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Harry Winston in a high-end state of mind
Harry Winston is unveiling a new advertising campaign featuring both newer and iconic pieces from its high jewelry and bridal collections, all set against the backdrop of the Big Apple.
Harry Winston’s new advertising campaign will feature fresh jewelry designs from the brand, as well as some of its most iconic pieces.
New York--Harry Winston is unveiling a new advertising campaign featuring both newer and iconic pieces from its high jewelry and bridal collections, all set against the backdrop of the Big Apple.
The campaign, scheduled to debut in October, will appear digitally on certain websites and in U.S. print publications including Architectural Digest, Town & Country and Vogue.
The campaign’s images will mimic the reflections and facets of a well-cut diamond, Harry Winston said, and include shots of the brand’s jewelry as well as silhouettes of New York’s most well-known landmarks. New York is the city where Harry Winston started his eponymous company in 1932 and is still home to the retailer’s flagship store, workshop, design studio and archives.
The ads also will be presented in two color schemes: an ivory and blush pink scheme with floral accents for the bridal pieces, and a skyline in varying shades of blue for the high jewelry and designed collections.
“New York City has always been at the heart of the brand’s story,” said Harry Winston Inc. CEO Nayla Hayek. “The new campaign not only serves as a treasured reminder of our past, but also underscores our continued commitment to uphold the esteemed legacy of the house, as we look to write its future.”
Hayek has been heading Harry Winston since May 2013, following the Swatch Group’s purchase of the famous brand and its chain of retail stores worldwide in a $1 billion completed earlier that same year.
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