National Jeweler that aspects of the New York office will remain open for a limited period to ensure a smooth handover and continuity of services for clients while the transition to London is completed.
Beyond that, the wider Gemfields Group will retain its physical office in New York, where the Fabergé functions will remain.
When asked if any other offices would be closed or new offices opened as a result of the restructuring, the company declined to comment.
The move comes not long after the news that CEO Ian Harebottle, CFO Janet Boyce and a number of other senior executives had resigned following the company’s acquisition and delisting from the London Stock Exchange.
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