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Dolly Parton Would Have Loved This Butterfly Necklace This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.
EditorsFeb 27, 2012
Editor's Note: Resolved transitions
A specialist in custom-design jewelry, Gary Dawson sold his store of two decades and moved exclusively online. Read it here. Gary's story is also National Jeweler's story. It's now been just more than a year since we, too, moved exclusively...
A specialist in custom-design jewelry, Gary Dawson sold his store of two decades and moved exclusively online. Read it here.
I've always been a firm believer in focusing on results rather than process. So the real question becomes, in any endeavor: "What is our actual goal?"
If, as in Gary's case, the objective is to design and craft beautiful, one-of-a-kind jewelry creations, his transition would have to be considered a success.
If, for us here at National Jeweler, the plan is to provide Gary and his peer jewelers--regardless of chosen retail channel--information helpful in achieving that success, we are much stronger than ever in our current form.
What's more, our very coverage of Gary's story marks a welcoming back of a trusted old friend--the About Retail column. National Jeweler launched this editorial feature in 1998. Focusing on a noteworthy aspect of a retailer's operations, this section provided valuable case studies our readers consistently told us they could install directly into their own businesses.
As we mature as an online information service, integrating components like About Retail into our regular lineup maintains a tradition of intelligent development we've strived to pursue since National Jeweler's establishment in 1906.
The goal remains the same. It's only the opportunities to serve our readers that have multiplied.
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