Crime

3 tips for store safety in the summer

CrimeJun 16, 2015

3 tips for store safety in the summer

Jewelers Mutual’s David Sexton said jewelers shouldn’t overshare their vacation plans on social media or let their guard down just because business can slow down in the summertime. 

Sexton-David-article.jpg
David Sexton, CPCU, is the vice president of loss prevention consulting at Jewelers Mutual Insurance Company. He can be reached at 800-558-6411 or dsexton@jminsure.com.

For jewelers, summer may be the slowest time of year, but it’s important not to let your guard down in terms of safety and security. 

Nicer weather often correlates with an uptick in crime as well as storms, and Jewelers Mutual Insurance Company has some summer safety tips to help keep you, your team and your store safe and secure. 

Be cautious of casing and other suspicious behavior
What’s wrong with this situation? It’s 95 degrees and overcast outside. An individual enters your store wearing a hooded sweatshirt with the hood up and sunglasses (which they don’t remove) and is engaged in cell phone conversation. Inappropriate clothing for the season, talking on a cell phone, a hood up and sunglasses on to hide their face while “shopping” at your store can all be signs of “casing” activity that precedes crime.

One way to acknowledge and address this suspicious activity is to establish a code word or phrase that you can use in these situations to alert your team to the presence of this potential threat.

When the key word or phrase is used, your team should make themselves visible on the sales floor and one employee should visibly pick up a cell phone and leave the store while dialing the phone.

Visible team awareness in acknowledging the presence of a suspicious situation at the store can help reduce your vulnerability to loss letting would-be robbers know you take the security of your store seriously. 

Almost without exception, some degree of criminal surveillance precedes every jewelry store crime. Criminals observe their intended targets for predictable patterns played out in routine procedures.

Suspicious incidents at your store should be recorded, reported to local law enforcement and shared with your entire team. 

One effective and easy way to ensure everyone on your team is aware of these incidents is to create a “Suspicious Incident Log Book.” Whenever you or another team member believes your store is being cased, record details of the suspicious incident to report to the police and/or mall security and to share with your teammates. You should also share these incidents with your local crime prevention network and the Jewelers’ Security Alliance.

Are criminals looking forward to your vacation?
If you’re planning a summer vacation or will be closing your business for a holiday weekend, would-be criminals may also be looking forward to your time away. 

Be sure that you’re not “oversharing” your vacation plans on store signage or via social media. To a criminal, a photo you share or post from the airport or your vacation destination says that you’re not at the store, and it may be time for that criminal to go to work.

Burglar alarms do not stop burglars. The true measure of any real burglar alarm protection is the reliability of a timely response to a reported alarm condition. Your time away from your business allows the criminal an opportunity to test the reliability of your burglar alarm and physical protection. It is not uncommon for burglars to trigger numerous false alarms to observe who and how individuals respond, so it’s important to respond to each and every alarm condition notification you receive from your alarm company. 

Without conducting a thorough investigation of the source of the alarm you can never know if an actual burglary is indeed underway. After you have been notified, arrange to arrive at your operation only after the police or an authorized guard from your alarm company has arrived. Ask them to conduct the investigation of the source of the alarm, and wait to enter your operation until this investigation has been completed.

When you are out of town, be sure that your alarm company has an up-to-date call list of your authorized team members to contact--who can and will respond to alarm notifications with keys to facilitate a thorough investigation. 

You can also notify local law enforcement of your intended absence and request they conduct periodic checks at your operation while you are closed. 

Leaving merchandise out at night, especially in showcases, is a major risk. When some merchandise will not fit in your safe or vault, store the extra merchandise out of sight. Showcase covers or covering showcases with a drape is not an effective deterrent and, in fact, attracts the attention of criminals who specialize in smash, grab and run burglary attacks. 

Don’t forget about Mother Nature
In addition to maintaining an ever-present vigilance with regard to criminal activity during the summer months, jewelers also need to keep a their eyes to the sky with regard to the potential for severe weather. 

June is the official start of hurricane season, so now is the perfect time to create or revisit your business continuity and disaster recovery plans with your team. 

In addition to a detailed plan with staff and vendor call trees, back-up of inventory control information and important documents stored safely off site, prepare your store for Mother Nature’s worst by investing in:
-- Generators or other means of emergency power, which you should test periodically;
-- A battery-powered radio;
-- Flashlights and extra batteries;
-- Fire protection equipment;
-- Emergency communications equipment;
-- Contact lists, including employees, vendors and official emergency centers;
-- A first aid kit;
-- Camera and film for documenting property before/after; and
-- A fully charged cell phone.

To further protect your premises from a storm, walk around your property looking for any exterior damage or conditions that could allow water to leak into your premises during a storm--gutters or downspouts that are loose, disconnected or clogged, aging trees that could blow over in a storm, and tree branches that overhang power lines or your building. Watch for sunken concrete sidewalks, parking lots or pavers that could direct water flow toward, rather than away from, the building’s foundation, and repair missing shingles and siding cracks in stucco, bricks or mortar.

When it comes to unpredictable natural disasters, failing to plan is indeed planning to fail. These seemingly minor maintenance issues can lead to very costly damage and downtime when they’re further exploited by Mother Nature. 

For more tips and tools to help keep your business safe and secure this summer, visit JewelersMutual.com or call 800-558-6411 to find an experienced Jewelers Mutual agent or broker in your area.

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Dawn dish soap, Dove soap, M&M candy, Tylenol
SurveysJan 30, 2026
These Are the Top Brands of 2026, Says YouGov

From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.

Etiq Khol Ring
CollectionsJan 30, 2026
Follow the Beat With Etiq’s ‘Khol’ Ring

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

Arch Crown Tag & Label 2026 Catalog
MajorsJan 30, 2026
Arch Crown’s 2026 ‘Tag & Label’ Catalog Is Here

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

MJSA Apprenticeship Guide
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench Jewelers

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Ghirardelli Chocolocket
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s Day

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”

Weekly QuizJan 29, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Step-cut Colombian emerald ring London Jewels Bonhams
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025

The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Red Rubies AGTA
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced Gemstones

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Audemars Piguet Atlanta Store Artwork
WatchesJan 29, 2026
Audemars Piguet Opens AP House in Atlanta

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

Anza Gems gemstones
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in Tucson

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

National Jeweler columnist and jewelry sales expert Peter Smith
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for Success

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

Hand holding shopping bags
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in January

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

Foundrae Aspen Store
IndependentsJan 28, 2026
Foundrae Heads to Aspen for Latest Store Opening

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

Bulgari Gioco di Forme e Colori watch and brooch
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales Slip

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

GemFair x DBL Toi et Moi Ring
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal Diamonds

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

Montana sapphire
SourcingJan 27, 2026
GemGuide Launches Pricing for Montana Sapphires

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

Clientbook
TechnologyJan 27, 2026
Clientbook Launches Appointment Booking Tool

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Columbia Gem House celestial shapes
SourcingJan 26, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Diamond center in Saurimo, Angola
SourcingJan 26, 2026
Angolan Diamond Cos. Join NDC as Rio Tinto, Murowa Exit

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

Francesca’s boutique
MajorsJan 26, 2026
Francesca’s To Close All Stores

The retailer operates more than 450 boutiques across 45 states, according to its website.

Thomas Davis, Monalisa DePina, Jamie Batiste, Namwezi Nicole Batumike, Lavina Hunt-Lewis
MajorsJan 26, 2026
BIJC Names 5 New Board Members

The new members’ skills span communications, business development, advocacy, and industry leadership.

Tiffany & Co. Celebrating Love Stories Since 1837 Campaign
CollectionsJan 26, 2026
Tiffany & Co. Celebrates 189 Years of Love Stories

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

DCA colored gemstone course
GradingJan 26, 2026
DCA Updates Colored Gemstone Course

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Deutsch & Deutsch jewelers team
MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in Texas

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

Baume & Mercier Riviera 10812 pink watch
WatchesJan 23, 2026
Damiani Group to Acquire Baume & Mercier

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Martin Katz snowflake earrings
TrendsJan 23, 2026
Martin Katz’s Earrings Call to Mind Wintry Weather

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum
MajorsJan 23, 2026
Rembrandt Charms Names New Director of Creative, Brand Strategy

Ella Blum was appointed to the newly created role.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy