SourcingSep 03, 2025
Gemfields Confirms Completion of Fabergé SaleU.S.-based investment company SMG Capital LLC is the new owner of the luxury brand.
TechnologyAug 18, 2014
Etsy pushes wholesale business out of test mode
Aiming to get its products in more stores across the country, Etsy, the popular marketplace for handmade goods, officially has launched its wholesale division to allow retailers access to products from smaller designers.
The Porcelain&Stone brand, which created the piece pictured here, is currently showing in the Etsy Pavilion at the NY NOW trade show as the online marketplace launches its new wholesale business.
New York--Aiming to get its products in more stores across the country, Etsy, the popular marketplace for handmade goods, officially has launched its wholesale division to allow retailers access to products from smaller designers.
As opposed to the traditional Etsy.com platform, both buyers and sellers have to go through an application process to be approved and begin activity on Etsy Wholesale.
Sellers will pay a one-time $100 joining fee upon acceptance, with Etsy collecting a 3.5 percent transaction fee for wholesale purchases after that. Etsy Wholesale is free for buyers.
Another major difference between the two is that Etsy Wholesale is a much more curated shopping experience for a buyer, the company said--traditional Etsy has more than 1 million sellers while the wholesale business has about 1,500.
Etsy Wholesale, which the company called “a step into the future of retail buying” in the blog announcement it made earlier this month, will offer retailers the chance to carry unique items that will help set them apart from the competition.
Features on the site include ready-to-shop linesheets from buyers as well as search functions that allow retailers to find products that fit their price ranges. Sellers also can use a “guest pass” for their buyers who are not yet registered on the site to invite them to shop their linesheets.
In addition, Etsy Wholesale provides seller and buyer profiles to get the background information and stories to go with the brand or store.
Etsy first announced it was launching a wholesale division last year and has been testing it out in beta mode. The company said that during the beta phase, feedback from buyers and sellers helped them create the user tools and seamless integration between Etsy.com and Etsy Wholesale, between which many sellers move back and forth.
Etsy also previously partnered with retailers such as Nordstrom and West Elm to test carrying the site’s handmade goods in their stores.
Etsy Wholesale officially is launching with its presence at the trade-only NY NOW show, which covers the home, lifestyle and gift markets and currently is taking place now through Aug. 20 at the Jacob K. Javits Convention Center and Pier 94 in New York City.
At the show, 24 exhibitors across the home and lifestyle categories will be showcasing their handmade goods at the Etsy Wholesale Pavilion (Booth No. 9000). The booth also will include a lounge to
allow retailers a place to digitally access the entire Etsy Wholesale community.
The company also announced that in the coming months they have a number of initiatives planned to promote the platform’s independent sellers.
Etsy Wholesale will support Small Business Saturday on Nov. 29 by encouraging retailers to source products from local Etsy sellers and host trunk shows. Participating retailers will receive a trunk show kit with promotional material, a $25 gift card to purchase supplies from Etsy sellers and a $50 American Express Shop Small Reward Card, according to the company.
Editor's Note: This story was revised on August 19 to reflect that sellers aren't approved on traditional Etsy; anyone can open a shop as long as they follow the guidelines.
More on Technology
The Latest
MajorsSep 03, 2025
These Are the Nearly 300 Claire’s Stores Set to CloseA new court filing details the locations of the stores that will close, as well as the 830 that will remain open.
MajorsSep 03, 2025
Stuller Releases 2 New Catalogs for 2026The new catalogs are “Tools, Equipment, & Metals 2026-2027” and “Findings & Metals 2026-2027.”
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
TrendsSep 03, 2025
Amanda’s Style File: A Perfect BirthstoneSapphire’s variety of colors make it the perfect birthstone for September.
Weekly QuizAug 29, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsSep 02, 2025
Lab-Grown Diamonds, Lower-Priced Fashion Jewelry Drive Signet Jewelers’ Q2 SalesThe retailer has raised its guidance after seeing total sales increase 3 percent in the second quarter, beating expectations.
MajorsSep 02, 2025
Birks CEO Jean-Christophe Bédos Steps DownNiccolò Rossi di Montelera, executive chairman of the board, was appointed as interim CEO.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
MajorsSep 02, 2025
Harry Winston Opens Its Largest Flagship in JapanThe three-floor space also features the jeweler’s largest VIP salon in Japan and offers an exclusive diamond pendant.
CollectionsSep 02, 2025
Stephanie Gottlieb Debuts Silver Designs in ‘All Hours’ CollabThe collection is a collaboration between Stephanie Gottlieb Fine Jewelry and Oak and Luna, focusing on understated essentials.
AuctionsAug 29, 2025
Sotheby’s UAE Sale to Feature 32-Carat Fancy Vivid Orangy Pink DiamondThe highlight of a single-owner jewelry and watch collection, it’s estimated to fetch up to $7 million at auction this December.
FinancialsAug 29, 2025
Movado’s Q2 Sales Rebound Despite Tariff ImpactCEO Efraim Grinberg noted a resurgence in the fashion watch market.
CollectionsAug 29, 2025
Piece of the Week: Mark Davis’ ‘Bullseye’ Necklace The “Bullseye” necklace, with vintage bakelite and peridot, August’s birthstone, is the perfect transitional piece as summer turns to fall.
Supplier BulletinAug 28, 2025
Clientbook Is Helping Jewelers Turn Clienteling Challenges into Wins with Hands-On Training and CoachingSponsored by Clientbook
GradingAug 28, 2025
GIA’s New ‘Quality Assessment’ for Lab-Grown Diamonds Is Coming It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.
SourcingAug 28, 2025
Botswana Declares Public Health Emergency Amid Diamond Sales SlumpPresident Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.
MajorsAug 28, 2025
Borsheims Names New Jewelry BuyerFormer Free People buyer Afton Robertson-Kanne recently joined the retailer.
IndependentsAug 28, 2025
Sissy’s Log Cabin Donates School Supplies to Memphis StudentsThe jeweler teamed up with two local organizations for its inaugural “Back to School and Bling” event.
EditorsAug 27, 2025
Taylor Swift’s Engagement Ring Is a Fairy Tale for Vintage Diamond CutsThe singer’s new bling, reportedly a natural old mine-cut diamond, is no paper ring.
SourcingAug 27, 2025
11,685-Carat Emerald Recovered From Zambia’s Kagem MineDubbed the “Imboo,” or “buffalo,” emerald, the rough gemstone is part of Gemfields’ latest emerald auction, which is taking place now.
SurveysAug 27, 2025
Consumer Confidence Slips in August Amid Job, Income WorriesPlans for dining out, booking vacations, and buying big-ticket items were down.
CollectionsAug 27, 2025
Mined + Found’s New Collection Gets Playful The “Play” collection centers on nostalgic toys that have kinetic elements to carry playfulness and wonder into adulthood.
CollectionsAug 26, 2025
Does Your Jewelry Stack Need a Snack?Designer Christina Puchi, the creative force behind CCWW Designs, has created charms and pendants based on iconic candies and crackers.
WatchesAug 26, 2025
Nick Jonas Gets Nostalgic in New Fossil CampaignThe Jonas Brothers star showed off new timepieces against the backdrop of his favorite spots in his home state of New Jersey.
IndependentsAug 26, 2025
Hinkamp Jewelers Celebrates 70 YearsThe family-owned jeweler in Fayetteville, North Carolina, is in the hands of the second generation.
ColumnistsAug 26, 2025
Back to School, Back to Style: Why August is Prime Time for Self-GiftingIn his latest column, Emmanuel Raheb shares tips for encouraging customers to treat themselves to new jewelry.
WatchesAug 25, 2025
London Jewelers Brings Rolex to Historic Hamptons HomeThe new stand-alone Rolex boutique is housed in the former Odd Fellows Hall, a landmark built in 1897.
