IndependentsJun 05, 2026
Pennsylvania Jewelry Store To Close After 79 YearsJim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.
MajorsNov 09, 2017
Breakfast at Tiffany’s Is Now a Real Thing
The retailer just debuted the redesigned fourth floor of its flagship store, which now includes an all-day café.
Tiffany & Co.’s Blue Box Cafe, painted in the brand’s signature robin’s egg hue, is located on the fourth floor of its flagship store on Fifth Avenue and 57th Street in New York. It will open to the public Friday.
New York--Breakfast at Tiffany’s has evolved from being a popular ‘60s rom-com starring Audrey Hepburn to a real-life possibility.
On Wednesday night in New York, Tiffany & Co. fêted the reopening of its just-revamped fourth floor, which is home to accessories, tableware and, now, a café painted in the jeweler’s signature robin’s egg blue.
Jaye Thompson, who heads public relations globally for the retailer, said the redesigned floor was a collaboration between Richard Moore, Tiffany’s director of store design and visual merchandising, and new artistic director Reed Krakoff.
Tiffany named the accessories and fashion designer as its artistic director earlier this year--one in a series of executive moves, including a new CEO, the company made as it works to combat slumping sales.
Thompson said that Krakoff is weaving his style into everything Tiffany, from the stores to the websites to his first jewelry collection, which is set to debut next spring.
The retailer’s revamped fourth floor is lighter, brighter and more open, and it also includes less of something--merchandise.
Recognizing, like so many retailers, that stores today have to offer an experience, Tiffany cut back on its fourth-floor stock on display in order to dedicate space to the Blue Box Cafe and its on-site kitchen.
The café is open whenever the store is open and serves three meals a day as well as alcohol, which will be welcomed by anyone familiar with Fifth Avenue during the holiday season.
Also on the fourth floor, sprinkled in among the tableware, perfume and handbags, are a few of the items--in Tiffany terms, “Everyday Objects”--that have been lighting up the internet ahead of the grand reopening.
The $9,000 ball of yarn in sterling silver (pictured at left) had its own vitrine in the corner, and a sterling silver and enamel bandage box ($600) was among the objects under glass on the display table right off the elevator.
There was also the now-famous $1,000 “tin” can in sterling silver and vermeil, which Golf Digest described as an excellent alternative to “simply lighting the money on fire.”
So these “Everyday Objects”--the $9,000 ball of yarn, the $600 bandage box--were made by Tiffany simply to create a social buzz before the big opening, right?
In an answer that was neither a yes nor a no, Thompson said creating objects like these was “an expression of the quality we have here in
Editors' Picks
Sponsored by
the business” and allowed Krakoff to have some fun with the artisans at his disposal.
He added that earlier, he saw a woman buying the $55,000 watering can and, for the record, a National Jeweler editor saw a few party guests getting the “tin” cans engraved, so those apparently are of interest as well.
Thompson also pointed out that objects like the yarn, “tin” can and bandage box don’t comprise the bulk of the Everyday Objects collection.
Tiffany’s new Home & Accessories floor, including the Blue Box Cafe, is located on the fourth floor of its New York flagship, 727 Fifth Ave., at 57th Street.
The café is open during store hours, 10 a.m. to 7 p.m. Reservations are not required.
It officially opens to the public Friday.
He added that earlier, he saw a woman buying the $55,000 watering can and, for the record, a National Jeweler editor saw a few party guests getting the “tin” cans engraved, so those apparently are of interest as well.
Thompson also pointed out that objects like the yarn, “tin” can and bandage box don’t comprise the bulk of the Everyday Objects collection.
Tiffany’s new Home & Accessories floor, including the Blue Box Cafe, is located on the fourth floor of its New York flagship, 727 Fifth Ave., at 57th Street.
The café is open during store hours, 10 a.m. to 7 p.m. Reservations are not required.
It officially opens to the public Friday.
More on Majors
The Latest
SurveysJun 05, 2026
Consumers to Cut Back on Spending Amid Rising Prices, Survey Shows When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.
CollectionsJun 05, 2026
Rebel Jewelry’s Charm Symbolizes Perseverance for Pride MonthThe “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
SourcingJun 05, 2026
State of Diamonds: The Way Forward for Natural DiamondsThe jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.
Weekly QuizJun 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsJun 04, 2026
Treasures from Maurice Tempelsman’s ‘Marvelous’ Life Head to AuctionUp for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.
CollectionsJun 04, 2026
Buddha Mama to Spend the Summer in AspenThe Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
ColumnistsJun 03, 2026
Peter Smith: When Top Talent Leaves and What It Says About YouSmith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.
GradingJun 03, 2026
GIA’s Tracr Investment Is First Step Toward Industry-Owned PlatformThe Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.
WatchesJun 03, 2026
The 1916 Company Taking Pre-Owned Rolexes on the Road, AgainThe retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.
IndependentsJun 03, 2026
Jessica Alba Is the New Face of Gabriel & Co.The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.
TrendsJun 03, 2026
State of Design: Only the Innovative Will SurviveThe price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.
FinancialsJun 02, 2026
Signet Jewelers’ Q1 Sales Up 2% As It Focuses on ‘Core Four’ The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.
SourcingJun 02, 2026
Leader Appointed for Botswana’s Diamonds for Development Fund Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.
WatchesJun 02, 2026
Watch Industry Veteran James Marks Joins Sotheby’sSotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.
AuctionsJun 02, 2026
Sotheby’s to Auction 10-Carat Blue Diamond, 1960s Harry Winston Necklace A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.
IndependentsJun 02, 2026
State of Retail: 6 Things Retailers Should Know About Consumers TodayFrom Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.
Events & AwardsJun 01, 2026
Design Atelier Brands Have a Big Night at Emotional Couture Design AwardsThe show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.
SourcingJun 01, 2026
RapNet Rebranding as Rapaport TradeThe revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.
SourcingJun 01, 2026
Gemfields’ Higher-Quality Emerald Auction Achieves $26.8MThe miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.
CollectionsMay 29, 2026
Cultus Artem’s Necklace Is the Oasis in Las Vegas’ DesertThe “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.
IndependentsMay 29, 2026
Meet the 2026 Retailer Hall of Fame InducteesThis year’s inductees include second-, third-, and fourth-generation jewelers.
Events & AwardsMay 28, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerThe author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.
Events & AwardsMay 28, 2026
JCK Rocks To Ride With NellyThree-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.
MajorsMay 28, 2026
Signet Jewelers to Buy The Clear Cut Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.
CollectionsMay 28, 2026
Meet The 17 Newcomers to Couture’s Design AtelierThese up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.
