The California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
Fruchtman Adds Digital Marketing Strategist
Ariel Ellis joins the marketing company from car dealership chain Taylor Automotive Family.

Toledo, Ohio--Fruchtman Marketing, the Ohio-based firm headed by Ellen Fruchtman, is expanding its digital team.
Ariel Ellis has joined the company as digital marketing strategist, responsible for development and implementation of on- and off-page search engine optimization (SEO), the development and management of paid search advertising, and staying up-to-date with major search engine trends and other changes in the digital realm.
She previously worked at the Taylor Automotive Family, a chain of car dealerships with nine locations in Ohio, where she did website development and SEO management.
In addition to Taylor Automotive, Ellis also was a digital media designer at communications agency T. Parker & Co. LLC, where she worked in Adobe Creative Suites CC and CS6.
She is a 2015 graduate of Bowling Green State University in Bowling Green, Ohio.
Fruchtman Vice President of Marketing Shane O’Neill said Ellis’s experience in multiple areas of digital marketing will make her a valuable asset to the company.
“As the digital marketing department continues to grow, this kind of experience allows us to continue to develop high-level approaches to how we deploy digital efforts,” he said.
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