The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
“Cap” Beesley Goes Ivy League
Yale University has tapped the AGL founder to chair the advisory board overseeing a major expansion of the gem and mineral exhibit at the school’s historic Peabody Museum.

New Haven, Conn.--Yale University has tapped C.R. “Cap” Beesley to chair the advisory board overseeing a major expansion of the gem and mineral exhibit at its historic Peabody Museum of Natural History.
A graduate gemologist who opened American Gemological Laboratories (AGL) in 1977, Beesley exited the lab when then-owners Collectors’ Universe decided to get out of the jewelry business and sold the lab to its current owner, Christopher Smith.
But, Beesley began working with the Peabody even before he left the lab he started.
He said he first became involved with the museum in 2004 or 2005, brought on board by well-known gem merchant and 1962 Yale graduate Benjamin Zucker.
Both have contributed much time and many gifts to the museum over the years.
Now, Beesley is chairing the museum’s Gem & Mineral Advisory Board, which is overseeing a major renovation and expansion of the Hall of Minerals, Earth and Space, which coincides with the museum’s 150th anniversary.
In doing so, he finds himself in some interesting company. Among those on the board is producer, director and 1989 Yale graduate Shawn Levy, whose credits include Night at the Museum and its sequels, and billionaire, Biosphere 2 founder and 1967 Yale graduate Ed Bass.
“I’m probably the only guy who’s not a Yalie on the board,” Beesley laughed.
Since his appointment as chair, Beesley has traveled to China to acquire what he described as “minerals on steroids” to add to the museum’s permanent collection--a 5-foot-long, 4-foot-high piece of lime-green fluorite and a chunk of aragonite that’s almost the same size.
They seem like fitting specimens for a university where mineralogist James Dwight Dana, who is considered the father of systemic mineral classification, attended school and once taught.
The renovated and expanded mineral exhibit at Yale’s Peabody Museum is slated to open in the fall and will be named for Boston-based entrepreneur and mineral collector David Friend (Yale ’69), who put $4 million behind the project.
Beesley said in addition to the outsized specimens he’s acquired, a 75-carat Burma sapphire, a 77-carat fancy intense yellow diamond and blue diamond necklace that’s in the Smithsonian’s collection are slated to be among the gemstones on display.
Those interested in making loans or donations to the hall can contact Beesley at capbeesley@yahoo.com.
The Latest

Founder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.

The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.

Submit your pieces for a chance to win in this year's competition.

The five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.


Steven Lerche is now beginning his term as the youngest member to become president of The Plumb Club’s elected executive committee.

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.

The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Sponsored by American Gem Trade Association

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.

The expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.

The lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.

The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.

Two suspects offered to trade the woman a “winning” lottery ticket for her jewelry.






















