SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF SaysNRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.
TechnologySep 08, 2014
Five features consumers look for in a mobile site
Tiffany & Co. is at the top of the game when it comes to reaching its customers on their smartphones, a new study shows, due in part to the retailer’s inclusion of five key elements on the mobile version of its website.
In the International Advertising Bureau’s “Fashion on Phones” study of the 100 most well-known brands in fashion, Tiffany&Co. and three clothing brands were recognized as leaders in the mobile world.
New York--Tiffany & Co. is at the top of the game when it comes to reaching its customers on their smartphones, a new study shows, due in part to the retailer’s inclusion of five key elements on the mobile version of its website.
In its recent “Fashion on Phones” study, the International Advertising Bureau (IAB) examined the Women’s Wear Daily top 100 brands, a December 2012 report by the publication on the most well-known brands in the fashion world, to see how well they served their customers.
The IAB gave each brand an “M-score” for its mobile readiness, ranging from zero to 100, based not only on their mobile websites but also on features included on the site such as a mobile-optimized search, tap-to-call and a store locator.
One jewelry brand, Tiffany & Co., received a perfect score, as did apparel brands The North Face, Pink, and Victoria’s Secret.
First, IAB assessed which brands had a responsive site. The company found that 83 percent did have one, meaning that the remaining 17 percent of those included in the study are without a mobile-optimized website, including watch brands Seiko and Timex.
As brands with a direct retail presence have the greatest impetus to offer a good mobile experience for its customers because of its ability to drive sales on smartphones and in stores, these brands are missing out on critical opportunities for business, the IAB said.
The IAB then examined the brand’s mobile sites, looking for the presence or absence of the following features that consumers are likely to look for:
--A store locator (85 percent had this)
--Mobile-optimized search results (65 percent)
--Tap-to-call phone numbers made readily available (64 percent)
--Link to desktop site from the mobile site (59 percent)
--For the brands with applications, the inclusion of an app store link on the mobile site (24 percent)
IAB measured these factors, as they are the ones that brands should strive to have when building their mobile presence in order to drive sales.
The organization said that best practices are to offer search results optimized for mobile to avoid losing sales due to cumbersome navigation, make tap-to-call phone numbers available within two taps of the front page so that customers can call easily, and include a store locator, all to drive m-commerce purchases.
“This research shows that a great number of fashion houses aren’t as mobile-savvy
Editors' Picks
Sponsored by
as they need to be in today’s digital world,” said Joe Laszlo, senior director, Mobile Marketing Center of Excellence at IAB. “Not all of the brands in the study are focused on e-commerce, but those with a direct retail presence have the strongest imperative to offer great mobile experiences. Doing mobile right will help drive sales both on smartphones and in stores. And even those without that retail arm can only benefit from a robust mobile presence in the marketplace.”
More on Technology
The Latest
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
Weekly QuizApr 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5MThe proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1MThe Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CollectionsApr 23, 2026
Adam Neeley’s High Jewelry Collection Steps Into Salvador Dalí’s GardenThe “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.
IndependentsApr 23, 2026
Windsor Jewelers Names New Buying DirectorNatalie Feanny has been appointed to the role.
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American JewelryThe pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for AuctionJulien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.
CollectionsApr 22, 2026
British Museum Curator Pens Book on ‘The Tudor Heart’Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.
Events & AwardsApr 22, 2026
Here’s What Sy Kessler Has on Tap for Las Vegas The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch CollectionGabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ ClassThe annual list honors rising professionals on the retail and supply sides of the jewelry industry.
CrimeApr 21, 2026
Customs Nabs 1,500 Pieces of Counterfeit Jewelry Bound for NYCSeized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.
CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop OwnerRodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.
TrendsApr 20, 2026
Beth Bernstein, Sonia Esther Soltani Pen New Jewelry Book“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the RoadThe AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.
MajorsApr 20, 2026
Kendra Scott Names New CFO, Chief Business OfficerThe jewelry retailer plans to open 20 new stores this year and expand into new product categories.
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.
MajorsApr 17, 2026
QVC Group Files for Chapter 11 BankruptcyThe retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your ShoulderThe “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of GoldThe alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.
WatchesApr 16, 2026
Cartier Brings Back the RoadsterThe “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.
IndependentsApr 16, 2026
Edge Retail Academy Updates Leadership TeamAs demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.
