If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.
'Gentleman's mining'
When I first heard that my trip to Africa would include a visit to one of De Beers' mines, my first thought was that it was sure to be a dark, dirty and claustrophobic, albeit interesting, experience. I was right...
When I first heard that my trip to Africa would include a visit to one of De Beers' mines, my first thought was that it was sure to be a dark, dirty and claustrophobic, albeit interesting, experience. I was right about everything but the claustrophobia.
Finsch Mine was dark and, in parts, dusty. The experience was interesting. But the underground shafts of the mines themselves were huge. We were not crawling around in a tunnel like we were filming the fifth Indiana Jones movie. I was relieved but, at the same time, a touch disappointed. I didn't get to live out any fantasies of pulling a Harrison Ford-like stunt deep in the bowels of an underground mine.
But I digress.
The No. 1 rule of the mine that was stressed to us, and illustrated on signs posted around mine property, was safety first. A sign on mine grounds illustrated how high a priority De Beers makes mine safety (shown left). It read that as of February 2008, there had not been a lost-time injury at the mine since Oct. 16, 2007. Non-lost-time injuries for the first two months of the year numbered 48, according to the sign.
After donning what felt like a ton of gear and descending into the mine (shown right), we were taken on a tour of Block 4 of the Finsch Mine, located in South Africa's Northern Cape province. The tunnels were much wider, and the ceilings much higher, than I had envisioned. It was its own little underground world, with offices that had computers and telephones. As a child of the 1980s, I dare say it reminded me of the HBO show Fraggle Rock. But there were no Fraggles, Doozers, and none of the workers were eating the infrastructure, at least that I saw. (If you didn't grow up in the 1980s watching Fraggle Rock, you won't get this reference.)
And, to everybody's disappointment, diamonds weren't embedded in the walls. Instead, there were just piles of what looked like a light gray, powdery rock: kimberlite. Huge trucks were used to haul the kimberlite out of the mine. After that, this seemingly innocuous rock has a long journey of being shifted, sorted and sifted to extract the rough diamonds.
I never realized how much went into actually getting the diamonds out of the ground until I visited Finsch.
During our visit, one
Though I can't speak first-hand about the experience of visiting a gold or platinum mine, I can say I was impressed with the operation at Finsch.
I now see how diamond mining has earned itself this nickname.
The Latest

The top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.

Gizzi, who has been in the industry since 2001, is now Jewelers of America’s senior vice president of corporate affairs.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Luca de Meo, a 30-year veteran of the auto industry, will succeed longtime CEO François-Henri Pinault.


The “Your Love Has the Perfect Ring” campaign showcases the strength of love and need for inclusivity and representation, the jeweler said.

The former De Beers executive is the jewelry house’s new director of high jewelry for the Americas.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The New York Liberty forward is the first athlete to represent the Brooklyn-based jewelry brand.

Take a bite out of the 14-karat yellow gold “Fruits of Love Pear” earrings featuring peridots, diamond stems, and tsavorite leaves.

The one-day virtual event will feature speakers from De Beers, GIA, and Gemworld International.

The California-based creative talks jewelry photography in the modern era and tackles FAQs about working with a pro for the first time.

Al Capone’s pocket watch also found a buyer, though it went for less than half of what it did at auction four years ago.

The foundation has also expanded its “Stronger Together” initiative with Jewelers for Children.

Assimon is the auction house’s new chief commercial officer.

The De Beers Group CEO discusses the company’s new “beacon” program, the likelihood diamonds will be exempt from tariffs, and “Origin.”

The Danish jewelry giant hosted its grand opening last weekend, complete with a Pandora pink roulette wheel.

Industry veteran Anoop Mehta is the new chairman and independent director of the IGI board.

The winners of the inaugural “Kering Generation Award x Jewelry” are student Lee Min Seo and China-based startup Ianyan.

“Ombré Desert Diamonds” will emphasize cream-, champagne-, and brown-colored diamonds, shades that set natural stones apart from lab grown.

It's one of the “Gresham grasshopper” rings English financier Sir Thomas Gresham was known to gift to acquaintances or business associates.

The brand also debuted its new “Zorae” collection featuring a talisman of protection and harmony inspired by a sheaf of wheat.

As Loudr’s new account manager, Johansen will partner with clients to craft and execute marketing strategies.

Designers were recognized in 12 categories, from platinum to pearls, before the evening ended with a new, retail-focused award.

The rare turquoise and diamond jewel was the top lot at Bonhams’ June jewelry sale.

This year’s honorees include a Midwest retailer and two multi-store independents, one in New York and the other in New England.

The deadline to submit is June 16.