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MajorsMar 03, 2016
Tiffany brings jewelry designs ‘Out of Retirement’
For the first time, Tiffany & Co. is partnering with another retailer on a capsule collection, which features jewelry and gift items inspired by designs in its Blue Book from the 1970s.
This 18-karat gold hinged bracelet with diamonds will be available exclusively at Dover Street Market ($32,000). It was inspired by a design in the Tiffany 1973 Blue Book, reimagining in a bold, linear style for a new group of consumers.
New York--For the first time in company history Tiffany & Co. is partnering with another retailer on a capsule collection, one inspired by its own designs from the 1970s.
The limited edition “Out of Retirement” collection features 18 pieces, eight jewelry designs and 10 gift items. Each item is based on a design from the Tiffany archives, and created to “put an unexpected twist on holiday gift-giving,” the company said.
It will be available in three Dover Street Market stores--New York, London, and Tokyo--from November to January, ranging in retail price from $350 to $32,000. Dover Street Market is a multi-brand retailer conceived in 2004 by Rei Kawakubo of Japanese fashion label Comme des Garçons (French for Like Boys.) The store is known for carrying limited edition collections.
Tiffany Design Director Francesca Amfitheatrof used the iconic Tiffany Blue Book for capsule collection inspiration, choosing 18-karat gold pieces from the early 1970s, including a trio of sculptural rings and bold bracelets, one embellished with a linear diamond motif and another with graphic cutouts.
Also in the collection are gold, diamond and tsavorite earrings modeled after a pair of cufflinks from the 1971 edition of the Blue Book.
The sterling silver gift items, meanwhile, include a fish-shaped flask that riffs on the idiom “drink like a fish,” a pillbox shaped like a miniature Chinese takeout container, and an haute trouser leg clip for cycling enthusiasts. There’s also a desk puzzle, a trio of money clips in 18-karat gold, and a silver party horn and party hat.
The pieces will be showcased in installation spaces with site-specific displays inspired by Gene Moore, who designed Tiffany’s windows from 1955 to 1994, using transparent vitrines with custom motifs based on Moore’s favorite props: sculptural wood figures in New York, cast hands in London, and Nymphenburg animals in Tokyo.
Tiffany’s also will celebrate the partnership by replacing the signature white ribbon on its classic blue boxes with black ribbons on all Out of Retirement packaging.
For Dover Street Market, the partnership marks the first time the store has launched a project this size across multiple stores with an international jewelry house.
“Partnering with Dover Street Market on a global level is a very exciting idea for us,” Amfitheatrof said, adding that Dover Street Market is “a place where creativity stands out and brands can do projects they wouldn’t normally do. It allows
people to dream without creative limits.”
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