Events & AwardsJan 22, 2025
JA Seeking Nominations for Its Next ‘20 Under 40’ ClassNow in its fourth year, the program is expanding to include a list of “20 Under 40” for jewelry suppliers.
TechnologyMar 14, 2018
Muse Showroom Launches E-commerce Site
It now will sell pieces from its Gemfields collaboration online.
New charms for spring 2018 like these from (left to right) Buddha Mama, Sylva & Cie and Elena Votsi from the Gemfields x Muse collaboration will now be sold on Muse’s new e-commerce site.
New York--Muse Showroom, a fine jewelry sales agency, will now sell jewelry online.
Beginning this month, musexmuse.com will be home to pieces from the Gemfields x Muse collaboration. Started in 2016, the joint effort from the colored gemstone miner and sales showroom features pieces from Muse’s designer clients using Gemfields’ Mozambican rubies and Zambian emeralds.
Muse Founder Jennifer Shanker told National Jeweler, “We receive a ton of inquiries via Instagram and often do not have anywhere to send potential clients to see the jewelry online. We and our designers needed a more comprehensive digital presence.”
In total, more than 200 styles currently are available, ranging from $500 to $85,000 retail. Items encompass rings, earrings, bracelets and necklaces, as well as charms that are sold individually, in pre-selected groups or in full necklace configurations.
Nine new charms have been released for spring 2018 by Holly Dyment, Elena Votsi, Buddha Mama and Sylva & Cie.
Beyond providing an online shopping platform directly to consumers, musexmuse.com is also intended to be a resource for retailers who can share Gemfields x Muse items with their customers in the manner of a digital catalog.
“We think our presence in the online space will help both our designers and our retailers,” said Shanker. “Clients are loyal to their retailers so if someone sees a Nikos Koulis piece and wants to buy if from Bergdorf Goodman we will facilitate this and make the piece available to the customer there.
"If someone wants to order charms through their local retailer, like Tiny Jewel Box, with whom we partner, we can send charms in on approval. By making the breadth and depth of the capsule collection available online we are providing clients with an online catalog as otherwise there is no way for clients to see the collection.”
The site features pieces from Muse’s clientele—Elena Votsi, Holly Dyment, Michelle Fantaci, Tara Hirshberg, Nancy Newberg, Nikos Koulis and Silvia Furmanovich—as well as brands who have participated in the Gemfields x Muse collaboration like Ana Khouri, Buddha Mama, Dezso by Sara Beltran, Fox & Bond, Hoorsenbuhs, Lucifer vir Honestus, Luis Morais, Savannah Stranger and Sylva & Cie.
So far, feedback from Muse’s retail partners has been positive, and Shanker believes that the e-commerce site will be mutually beneficial to all parties involved with the showroom.
She elaborated, “We avoided the digital space for years, not wanting to compete with our retailers. As time changes and
as retail evolves, we know we now need a digital presence in order to remain relevant in the market. Most individual designers have their own e-commerce sites, and as we consider ourselves to be cutting edge and ahead of the game in so many ways, we need to make this happen now.”
More on Technology
The Latest
ColumnistsJan 21, 2025
Peter Smith: Sales Training’s Dirty Little SecretPeter Smith pulls back the curtain on the often misinterpreted, and sometimes maligned, world of sales training.
TrendsJan 21, 2025
Amanda’s Style File: Decadent Mocha MoussePantone’s 2025 Color of the Year takes the form of jewelry through gemstones and enamel that look just as delicious as mocha mousse.
Brought to you by
3 New Year’s Resolutions for Jewelry Lovers The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
Policies & IssuesJan 21, 2025
These Designers and Retailers Are Raising Money for LA Wildfire Relief From raffles to auctions to donations, the industry is working to aid charities in Los Angeles amid the raging wildfires.
Weekly QuizJan 16, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJan 21, 2025
Diamonds Do Good Adds 2 Board MembersJulia Hackman Chafé and Monica Elias have joined the organization’s board of directors.
FinancialsJan 17, 2025
Richemont’s Jewelry Sales Rise 14% in Holiday QuarterThe company, which owns Cartier and Van Cleef & Arpels, had a record Q3, with sales topping $6 billion.
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday CampaignA Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
CollectionsJan 17, 2025
Piece of the Week: Picchiotti’s Transformable ‘Classic Blue and Green’ NecklaceThe necklace features a sapphire drop weighing more than 9 carats that detaches to transform into a ring.
MajorsJan 17, 2025
Tiffany & Co., CFDA Name First Winner of Jewelry Designer AwardJameel Mohammed, founder of Afrofuturist brand Khiry, will receive a cash prize and a one-year paid fellowship with Tiffany & Co.
IndependentsJan 16, 2025
Lux Bond & Green to Open Sixth LocationThe 127-year-old jeweler is planning to open a new store in Mystic, Connecticut.
WatchesJan 16, 2025
Timex Launches Collection of National Park WatchesThe watches’ dials feature artwork celebrating the vibrant energy and unique landscapes of six of America’s national parks.
AuctionsJan 16, 2025
Elizabeth Taylor’s Diamond Line Bracelet Going up for Auction Offered by U.K. auction house Woolley & Wallis, the yellow diamond bracelet was a gift from Taylor’s good friend Michael Jackson.
Events & AwardsJan 16, 2025
JCK Las Vegas 2025 Open for RegistrationThe jewelry trade show returns to The Venetian Expo and The Venetian Resort in Las Vegas from June 6 to 9.
EditorsJan 15, 2025
The Jewelry I’d Bid On in Christie’s Iris Apfel AuctionAssociate Editor Natalie Francisco highlights her favorite fashion jewelry pieces from the upcoming “Unapologetically Iris” auction.
MajorsJan 15, 2025
Macy’s to Close 66 Stores as Part of Turnaround StrategyThe closures are part of the retailer’s plan to close 150 locations over a three-year period.
Policies & IssuesJan 15, 2025
JVC Debuts Guide to Americans with Disabilities Act ComplianceThe online guide is available for free and written with the jewelry industry in mind.
Events & AwardsJan 15, 2025
Jose Hess Design Awards Open for SubmissionsThe awards honor the late Jose Hess, a founding member of AJDC and an award-winning jewelry designer.
GradingJan 14, 2025
GIA CEO, President Susan Jacques to Retire at the End of 2025The grading lab said the search for her successor is underway.
ColumnistsJan 14, 2025
Jules Kim: Building Bridges Between Creators and IndustryIn this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.
GradingJan 14, 2025
Former SSEF Director Henry A. Hänni DiesA pioneering figure in gemology, he is remembered for his spirit of generosity, curiosity, and joy.
FinancialsJan 14, 2025
Signet Jewelers Lowers Q4 Guidance After Holiday Sales Fall ShortThe peak selling days leading up to Christmas did not meet the jewelry retailer’s expectations.
MajorsJan 14, 2025
Edouard Schneider Joins Messika as Chief Brand OfficerSchneider brings over 20 years of luxury and fashion industry experience to his role as a key member of the brand’s global leadership team.
SourcingJan 13, 2025
Zambia Reinstates 15% Export Duty on Precious Gemstones, Shocking GemfieldsGemfields said the Zambian government revoked the 2019 suspension of the tax with no warning.
Policies & IssuesJan 13, 2025
Brandee Dallow Elected President of Ethical MetalsmithsThe executive brings more than two decades of industry experience to the role.
IndependentsJan 13, 2025
The Seven Pops Up in Palm BeachThe New York City-based retailer is bringing its curation of jewels to a pop-up shop at Love Binetti in Palm Beach, Florida.
Policies & IssuesJan 10, 2025
Jewelers Relief Fund Reopened to Aid Victims of LA Fires Created by JA and DCA, the fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.
