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EditorsJul 26, 2007
Spokesmodel outperforms the Dow
With income totaling $33 million in 2006, Gisele Bündchen was the top-earning supermodel last year, according to Wednesday's article on Thestreet.com. The Brazilian beauty is the campaign face for several publicly traded companies, including LVMH Moët Hennessy Louis Vuitton. Other...
With income totaling $33 million in 2006, Gisele Bündchen was the top-earning supermodel last year, according to Wednesday's article on Thestreet.com. The Brazilian beauty is the campaign face for several publicly traded companies, including LVMH Moët Hennessy Louis Vuitton. Other luxury goods companies such as Italian jeweler Bulgari and watchmaker Movado, which owns the Ebel brand for which Gisele is an ambassador, love her exotic looks too.
Naturally, retailers' response is based on consumer reaction. C&A Brazil, a division of international clothing chain C&A, reported a revenue increase of 30 percent after featuring Gisele in its commercials. That's why the Gisele Bündchen Stock Index shows the supermodel outperforming the Dow Jones Industrial Average on Stockerblog.com. Her index rose 15 percent during the last three months, while the Dow only went up 8.2 percent.
Since Stockerblog.com has quite a list of celebrity stock indices, I decided to follow-up on my blog entry "Bad for your brand." Unfortunately, Lindsay Lohan's Stock Index hasn't been updated since she was arrested again on Tuesday for driving, drinking and possibly drugging. If fashion brand Jill Stuart has finally given up on the hard-headed starlet, it might want to give Gisele a call.
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