The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.
LVMH, Tiffany & Co. Make It Official
The French luxury titan acquired the iconic American jeweler in a $16.2 billion deal.

Paris—LVMH Moët Hennessy Louis Vuitton scooped up Tiffany & Co. over the weekend in a deal valued at $16.2 billion, the luxury titan announced Monday.
The acquisition brings the American jeweler under LVMH’s umbrella, adding to stable of high-powered brands that already includes Bulgari, TAG Heuer and Hublot.
LVMH expects the addition of Tiffany to strengthen its position in the jewelry market and bolster its presence in the United States, the company said in a press release about the acquisition.
Rumors of a potential deal began rumbling last month, prompting Tiffany to confirm it had received an unsolicited bid for $120 per share, valuing the company at $14.5 billion.
Tiffany reportedly entered preliminary discussions with LVMH and asked the company to up the bid, which it raised to $130 per share.
The final deal was for $135 per share, or $16.2 billion, one of the largest transactions in LVMH’s history.
Founded in 1837 by Charles Lewis Tiffany, the first Tiffany store opened in downtown Manhattan. The luxury brand slowly built an empire, expanding to more than 300 stores across the globe.
LVMH CEO Bernard Arnault described the retailer as having “an unparalleled heritage and unique position in the global jewelry world.”
Flavio Cereda, an equity analyst at Jeffries, stated in a note prior to the deal announcement that Tiffany’s “brand equity and the strength of the image of its iconic 1837 Blue Box are more valuable than the current financials suggest.”
Cereda said LVMH can leverage these to target the Asian millennial market, which would mean a “rethinking of the current product mix and its U.S. footprint, in our view.”
Tiffany CEO Alessandro Bogliolo noted the company has been striving for “sustainable, long-term growth” and said the acquisition will “provide further support, resources and momentum for those priorities as we evolve toward becoming the next generation luxury jeweler.”
The boards of directors of both companies have approved the transaction. Tiffany’s board recommended its shareholders give it the green light as well.
The deal is expected to close mid-2020 and is subject to approval from Tiffany’s shareholders, regulatory approval, and other customary closing conditions.
Citi and J.P. Morgan serve as financial advisors to LVMH while New York-based law firm Skadden, Arps, Slate, Meagher & Flom serves as legal counsel.
Centerview Partners and Goldman Sachs are Tiffany’s financial advisors and New York-based law firm Sullivan & Cromwell serves as legal counsel.
The Latest

It is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.

The wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Foundrae also accused the jewelry giant of copying its mood board style of marketing.


A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

The Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.

Applications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.

Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

The store opening marks the 10th United States location for the India-based jewelry retailer.

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.

“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.

The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.

It’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.

The deadline for entries in the jewelry design competition has been extended to April 3.






















