The middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.
Scott Kay, ArtCarved Introduce Bridal Express Program
It features 100-plus made-to-order engagement ring styles shipped within a one-week period.

New York--Frederick Goldman is introducing an express bridal program for two of its brands.
More than 170 Scott Kay and ArtCarved made-to-order engagement ring styles are now available to ship within a week of purchase.
Rings are available in 14-karat white and yellow gold and feature some of Scott Kay and ArtCarved’s top-selling designs.
“The launch of our One-Week Bridal Express service program further fulfills our mission to be the best partner for our retailers now and in the future,” Frederick Goldman Inc. CEO Jonathan Goldman said.
“Meeting the needs of the millennial consumer for immediate gratification in a way that retailers can depend upon every day is our focus.”
Frederick Goldman has created reference booklets for retailers to show consumers images of all the rings available in the express program, with details on how to place custom orders.
Retailers can place orders through Frederick Goldman’s business-to-business site.
Goldman continued, “We are always looking to meet the next challenge facing our retail partners—driving conversation, solving their problems and increasing the ease with which they do business with their clients.”
Frederick Goldman launched a similar program for its Goldman brand in 2017, which allows for same-day shipping on more than 250 of the most popular wedding band styles. The Goldman Xpress Wedding Band program has delivered all of its products on time, the company said in a press release.
Frederick Goldman Inc. is also the manufacturer of the Karl Lagerfeld, Triton and Diana jewelry brands.
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