Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
WJA Will Market to Self-Purchasers Again This March
The organization created “March Is Me Month” last year at the advice of its executive leadership forum.
New York—For the second year, the Women’s Jewelry Association will launch a campaign geared toward fine jewelry buyers purchasing items for themselves.
WJA will make available to its members “March is Me Month” marketing materials, which include signage for use in email, social media and to incorporate into websites and in-case displays.
Assets are available this month so companies can plan ahead, and they’re being offered to all WJA members, not just corporate members.
“We had so many requests from the general membership to use the marketing assets during our first year, as they recognized the value of the campaign,” said WJA Executive Director Jennifer Markas in a statement.
“As a result, all materials are available for 2021 to individual members at a minimal fee.”
Corporate members will receive the assets for free.
Created last year, March is Me Month aligns with International Women’s Day on March 8 but is promoted all month long.
WJA’s Women’s Executive Leadership Forum, a group of female executives in the jewelry, gem and watch industries, came up with the campaign idea, launching it in March 2020.
WJA members are encouraged to incorporate their own product and company logos into the marketing materials, and to use the hashtags #MarchIsMeMonth #CelebrateYou, #LiveBeautifully, and #WomensJewelryAssociation.
The association will also promote the campaign, created by Richline Group, a wholly owned subsidiary of Berkshire Hathaway, nationally.
WJA President Jacqueline Cassaway said: “Our campaign is all about women giving themselves permission to purchase jewelry for themselves—they deserve it!”
Access materials now, or learn about joining WJA, on the organization’s website.
The Latest
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.
He is remembered by loved ones for his loyalty, integrity, and kindness.