The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
Luxury Brand Group Adds Two to Team
Amanda Tropila and Deanna Russo Clark join the communications, marketing and public relations agency as it expands its services.

New York--Luxury Brand Group, a brand communications, marketing and public relations agency, has announced the appointment of two new team members.
Amanda Tropila has been named public relations manager in New York City and Deanna Russo Clark has joined the team as jewelry and accessories showroom manager in LBG’s West Hollywood location.
The news follows the company’s opening of a New York office last year as it expands its services.
Tropila is a public relations industry veteran, having served most recently as the PR manager for Platinum Guild International, where she developed and executed integrated communications plans and brand partnerships, working with companies like Blue Nile, Featherstone Design, Harry Kotlar, Omi Privè, Gumuchian, Tacori and Simon G.
At LBG, she will specialize in jewelry and raise client awareness through East Coast media relations. She joined the company in mid-July.
Russo Clark, meanwhile, has a background in production, talent relations, partnership development, product placement and luxury brand management, bringing with her a network of media and celebrity contacts.
In 2001, she founded Entegrity, where she has built and executed integrated communications and marketing programs for brands like Platinum Guild International, World Gold Council, Piaget, Film Independent Spirit Awards, Sofia Kaman Fine Jewels and SRW International, among others.
She joined the company in May. As showroom manager, she will maintain relations with media and stylists to facilitate product pulls and placements.
“We are thrilled to welcome two respected talents to our team,” LBG President and CEO Frank Proctor said. “As we continue to enrich the client experience, Amanda and Deanna bring experience and expertise that will help to elevate Luxury Brand Group’s offerings and brand awareness for our partners.”
The Latest

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

AGS also named the recipient of its “Women in Leadership” scholarship.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.


The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.

The event is set for May 16-19 in Detroit, Michigan.

The Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.

Agents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.

The designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.

The trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.

The organization has also announced this year’s slate of judges.

Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.

Lori Tucker started at Williams Jewelers when she was 18 years old.

The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.

Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.

National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

Signatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.

The winning designs captured the “Radiance” theme.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

The singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.

The bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.

The 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.