Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
Chains see small increases in Q3 comps
Walmart and Target both reported a 2 percent rise while T.J. Maxx’s parent company saw same-store gain of 3 percent, with the chains attributing marked traffic growth and positive customer experiences for the performances.
New York--Comp sales were up for Target Corp., Walmart Stores Inc. and TJX Companies Inc., albeit by small amounts, in the third quarter.
Traffic growth and positive customer experience helped to stimulate sales for the companies in the three-month periods ended Oct. 31.
Target Corp.
Third quarter comps grew 2 percent for Target in the three-month period ended Oct. 31, driven by traffic growth and online sales, which increased by 20 percent.
Same-store sales in signature categories--style, baby, kids and wellness--grew more than three times faster than the company average, leading the company’s sales growth.
The third quarter also marked Target’s fourth consecutive quarter of traffic growth, which the company said was “encouraging, especially in the face of stiffer prior-year comparisons.”
Overall sales in the quarter were up 2 percent, increasing from $17.25 billion in the year-earlier period to $17.61 billion, reflecting both a rise in comp sales as well as sales from new stores.
The Minneapolis-based company operates 1,805 stores, up just slightly from the 1,801 it had as of Nov. 1, 2014.
Walmart Stores Inc.
Same-store sales at Walmart were up for the fifth consecutive quarter, increasing nearly 2 percent in the most recent three-month period as customer experience scores continued to strengthen, Walmart said.
Operating income in the U.S. was down 9 percent to $4.5 billion, while net sales grew 4 percent to $72.7 billion.
At Sam’s Club, comps excluding fuel rose less than 1 percent, and net sales without fuel were up 2 percent to $14.1 billion. Operating income (excluding fuel) increased 4 percent during the quarter.
Total revenue for the company was $117.4 billion, or $122.4 billion on a constant currency basis.
Operating income for the overall Walmart Stores, Inc. was down 9 percent. The company noted that although positive comps show the business is taking the right steps to win with customers, it is “positioning for sustainable growth through investments in people and technology to deliver a seamless shopping experience at scale.”
TJX Companies Inc.
U.S. same-store sales rose 3 percent year-over-year in the third quarter ended Oct. 31 for T.J. Maxx and Marshalls stores, parent company TJX Companies Inc. reported.
U.S. net sales for the two chain stores were up
Globally, overall comps increased 5 percent while net sales also rose 5 percent to $7.75 billion. Net income for the company was down 1 percent, from $594.9 million in the year-earlier period to $587.3 million.
“We are delighted that strong customer traffic drove our entire consolidated comp and was the primary driver of our comp increases at every division,” said TJX chairman and CEO Carol Meyrowitz. “Our excellent traffic gains and strong performance across our apparel, accessories and home categories demonstrate that our brands globally are offering the right values and merchandise mix.”
During the third quarter, TJX increased its store locations in the U.S. to 2,679--1,149 T.J. Maxx locations, 1,001 Marshalls stores, 522 HomeGoods stores and seven of its Sierra Trading Post locations.
Th company also acquired Trade Secret, an Australian off-price retailer with 35 stores on the continent, in October.
The Latest

The Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.

De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

A signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.


Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.

The owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The colored gemstone industry leader is heading into retirement after four years as the association’s CEO.

Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.

The largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.

Emmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.

In honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.

The trade organization, which held its annual elections earlier this year, also added five new board members.

NRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.

The “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.

Sponsored by Jewelers Mutual

The proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.

The Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.

The “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.

Natalie Feanny has been appointed to the role.

The pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.

Julien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.

Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.

The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.























