London-based investment firm Pemberton Asset Management acquired the auction house for an undisclosed amount.
Royal Asscher Launches Loose Diamond Program
It gives independent jewelers the opportunity to buy loose Royal Asscher Brilliant Cut and Royal Asscher Cut stones.

Las Vegas--At the JCK Las Vegas show, Royal Asscher diamonds and Treliss Worldwide launched a new loose diamond program for independent retailers.
This is the first time the renowned diamond company has offered loose stones to independent retailers.
The program currently includes the Royal Asscher Cut and the Royal Asscher Brilliant Cut, but will continue to expand, sixth generation diamantaire Lita Asscher told National Jeweler. They will add the Royal Asscher Cushion to it soon.
Retailers can buy in with a minimum of six stones and can choose what those are; diamonds start at 0.75 carats and go up from there.
She added that the buy-in includes a display and the Royal Asscher authenticity certificate.
Asscher said the decision to launch the program came after exceptional sales of the company’s patented cuts.
Retailers also were telling the company that though they loved Royal Asscher’s diamonds, they already had a lot of mountings. And, since so many customers come in wanting to design their own rings, jewelers wanted the option to buy more loose diamonds instead of already mounted stones.
“Research tells us that there is a surge of interest in patented diamond cuts, combined with an upward trend towards branded jewelry purchases, to fill the desires of customers in search of quality and special factor,” Lita Asscher said.
The partnership between Royal Asscher and Treliss Worldwide started in early 2015, allowing the former to streamline sourcing, merchandising, distribution and marketing.
At the show, Royal Asscher also launched its DNA collection, which includes a nod to all of the royal jewels it has played a role in creating by referencing in each piece details that can be found in crowns and tiaras.
The line ranges in price from $975 to $22,500 at retail.
The Latest

The workshop will give attendees the chance to try out and ask questions about three different diamond verification instruments.

The footage shows two of the jewelry heist suspects descending from the second floor of the museum and then escaping via scooter.

As the holiday season quickly approaches, consider stocking one category that sometimes gets overlooked: earrings.

Founder and designer Rosanna Fiedler looked to a vintage Cartier clutch when designing the sunlight-inspired drop earrings.


The luxury conglomerates faced a challenging Q3 amid geopolitical and economic tensions.

The book details the journey of watches as symbols of hard-earned success in hip-hop for artists like 2Pac, Jay-Z, and more.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Alexis Vourvoulis, who most recently worked at Tiffany & Co., brings more than two decades of jewelry experience to her new role.

The superstar’s August engagement put the stamp of approval on an already hot engagement ring trend.

Retailers should offer classic styles with a twist that are a perfect fit for layered looks, experts say.

The nearly 7-carat fancy vivid purplish pink diamond could sell for around $9 million.

Chief Artistic Officer Nathalie Verdeille has reimagined the iconic design in both figurative and abstract creations.

Five dollars buys one vote toward an industry professional you want to see dressed up as a hero, or a villain, this Halloween.

Recently acquired by KIL Promotions, the November edition of the public show in San Mateo, California, will be held Nov. 7-9.

The stone’s two zones, one pink and one colorless, may have formed at two different times, the lab said.

Hollywood glamour meets Milanese sophistication in the design of Pomellato’s new store in Beverly Hills, California.

The New York City store showcases a chandelier with 1,500 carats of lab-grown diamonds designed by an FIT student.

The Museum of Arts and Design's new exhibition features 75 pieces by the designer, best known for her work in the “Black Panther” films.

Making its auction debut, "The Glowing Rose" is expected to fetch $20 million at the November jewelry sale in Geneva.

They were attacked on Oct. 15, as approximately 40 miners without licenses marched on the mine’s gate.

It took the masked thieves less than 10 minutes to steal eight irreplaceable jewels from two display cases in the museum’s Apollo Gallery.

Gemologist Lauren Gayda has previously worked at The Clear Cut, Taylor & Hart, and Effy Jewelry.

In 2026, the jewelry retailer will celebrate a milestone only a small percentage of family-owned businesses survive to see.

The new showcase dedicated to Italian jewelry design is set for Oct. 29-30.

Take a gaze at the sky with this pair of platinum diamond-set star earrings with blue lace agate drops.

Jeffrey Zimmer's decades of leadership at Reeds Jewelers are defined by integrity, a love of sourcing gemstones, and a heart for community.




















