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Blue Nile eyes Indian market
The e-tailer has signed a deal with Indian manufacturer PC Jeweller, establishing a partnership that will help Blue Nile evaluate jewelry demand in India.
New Delhi, India--Blue Nile has signed a deal with Indian manufacturer PC Jeweller to establish a partnership between the two that will help the Seattle-based e-tailer evaluate jewelry demand in India.
According to Indian business news site VCCircle.com, the collaboration between the two is meant to help Blue Nile analyze the jewelry market in India for long-term online jewelry sales.
As part of the partnership, the two will release a line of co-branded jewelry, on which both companies already have started working. They will work together on design, sourcing diamonds, branding, marketing and more.
Founded in 2005, PC Jeweller manufactures karat gold jewelry set with diamonds and colored gemstones. The company has a presence in 50 showrooms across 42 cities in India, and also sells online through its e-commerce portal, WearYourShine.com.
Blue Nile declined to give more information or comment about the partnership.
RELATED CONTENT: Blue Nile goes brick-and-mortar
The retailer has been taking steps of late to diversify its business beyond just being an e-tailer in the United States, including trying its hand with a brick-and-mortar presence and launching an Arabic language version of its website last August, marking the seventh language in which Blue Nile is available.
In the company’s most recent financial results, international sales increased at a slightly higher pace than U.S. sales. In the fourth quarter ended Jan. 4, international net sales were up 11 percent to $23.6 million, while U.S. engagement ring sales climbed 8 percent to $85.0 million and non-engagement sales in the U.S. were up 6 percent to $48.8 million.
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