The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.
Lashbrook Signs on As Mercury-Free Mining Premier Sponsor
And more on where the initiative is at in its mission to eradicate the use of mercury in artisanal and small-scale gold mining.

The company’s $50,000 contribution will help the program in its efforts to find effective technologies for the safe, mercury-free mining of gold, connect small-scale and artisanal miners with these processes so they can protect themselves, and ensure the miners are more profitable as well.
“We greatly appreciate and commend Lashbrook’s leadership and commitment to the eradication of mercury from the global gold supply chain,” said Toby Pomeroy, MFM founder and executive director. “Industry support like that of Lashbrook is critical to advancing our mission and will help in immeasurable ways.”
Launched by Pomeroy in 2017, the initial goal of MFM (originally called the Mercury-Free Mining Challenge) was to get the jewelry industry to put up a $1 million prize for the creation of a safe, scalable and effective alternative to the use of mercury in mining by artisanal gold miners.
Artisanal miners produce 20 percent of the world’s annual gold supply, and almost all of them use the element to separate the gold they find from other materials.
They burn off the mercury by heating it, sending 12,000 pounds of toxic particles into the air that are harmful to people and the environment.
In January, founder Pomeroy traveled to Ghana to test a separation process called Goldrop that could fulfill his organization’s ultimate goal by using the elutriation process to separate gold, including all heavy elements and minerals, from mineral concentrate and tailings.
Elutriation is a process of precipitating out particles by means of an upward current of fluid, often water or air.
Pomeroy told National Jeweler in an email update Tuesday that following a promising report from the Ghana National Association of Small Scale Miners (GNASSM), MFM was considering raising funds to help bring Festus Adomako Kusi and Peter Osei, GNASSM mining engineers they had worked with in Ghana, and Ishmael Quaicoe from the University of Mines and Technology in Tarkwa, Ghana to the U.S. to continue testing and refining the Goldrop process.
But in March, COVID-19 travel restrictions ended those plans, as it did so many others. Shortly after Pomeroy also learned of the unexpected death of GNASSM’s Kusi.
Pomeroy said MFM hopes the engineers will continue exploring Goldrop’s potential in Ghana.
Meanwhile, the MFM and the Alliance for Responsible Mining (ARM) continue to explore ways to connect innovative “green” mining technologies with interested mining communities.
The two processors, Goldrop and Gold Strike Micron Gold, processes the Colombian ore samples to demonstrate their efficiencies in recovering gold from its mineral concentrates.
Pomeroy said he recorded a video of them applying their processes to the ore and will submit a report about the procedures and efficiencies to ARM, which will pass it on to Coodmilla.
If either or both technologies seem easy enough to use and allow the miners to mine more profitably, Coodmilla may elect to integrate one or both into its mining methods.
If they do choose to use one or both and find that production is significantly improved, “this will be earthshaking news,” Pomeroy told National Jeweler.
“The Coodmilla Cooperative’s current methods would be considered state-of-the-art by many ASGM processors around the world, and if an improved method of ore processing is available that allows them to mine more efficiently and profitably, the world will want to know about it.”
If all goes as they hope, MFM and ARM then would help set up on-the-ground testing programs in mining communities, and after that, pilot programs if they’d like to keep using them.
The Latest

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A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.


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The show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.

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The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.

The miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

This year’s inductees include second-, third-, and fourth-generation jewelers.

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.

Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

Bring a cool tone to your summer jewelry with these white metal pieces.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.


























