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Nordstrom launches Instagram shopping experience
Consumers perusing photos on Nordstrom’s Instagram account now have a more seamless method of purchasing items they see there and want to own.
When Instagram users hit the Like2Buy link on Nordstrom’s profile page (blue link on the left) they are brought to another page (right) that links them to a gallery of the products the store has featured on Instagram, where they can find mo
Seattle--Consumers perusing photos on Nordstrom’s Instagram account now have a more seamless method of purchasing items they see there and want to own.
Here’s how it works: when a consumer sees a photo posted on Nordstrom’s Instagram account that they’re interested in purchasing or learning more about, they can click on the department store’s profile name and then the link on its profile page.
This will bring them to a gallery of the products featured on Instagram, where they can select an item and be brought directly to Nordstrom.com to complete their purchase.
“Like2Buy” is the name of the feature that allows for this more seamless method of shopping, powered by Philadelphia-based Curalate, an all-in-one visual marketing platform for Pinterest, Instagram, Tumblr and Facebook that helps companies drive consumer engagement, build brand awareness and form more meaningful relationships with its customers.
Bryan Galipeau, Nordstrom’s social media director, said the brand continues to hear from customers that they want speed and convenience incorporated into the places they shop with the brand, including social media platforms.
“Instagram’s high engagement rate makes it a powerful platform for branding and commerce,” Curalate CEO and co-founder Apu Gupta said. “With Like2Buy, Curalate is making it easy for Nordstrom to leverage Instagram in a way that provides Nordstrom’s customers even easier access to the products they want.”
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