EditorsSep 12, 2025
Out & About: Mining Sapphires in Rock Creek, MontanaAssociate Editor Lauren McLemore headed out West for a visit to Potentate Mining’s operation hosted by gemstone wholesaler Parlé Gems.
Events & AwardsApr 17, 2019
Baselworld 2020: Breitling Exits, Rolex Expands
Breitling is focusing on a company-organized summit for retailers, customers and media instead of exhibiting at the watch and jewelry trade show.
Breitling announced Monday that it won’t exhibit at Baselworld next year, focusing instead on a company-organized summit for retailers, customers and media. Pictured here is one of the watches the Swiss brand introduced before Basel this year, the Navitimer 1 B01 Chronograph Pan Am Edition.
Basel, Switzerland—Breitling announced Monday that it won’t return to Baselworld next year, making it the first—but possibly not last—big brand to back out of the show.
The watch and jewelry trade show traditionally has taken place in mid- to late March, but Baselworld 2020 is scheduled for April 30-May 5, immediately following SIHH in Geneva (April 26-29).
The shows agreed to synch their dates so retailers and the media, particularly from the United States and Asia, don’t have to travel to Switzerland twice in a few weeks’ span.
Breitling said Sunday that although it had a successful show this year, the 2020 dates don’t work for it.
So instead of exhibiting at Baselworld, where the brand’s massive fish tank was once the Instagram-ready centerpiece of Hall 1.0, the Swiss watch brand will invite retailers, media, customers and collectors to the second Breitling Summit.
The first summit took place in London in October 2018 to introduce the Premier collection. The brand hasn’t confirmed the dates for the second edition, a spokeswoman said Tuesday.
See: 4 New Watches Breitling Introduced at Baselworld 2019
Breitling created the Navitimer Ref. 806 1959 Re-Edition in conjunction with brand enthusiast and vintage watch fan @watchfred. The 30mm 1950s-style reboot is powered by the Caliber B09 movement with a 70-hour power reserve ($8,600, limited to 1,959 pieces). As in the original, the watch has a close caseback, acrylic instead of sapphire glass, and 94 beads on the bezel.
The Navitimer 1 B01 Chronograph Pan Am Edition is powered by the brand’s in-house Caliber 01 movement, which has a 70-hour power reserve. It was the second watch released in Breitling’s Navitimer 1 Airline Editions capsule collection.
Breitling revamped its Superocean Collection of dive watches this year, creating five sizes ranging from 48-36 mm. They are all COSC-certified and powered by the Breitling Caliber 17, which has a 38-hour power reserve. Pictured here is the Superocean Automatic 42, which is available in black, white or orange.
The three new Aviator 8 Curtiss Warhawk watches honor American aircraft manufacturer Curtiss-Wright and its most famous plane, the P-40 Warhawk, which was produced between ’38 and ‘44. There are two chronographs, both powered by the Caliber 01 movement with a 70-hour power reserve, and a three-hand model (pictured here). Retail prices range from $4,230 to $8,180.
“We decided to focus on our global Summit format in 2020 and the subsequent local road shows,” CEO Georges Kern said in a company statement. “The decisive factor is first and foremost the new Baselworld date at the end of April, which cannot be reconciled with our planning.”
He said the company will decide later if it will return to the watch and jewelry trade show in 2021.
Breitling’s decision to leave Baselworld in favor of focusing on its own event underscores one of the major hurdles business-to-business trade shows face today: getting exhibitors to see the value in spending money on a trade show when technology has made it easier for them to organize their own events and reach customers with new product year-round.
Oris introduced a new Big Crown Pointer date in November, then followed up with the release of more new timepieces during a pre-Basel press trip to Vail, Colorado in January.
That same month, Breitling debuted its first capsule collection.
The Navitimer 1 Airline Editions is a series of three ‘60s- and ’70-style aviation watches that pay homage to three airlines from that era: Swissair, Pan Am and TWA.
Available beginning this month at Breitling boutiques and select retailers, the capsule collection watches are available in limited quantities for a limited period of time, mirroring what
fashion brands such as Supreme do through their “drops” to drive demand.
They are priced between $8,000 and $9,000.
While Breitling won’t be at Baselworld 2020, show organizers said Monday that Rolex is staying and will be expanding into the space where sister brand Tudor was this year.
Tudor will have its own booth in Hall 1.0.
On Tuesday afternoon, National Jeweler reached out to other Baselworld exhibitors to ask about their plans for 2020: Patek Philippe, LVMH-owned brands TAG Heuer and Bulgari, Roberto Coin and Citizen, which also owns Frederique Constant, Alpina and Bulova.
Patek Philippe was the only brand to respond by deadline, stating: “As in previous years, Baselworld 2019 was a real success for Patek regarding the attendance not only in terms of quantity but also quality.
“We believe Baselworld remains a platform to meet our partners/retailers and journalists from all around the world. We hope the fair will continue to develop in the future.”
They are priced between $8,000 and $9,000.
While Breitling won’t be at Baselworld 2020, show organizers said Monday that Rolex is staying and will be expanding into the space where sister brand Tudor was this year.
Tudor will have its own booth in Hall 1.0.
On Tuesday afternoon, National Jeweler reached out to other Baselworld exhibitors to ask about their plans for 2020: Patek Philippe, LVMH-owned brands TAG Heuer and Bulgari, Roberto Coin and Citizen, which also owns Frederique Constant, Alpina and Bulova.
Patek Philippe was the only brand to respond by deadline, stating: “As in previous years, Baselworld 2019 was a real success for Patek regarding the attendance not only in terms of quantity but also quality.
“We believe Baselworld remains a platform to meet our partners/retailers and journalists from all around the world. We hope the fair will continue to develop in the future.”
More on Events & Awards
The Latest
TrendsSep 12, 2025
Piece of the Week: Arunashi’s Fordite and Rhodolite EarringsFordite is a man-made material created from the layers of dried enamel paint that dripped onto the floors of automotive factories.
Policies & IssuesSep 11, 2025
Supreme Court to Hear Tariffs Case in November A decision likely won’t come until January 2026 at the earliest, and the tariffs remain in effect until then.
Brought to you by
reDollar.com Is Rolling Out the Next Level Jewelry, Diamond & Watch Consignment ProgramWith their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.
MajorsSep 11, 2025
Tabayer Opens Nordstrom Shop-In-ShopLocated in the revamped jewelry hall at the retailer’s New York City flagship, this opening is Tabayer’s first shop-in-shop.
Weekly QuizSep 12, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingSep 11, 2025
Need to Sell More Natural Diamonds? De Beers Has an App for ThatThe new, free app offers accessible educational content, like games and podcasts, for U.S. retailers.
MajorsSep 10, 2025
Stuller to Swap Gold Scrap for Full Credit to AccountAs the gold price rises, the manufacturer is offering a 100 percent payout through Sept. 30 for gold clean scrap.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
SourcingSep 10, 2025
Tech Meets Style in the New Loewe x Jacob & Co. HeadphonesJacob & Co. partnered with the German technology company on two pairs of headphones, one set with diamonds and the other with sapphires.
TrendsSep 10, 2025
Tiffany & Co. Archival Jewels Bring Life to ‘Frankenstein’Guillermo del Toro’s 2025 “Frankenstein” will feature 27 jewels and objects from the storied brand, including pieces from its archives.
MajorsSep 10, 2025
24 Karat Club of New York’s Banquet to Return to Waldorf AstoriaThe Waldorf Astoria New York’s grand reopening this past summer means a homecoming for the industry group’s annual event.
SourcingSep 09, 2025
Anglo American to Merge With Canadian Copper Miner Anglo plans to merge with Teck Resources Ltd. to form Anglo Teck. The deal changes nothing about its plans to offload De Beers.
AuctionsSep 09, 2025
‘The Mellon Blue’ to Return to Auction, This Time at Christie’s The 9.51-carat fancy vivid blue diamond, which set two world auction records at Sotheby’s in 2014, is estimated to fetch up to $30 million.
AuctionsSep 09, 2025
Phillips Names Dianne Batista Head of Jewels, New YorkThe industry veteran joins the auction house as it looks to solidify its footprint in the jewelry market.
MajorsSep 09, 2025
MJSA Education Foundation Announces 2025 Scholarship WinnersThe nonprofit awarded four students pursuing a professional career in jewelry making and design with $2,250 each.
IndependentsSep 08, 2025
Take a Look Inside the New Korman Store in AustinThe Texas-based jeweler has also undergone a brand refresh, debuting a new website and logo.
MajorsSep 08, 2025
MJSA Is Officially Now Under JA’s UmbrellaThe two organizations have finalized and signed the affiliation agreement announced in May.
AuctionsSep 08, 2025
Sotheby’s To Auction ‘Exceptional’ Collection of JAR, Suzanne Belperron JewelsThe single-owner sale will headline Sotheby's inaugural jewelry auction at the Breuer building, its new global headquarters, this December.
ColumnistsSep 05, 2025
Peter Smith: A Lasting Lesson From Maurice Tempelsman Smith recalls a bit of wisdom the industry leader, who died last week, shared at a diamond conference years ago.
CollectionsSep 05, 2025
Piece of the Week: Jamie Turner’s ‘Victoria’ Necklace The “Victoria” necklace features a labradorite hugged by diamond accents in 18-karat yellow gold.
Policies & IssuesSep 05, 2025
Trump Takes Tariffs Case to the Supreme Court Two lower courts have moved to block the import taxes, which will remain in place as the legal battle continues.
WatchesSep 05, 2025
Patrick Mahomes Is the New Hublot Brand AmbassadorThe Kansas City Chiefs quarterback shares Hublot’s dedication to pursuing greatness, the Swiss watchmaker said.
SourcingSep 04, 2025
Lucara Unveils Unusual 37-Carat Pink DiamondThe Type IIa stone, recovered from Botswana’s Karowe diamond mine last month, features unique coloration.
WatchesSep 04, 2025
Breitling Takes Its NFL Game to the Next Level Breitling is now the NFL’s official timepiece partner, a move that puts the brand in front of the millions of Americans who watch football.
Events & AwardsSep 04, 2025
The NYC Jewelry, Antique, & Object Show Returns in NovemberNYCJAOS is set for Nov. 21-23 in New York City’s Chelsea neighborhood.
SourcingSep 03, 2025
Gemfields Confirms Completion of Fabergé SaleU.S.-based investment company SMG Capital LLC is the new owner of the luxury brand.
