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MajorsMar 24, 2017
Piaget Takes ‘Possession’ to Net-a-Porter
For the first time, the watch and jewelry company is selling through a luxury online retailer.
Piaget is introducing color to the Possession collection for the first time. Here, brand spokesperson Olivia Palermo wears a necklace embellished with carnelian.
New York--This April, Swiss watch and jewelry house Piaget is debuting the latest iteration of its Possession range at luxury e-tailer Net-a-Porter.
The move marks the first time the company has done so at a global online luxury retailer rather than its own standalone stores and website.
Net-a-Porter will carry both jewelry and watches from the collection, which is incorporating color for the first time in its 25 years of existence, adding lapis lazuli, turquoise, malachite, onyx and carnelian to the mix, in addition to traditional diamonds.
Offerings include necklaces, rings and bracelets in 18-karat white and rose gold and two watches in 18-karat white and rose gold with diamonds.
Piaget re-enlisted fashion darling Olivia Palermo to front the new Posession campaign, which was lensed by her husband, Johannes Huebl.
Posession will launch on Net-a-Porter on April 3.
Chabi Nouri, Piaget’s CEO as of April 1, commented, “As the ultimate e-commerce platform for luxury, Net-a-Porter is the ideal partner for Piaget’s first foray outside of the Maison’s own channels. We are delighted to bring the Piaget Possession collection to the Net-a-Porter client as she shares many of the same values as Piaget: audacious creativity, elegant style and positive energy.”
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