Its “Her-ology” report highlights trends in the women’s luxury watch market, from top brands to movement preferences.
DEF Launches Global Video Campaign
The Diamond Empowerment Fund said its three new PSAs are designed to show how diamonds aid the people in the communities where they are mined.
New York--The Diamond Empowerment Fund has a new global video messaging campaign designed to reinforce its message: that diamonds contribute positively to the communities where they are mined.
The “Diamonds Do Good” campaign consists of three consumer-targeted, 60-second public service announcements that will reach more than 8 million millennials, DEF said, rotating on websites including Vogue, The New York Times, InStyle, Elle, Vanity Fair and Harper’s Bazaar.
The social impact programs featured in each of the three PSAs also can be found on DiamondsDoGood.com.
They are: Forevermark’s support of the Zimele business loan program in South Africa, Rio Tinto’s support of sustainable development and clean water through the Bunder project in India and DEF’s support of the Flaviana Matata Foundation, which provides scholarships to young women in Tanzania.
DEF said jewelers can help educate their customers about the good that diamonds do by sharing the PSAs on their websites and/or social media channels.
For more information, contact DEF Executive Director Nancy Orem Lyman at n.lyman@diamondempowerment.org.
The Latest
The smoked heirloom tomato mezcal martini, only available at Adalina in Chicago, is served with a 9-carat diamond tennis necklace.
Scheduled for Sept. 25, the online-only event will be open to non-AGS members this year, for a fee.
Growing your Instagram following organically is more important than ever in today's technological environment.
Customers in more than 150 countries can now shop at the jewelry retailer’s online store.
The organization, which was started by the International Colored Gemstone Association, is now a 501(c)(3).
The Gemvision founder is remembered as a passionate mentor with a deep love for God.
Supplier Spotlight Sponsored by GIA.
The “Golden Hour” collection was designed to “inspire and encourage reflection,” said the brand.
Movado has named five new brand ambassadors, featuring them in its new “When I Move You Move” campaign.
The jewelry historian discusses the history and cultural significance of jewelry throughout time and across the globe.
Bonhams will offer more than 70 pieces of the late dignitary’s jewelry next month.
The “Love, Unleashed” campaign is an ode to love, featuring 16 new designs from Hearts On Fire’s “Vela” collection.
It’s showtime for these jewels, inspired by the motifs and color palette of the new Tim Burton film.
CEO Efraim Grinberg pointed to a challenging consumer spending environment, particularly in the watch category.
Inspired by a 19th century sculpture, Mandler transformed gold into liquid for these earrings.
The model and entrepreneur stars in two new Chopard campaigns.
Members of the founding family partnered with Mexican retail company El Puerto de Liverpool to possibly take Nordstrom private.
The iconic design has joined a lineup of notable pieces featured in the jeweler’s “With Love, Since 1837” campaign.
Ralph Simons is now CEO of the jewelry brand started by fashion designer Michal Kadar and her husband, Avraham Kadar, in 2015.
Jen Cullen Williams and Duvall O’Steen say it’s all about giving your social media feeds a human touch.
The models and friends of founder and artistic designer Valérie Messika showcase the brand’s jewelry in the “Back to Icons” campaign.
“From Italy, With Love” will showcase Roberto Coin, Marco Bicego, and other Italian brands.
The jewelry retailer will also have a diamond-set tennis racket on display at the tournament.
The retailer has moved into a 3,200-square-foot space at The Shops of Highland Park.
The month’s birthstone is vibrant in every color.
The special editions of the Premier, Navitimer, and Chronomat are equipped with a new perpetual calendar movement from the brand.